YouTube Marketing Tools

If you’re planning to build your YouTube presence and optimize your channel, YouTube marketing is definitely a must-have tool! YouTube Marketing is a system of marketing strategies and online services, such as analytics, transcriptions, and live streaming. These services help your YouTube channel generate more engagement and traffic.

YouTube is actually more than just a source of entertainment; but it’s also a form of enterprise. Just like any other business idea, it’s always better to offer products or services that your target audience would be enticed with. Below are some of the benefits you can get from YouTube marketing:

Recommended Content

Your YouTube marketing strategy relies on the type of content you create—that’s why identifying niche topics is vital for your YouTube channel to grow. YouTube marketing can be your eyes and ears to figure out your audience’s preferred content. You can gather insights on what content would encourage your audience to keep visiting your channel.

Brand Recognition

With YouTube being the second most used search engine, YouTube influencer marketing will be your partner in promoting your brand or channel. Videos are now the most sought-out content on the internet. Once office hours have ended, the majority of web traffic is mostly directed towards video platforms.

Affiliate Marketing

YouTube affiliate marketing helps your brand get noticed by your potential audience. Using collaborative marketing tools, you can partner up with YouTube Influencers to widen your organic reach and brand recognition. The more viewers you have, the higher your search engine-ranking gets.

Economical Investment

Most of the YouTube marketing services are free, have a free trial period, or come with affordable premium rates. If you’re just starting with your YouTube channel, the free version is enough to help you gather insights on which content would increase your viewers’ engagement. There may be YouTube marketing software that’s quite expensive due to its premium features, but remember that this would eventually benefit you in the long run.

Insights Producer

YouTube marketing gathers important analytics based on the key performance indicators or KPI of your YouTube channels. From these data alone, you can fully optimize your channel’s engagement and decrease the chances of losing out to the competition.

YouTube marketing strategies consist of multiple tools to help you widen your channel’s reach on the video platform. These tools and features range from the latest Search Engine Optimization or SEO technology to the smallest things like video thumbnails. Below is the list of features that you should consider before choosing a YouTube marketing service:

Research Optimization

You can increase your channel’s visibility by placing critical keyword phrases in your video descriptions. You can also improve your videos’ view ranks by following YouTube marketing tips, such as incorporating SEO in your channel and being updated on important YouTube conversations. If you have the additional budget to invest in your brand, you may want to consider the best YouTube marketing company out there.

Social Media Integration

Marketing YouTube videos through social media is also a way for you to widen your reach and increase traffic towards your channel. You can take advantage of the built-in sharing feature YouTube has so that your loyal subscribers can share your recent videos on other social media accounts—which can help you gain more subscribers.

Push Notifications

This feature alerts your viewers on all of your social media accounts. Announcing your recently uploaded YouTube video can encourage your viewers to watch and share your videos. YouTube notifications alone may not be enough as you need to constantly remind your subscribers about your brand—to achieve brand loyalty.

Content Animation

Create animated content using YouTube marketing brands’ animation software. This enables a more digital and enthralling method of presenting your content. It’s also an interesting way for companies to provide how-tos and task descriptions for training, marketing, and other forms of e-learning.

Analytics Report

With YouTube channel marketing, you can generate key data and insights in improving your channel’s performance. Get important information, such as the best posting time, detailed audience demographics, and video rankings. You may even view these reports in different formats such as portable document format (PDF), excel, or PowerPoint format, and have them regularly email it to you.

Thumbnail Enhancement

An eye-catching thumbnail leads a viewer to click on a video. So, your thumbnail is crucial in increasing potential clicks and traffic to your channel. More clicks lead to more organic searches and higher rankings. Some YouTube video marketing tools offer you A/B testing to see which thumbnail would garner you more views on your channel.

Productive Scheduler

Having a visual timetable for your publishing schedule and queued-up videos can make you more organized. Productive schedulers can reduce your videos’ publishing time with the templates provided by YouTube marketing. Scheduling tools ensure that you don’t miss any upload dates since missing once can mess up your channel’s algorithm and decrease your video’s discoverability rate.

Collaboration Opportunities

Affiliate marketing on YouTube can help you gain partnerships and sponsorships. Seek out notable influencers that have the same vision as your YouTube channel, offer product reviews for rising brands, or reach out to companies with a similar target audience as you.

Consolidated Communication Systems

Some YouTube marketing software has communication centers that centralize your engagements into one dashboard. You can have an overview of your private messages, comments, and partnered collaborations all in one place. You can bookmark specific conversations, keep track of all your top followers, and save collaborative discussions.

Mobile App Synchronization

Monitor all of your YouTube channels’ inboxes and performances using your phone. If you didn’t use your laptops or desktop for the entire day, this would serve as a handy feature. You can now conveniently perform at least some of your administrative tasks using just your mobile phone.

Speech-to-Text Technology

There are speech-to-text tools that use artificial intelligence (AI) to produce transcripts of videos. You can use this for your videos to easily generate subtitles on YouTube and serve as an aid in translation opportunities. It gives your channel a window to expand your audience in a more global setting.

Content Live Streaming

YouTube marketing webinars and training are now accessible through live streaming. Not only is it useful for trainers and coaches alike, but it can also be used by journalists for real-time broadcasting. Also, having this can directly reach out to your target audience and will strengthen your relationship with them. It also creates a stronger call-to-action (CTA) engagement that would ultimately push your channel to become mainstream.

Widening your reach on YouTube requires that you get the right tools and comprehensive strategies. These different types of YouTube marketing tools cater to specific needs and goals:

Multiple Channel Management

This type of YouTube marketing equips you with tools and features to conveniently handle more than one YouTube channel. This involves a centralized system for handling communications of all the YouTube channels you manage. Multiple channel management tools also have efficient schedulers to schedule video uploads.

Content Developer

This type focuses on generating more views on your video content through innovative software technology, such as animation or thumbnail generation, or organic search optimization.

Performance-Based Analytics

This type provides analytical tools and insights to fully optimize your YouTube channel. You can decide your channel’s direction based on your channel’s subscriber count, total watch time, and engagement

SEO Analytics

This YouTube marketing type mostly focuses on how to increase the number of views on your YouTube videos. SEO tools optimize your videos by suggesting keywords and tags to include in your description box.

Influencer-Brand Connection

This YouTube marketing type links content creators to relevant brands and vice versa. They provide an accessible network where you can reach out to influencers that might be interested in your products or services.

Transcription Convenience

This YouTube marketing type enables you to transcribe your videos and audio clips for your viewers’ subtitles. This can make it easier for your viewers to understand your content. You can also use the transcribed material to generate video summaries.

Live-Stream Editing

This type of YouTube marketing enables you to implement minor yet efficient video editing tools while streaming your live videos. This improves the overall video quality for your audience and livestreams.

Online Business and Brand Owners

Reaching out to top influencers about your business is a great way to boost brand awareness. Another way is to create videos about your brand’s products, such as a tutorial or features review. Since videos increase traffic, marketing on YouTube would provide you another avenue to reach out to potential customers.

Influencers

YouTube video marketing services give influencers an avenue to advertise and promote functional products. YouTube marketing has beneficial tools for identifying which brands to collaborate with. You may also want to consider enrolling in some YouTube affiliate marketing training courses to get a better grasp of handling affiliate links in your YouTube channel.

YouTube Vloggers

Whether you’re a beginner or veteran in making videos and content, YouTube marketing is a must-have strategy! Utilizing YouTube marketing assures the progressive growth of subscriber-count. It also provides you insights on how to optimize your channel and strategies for creating engaging content.

Website Owners

Since traffic is mostly generated through videos, using the marketing strategies YouTube has to offer enables you to catch your viewers' attention. If your content is relevant and engaging enough, then it would hopefully lead them to your website. Successful conversions ultimately drive traffic to your website, and this is where you can further engage with your audience.

Professional Trainers and Coaches

Trainers and coaches alike could benefit from the live streaming features that some YouTube marketing software provides. Translations of your lectures would also be readily available and accessible for your audience. In this digital age, having an online video platform is a must to increase awareness of your services.

Step 1: Plan your channel’s primary video content

Before creating an account, you first need to determine your goals, visions, and content. Gather further insights by watching some of the best video channels on YouTube marketing. This would be crucial in creating your brand name. It would eventually serve as an indicator for your audience to recognize what your channel is all about.

Step 2: Set up your YouTube account

Fill in the basic details such as your account’s picture, channel art, links to your social media accounts, featured video, and channel description. This builds up the vibe you want your viewers to recognize.

Step 3: Upload your first video on YouTube

You’re now ready to upload your first YouTube video. Choose a compelling video title, fill in the description box with high ranking keywords, and include key elements with YouTube SEO guides. Select a thumbnail that you can use, and don’t forget about your branding—this ensures that your video will appear in relevant search engines.

Step 4: Choose your preferred upload schedule and stick with it

Consistency is key to maintaining visibility. The more often you upload videos, the higher chance for YouTube’s algorithm to recommend your content to potential viewers.

Step 5: Categorize your videos into a series of playlists

This step enables your viewers to have a better overview of your content. Including playlist links in your video descriptions encourages your viewers to stream your videos and increase your channel’s total watch time.

Step 6: Monitor and keep track of your channel’s analytics

No matter how often you upload videos on your channel, if the quality of your content is not value-adding to your subscribers, you can’t sustain your channel’s growth. Constantly review your channel’s performance through your analytics and derive insights on how to improve your channel’s content.

Step 7: Reach out for partnerships and sponsorships

With a reputable analytics report, you can be more confident to reach out to brands for paid sponsorships. Be diligent with monitoring your channel’s communications. You have to watch out for potential collaborations with start-up brands.

Step 8: Opt for monetizing your YouTube channel

Once you’ve created a substantial and loyal subscriber base, you monetize your YouTube channel using advertisements. However, it’s wise to note that most businesses on YouTube choose to rely on their channel’s soft-selling and lead generation strategies rather than actual pay per view ads. This is because most viewers cannot sit through ads unless the content quality is worth the wait.

YouTube is free for anyone, whether your account is for personal or business purposes. You don’t need to pay a premium fee for any additional storage, and you don’t have to worry about the length or number of videos you upload—since YouTube has no limits.

Merely having a YouTube account is enough to perform the basic activities on YouTube, such as watching, commenting, subscribing, and liking videos. Your channel, however, is where your viewers can watch your content. It’s also where you build your public presence on YouTube.

Step 1: Create your YouTube account

Create your YouTube account. Each YouTube account is linked to a particular Google account, so simply sign in to YouTube with your Google account. If you plan to create a company YouTube account, make sure to select a brand account when setting up.

Step 2: Choose appropriate channel art and account’s picture

These two images are crucial for your channel’s branding and reach. If you’re creating your company’s YouTube account, your company’s logo is highly recommended to be used as your display picture. This is for your viewers to instantly recognize you, especially if they were just directed to your channel through other means, such as other social media platforms or affiliated blog posts. Your channel art presents a visual representation of your brand for your audience. Professional logos and banners invoke good impressions from your new viewers; that’s why you need to use suitable designs that would make them stay on your channel.

Step 3: Include links to your social media accounts and other relevant contact info

You can use your YouTube channel to increase traffic on your other accounts, as well, by including all your related links and contact information. Displaying all your social media links on your channel art can direct your audience to your other social channels and website with a single click.

Step 4: Construct a well-written YouTube channel description

Your channel description presents an overview of how your brand’s products, services, or content adds value to your viewers. It should also explain what your channel is all about, your business background, and what your brand can offer to them as viewers.

Step 5: Add your channel’s trailer

A featured video is the next (if not the first) thing that your viewer would see when they go to your channel. Usually, your channel’s description isn’t found on your channel’s home page; that’s why you need a good self-introductory video! You’re now all set up with the initial requirements for your YouTube channel. It’s now time to upload your video contents.

On the one hand, a personal account lets you enjoy basic YouTube features and have sole ownership over managing rights. A brand account, on the other hand, provides access to multiple members for managing a single YouTube channel.

Yes, you can. A single Google account can now be linked to as many as 50 YouTube channels.

Primary owner

They are given the highest level of access to a YouTube account. Primary owners can upload, edit, and delete videos. They can also terminate the entire channel, revise account details, manage engagement, and view the channel’s analytics. They are, however, incapable of removing their access from an account unless they transfer the role of primary owner to another owner.

Owner

They, too, can perform the tasks of a primary owner. Their main difference with the Primary Owner is that they can further easily remove themselves as owners of the channel.

Manager

This is the general role given to the majority of people who handle a YouTube account. They will be able to perform most of the owners’ roles, but they won’t be able to delete the channel nor add and delete other people’s roles.

The YouTube Partner Program (YPP) is a way for YouTubers to make money off their content. Being a partner means that you agree with YouTube to place ads all over your content. The revenue generated from these advertisements will go directly to Google. You, as a partner, will be earning a percentage through your Google Adsense account.

Step 1:

You have at least 1,000 YouTube subscribers.

Step 2:

You have accumulated a total of 4,000 Watch Time hours on your videos from the past 12 months.

Step 3:

You adhered to all of YouTube’s guidelines and policies.

Step 4:

You have linked your YouTube channel to a Google Adsense account.

Skippable In-Stream Ads

These ads are played before or during a video and, as the title suggests, allows the viewer to skip after the first 5 seconds of the ad video. These ads are paid for when the viewer watches the first 30 seconds or the whole ad.

Non-Skippable In-Stream Ads (bumper ads are included in this category)

Since a lot of people admit that they skip most of the ads they see on YouTube, these types of ads play the entire advertisement. These ads usually last 15 to 20 seconds and aim for a larger reach.

Video Discovery Ads (also known as in-display ads)

This type of ad maximizes YouTube as a search engine and drives user engagement through organic search results. These types of ads can be found on YouTube’s home page, on top of the search results, and top of a viewer’s recommended video. Clicking on the ad would redirect the viewer to the entire promotional video. These ads serve as an option for viewers to watch should their relevance be closer to the intended search outcomes.

Non-Video Ads (e.g., overlays and banners)

These advertisements are options for brands that don’t have video ads. They only present call to action (CTA) buttons that direct the viewer to the brand’s website. These CTA links are mostly placed on relevant YouTube content that would encourage your viewers’ conversion.

Affiliate marketing is another option for you to monetize your channel, especially for channels with a smaller number of subscribers. Inserting affiliate links in your videos’ description box enforces your status as an influencer. There are many affiliate marketing training YouTube channels that teach you how to reach out to brands and gain paid sponsorships or partnerships.

Once your monetization request has been approved, YouTube doesn’t immediately revoke your rights to monetize your channel—even if your channel drops below the threshold level. However, YouTube would reconsider this right if you haven’t uploaded a video for the past six months. This right will be revoked immediately, though, if you disobey any of YouTube’s community guidelines and policies.