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Best Web Analytics in November 2022

Web analytics is the process of measuring and analyzing how people interact with your website. By tracking data such as page views, unique visitors and bounce rate, you can get a good understanding of how your website is performing.

10 Listed services

3,015Analyzed reviews

302Suspicious reviews

Service

Price

Heatmaps

Free Trial

User Friendly

Monitoring

100% Data Ownership

1

$10.39

Per Month

2 Months

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2

1

Hotjar logo
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3.4/5

806 reviews

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$32.00

Per Month

15 Days

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3

FullStory logo
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3.2/5

202 reviews

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$32.00

Per Month

14 Days

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4

Mixpanel logo
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3.2/5

204 reviews

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$25.00

Per month

7 Days

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5

3

WordStream logo
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3.2/5

585 reviews

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$9.00

Per month

7 Days

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6

Free

14 Days

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7

Monsido logo
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3.1/5

106 reviews

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$32.00

Per Month

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8

Amplitude logo
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3.0/5

208 reviews

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$32.00

Per month

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9

Yandex logo
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0.0/5

141 reviews

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Free

30 Days

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10

Plausible logo
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0.0/5

12 reviews

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$9.00

Per month

30 Days

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Best Products

#1

Visitor Analytics

Visitor Analytics

Best Overall

481 Reviews analysed

470 Positive

11 Negative

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Key facts

  • Heatmaps

  • Free Trial

    2 Months

  • User Friendly

  • Monitoring

  • 100% Data Ownership

Pros

  • Easy to use

  • Really appreciated by its users

  • Easy to understand

  • Great for tracking progress

  • Better than the rest

See all

Cons

  • Bad user experience

  • Compatibility issues

  • Disappointing free version

  • You have to pay extra

  • Customer service is bad

See all

Visitor Analytics is a web based analytics service that offers many features that are rare or even unique to find in other services. These features include guest roles, benchmarking, 100% data ownership, real-time monitoring, SEO tools, snapshots, and co-browsing. With Visitor Analytics, you also get a monthly or yearly plan that includes an iOS or Android app, knowledge base, uptime monitoring, live online support, event tracking, and CCPA compliance. Plus, you can view individual visitors and their actions on your website, as well as see website traffic statistics and heatmaps.


In their reviews, users have mentioned that Visitor Analytics is easy to use and great for tracking progress. The free version is also supposedly great, as is the trial version. Additionally, users have said that Visitor Analytics has everything you need and is better than the competition. Finally, people have said that it's easy to understand.

#2

Hotjar

806 Reviews analysed

779 Positive

27 Negative

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Key facts

  • Heatmaps

  • Free Trial

    15 Days

  • User Friendly

  • 100% Data Ownership

Pros

  • Free version is great

  • Better than the rest

  • Great for tracking progress

  • Easy to install

  • Easy to understand

See all

Cons

  • Not recommended

  • Bad accessibility

  • Unsupported features

  • Waiting time

  • Buggy

See all

Hotjar has many features that are unique and rare among other services. These features are: No Bots, Form Analytics, Competitor Reports, Automatic Payments, Visitor Polls, On-Site Analytics, No Data Sampling, Web Based, Multi Year Plan. What is more, Hotjar provides also features that are uncommon for other services. They are: Billing, Trend Reports, Free Trial, Behavioral Segmentation Reports, FAQs/Forum, SaaS Based, Market Researching Tools, Windows, Travel And Hospitality, Dashboard, API Integration, Tools, Scroll Maps, GDPR Compliance, Webinars, Phone Support, Yearly Plan, Email Support, Event Tracking, CCPA Compliance, Uptime Monitoring. To sum up all of the above Hotjar has many features that make it stand out among other services.


In their reviews, users have mentioned that Hotjar has many pros, including that the free version is great, it's easy to understand and use, and it's easy to install. They also say that Hotjar is better than the rest, which is a pro. However, some users have found Hotjar difficult to create videos with, and others find the user interface confusing. There are also a few complaints about customer service.

#3

FullStory

202 Reviews analysed

191 Positive

11 Negative

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Key facts

  • Heatmaps

  • Free Trial

    14 Days

  • User Friendly

  • Monitoring

Pros

  • Nothing to dislike

  • No issues experienced

  • Great for tracking progress

  • Customer service is great

  • Better than the rest

See all

Cons

  • Bad user experience

  • Not user friendly

  • Customer service is bad

  • You have to pay extra

  • Difficult to understand

See all

FullStory is a web analytics service that provides features that are rare to be found in other services. These features are unique: No Data Sampling, Multi Year Plan, Website Audit, Investment Opportunity Tracking, Competitor Reports, No Bots, Linux, Third Party Integrations, Automatic Payments. FullStory also has features that are uncommon for other services: Payment Data, Journey Reports, Admin, Alerts, Open Source Platform, Live Chat Support, Government.


In their reviews, users have mentioned that they like FullStory because: - Customer service is great - Better than the rest - Easy to create videos - Easy to use - No issues experienced - Great for tracking progress

#4

Mixpanel

204 Reviews analysed

194 Positive

10 Negative

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Key facts

  • Free Trial

    7 Days

  • User Friendly

  • Monitoring

Pros

  • Great for tracking progress

  • Easy to use

  • Nothing to dislike

  • Better than the rest

  • Easy to understand

See all

Cons

  • Data loss

  • Mobile app is bad

  • Not user friendly

  • Bad user experience

  • Delivery problems

See all

Mixpanel has a lot of features, but we'll only focus on the most important and unique ones. First of all, it's worth mentioning that Mixpanel has all features that are common in this area. That being said, let's get into more detail about some of the unique features Mixpanel has. One of the most unique features Mixpanel offers is MAC. MAC or Minimum Average Connection time is the average time it takes for a visitor to connect to your website. This is a great metric to track because it can help you improve your website's performance and speed. Another unique feature offered by Mixpanel is Form Analytics. Form Analytics allows you to track how visitors interact with your website's forms. This is a valuable metric to track because it can help you improve your website's conversion rate. Last but not least, Mixpanel also offers Visitor Polls. Visitor Polls allows you to collect feedback from your website's visitors. This is a valuable metric to track because it can help you improve your website's user experience.


In their reviews, users have mentioned that one of the pros of Mixpanel is that it is great for tracking progress. Additionally, they have said that there is nothing to dislike about the product and that it is better than the rest. Another pro mentioned by users is that the customer service is great. Additionally, reviewers have said that the learning curve is gentle and that the product is easy to understand and use.

Key facts

  • Heatmaps

  • Free Trial

    7 Days

  • User Friendly

Pros

  • No ads

  • Lots of long time users

  • Saved lots of time

  • Customer service is great

  • Great for small business

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Cons

  • Cannot cancel subscription

  • Not recommended

  • Suspected scam

  • Don't waste your time

  • Customer service is bad

See all

WordStream has a lot of features, some of them are quite rare to be found in other services. To start with the basics, WordStream provides users with No Data Sampling. This means that you won't have to worry about your data being incomplete, as it is often the case with other web analytics services. Furthermore, WordStream offers a Website Audit which can be very useful in order to improve your website's performance. Additionally, they also have Visitor Polls which can give you valuable insights into what your visitors think of your website. Another great feature offered by WordStream is In-Person. This allows you to track how people interact with your website in person, which can be very helpful in understanding customer behavior. Additionally, they offer Competitor Reports which can be very useful in order to see how your website stacks up against your competitors. Lastly, they also have a User Friendly interface which makes it easy to use for those who are not familiar with web analytics.


In their reviews, users have mentioned that a couple of pros of using WordStream is that there are no ads and it has saved them lots of time. Additionally, it is great for small businesses and has helped many users. Some reviews mention that a con of WordStream is that you cannot cancel your subscription once you have signed up. Others argue that WordStream is better than the rest and the customer service is great with quick responses to any questions you may have.

Key facts

  • Free Trial

    14 Days

  • User Friendly

  • Monitoring

  • 100% Data Ownership

Pros

  • Nothing to dislike

  • Easy to use

  • Lots of long time users

  • Great for creating social media posts

  • Saved lots of time

See all

Cons

  • Customer service is bad

  • Not user friendly

  • Inaccurate

See all

AgencyAnalytics provides many features that are very rare to be found in other services. First and foremost, it offers integrations with third-party software, which is extremely helpful for businesses that want to use multiple tools in conjunction with each other. Additionally, AgencyAnalytics also has a MAC version, which is not common among web analytics services. IT and telecommunications is another area where AgencyAnalytics excels, as it offers subscription-based payments and guest roles. Finally, the website audit feature is also very useful for businesses that want to keep track of their website's performance. AgencyAnalytics also has a number of features that are uncommon for other services. For example, the dashboard is very user-friendly and provides a lot of information at a glance. Additionally, the travel and hospitality industry is well-served by AgencyAnalytics' market research tools. The FAQs/forum feature is also very helpful for users who want to get help from the community. Additionally, the SaaS based platform is very easy to use and provides a lot of flexibility. Finally, the Windows version is also very user-friendly and provides all the features that businesses need.


In their reviews, users have mentioned that AgencyAnalytics is a great tool that has helped them save time and track their progress better than other similar products. Additionally, it is easy to use and create social media posts with. Some reviewers have been using AgencyAnalytics for a long time and love it, while others feel that it is better than other similar products they have tried in the past.

#7

Monsido

106 Reviews analysed

100 Positive

6 Negative

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Key facts

  • Heatmaps

Pros

  • Nothing to dislike

  • No issues experienced

  • Customer service is great

  • Easy to use

  • Great web version

See all

Cons

  • Bad accessibility

  • Technical issues

  • Hard to navigate

  • Bad user experience

  • Customer service is bad

See all

Monsido has a lot of features that are unique and rare to be found in other services. First of all, it offers on-site analytics which is a great way to measure and track how people interact with your website. Additionally, Monsido provides in-person support which is really helpful if you have any questions or problems. Moreover, it has a yearly plan which is great for businesses who want to save money in the long run. Finally, Monsido is GDPR compliant which is a big plus if you're doing business in Europe.

#8

Amplitude

208 Reviews analysed

194 Positive

14 Negative

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Key facts

  • Heatmaps

  • User Friendly

  • Monitoring

  • 100% Data Ownership

Pros

  • Nothing to dislike

  • Easy to understand

  • Learning curve is gentle

  • Better than the rest

  • Free version is great

See all

Cons

  • Difficult to understand

  • Data loss

  • Disappointing free version

  • Not user friendly

  • There are better alternatives

See all

Amplitude provides features that are very rare to be found in other services, such as automatic payments, Linux support, no data sampling, and competitor reports. Additionally, it offers a wide range of uncommon features, such as an Android app, tools for market research, and scroll maps. Finally, it has all of the features that are common in this area, such as a dashboard, real-time monitoring, and trend reports.


In their reviews, users have mentioned that there is nothing to dislike about Amplitude. Additionally, users have found that the learning curve is gentle and that the free version is great. Others have praised Amplitude for being user friendly and very intuitive. Some reviewers have even gone as far as to say that it is better than the rest of the competition. Lastly, many users find Amplitude easy to understand.

#9

Yandex

141 Reviews analysed

56 Positive

85 Negative

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Key facts

  • Heatmaps

  • Free Trial

    30 Days

  • User Friendly

  • Monitoring

  • 100% Data Ownership

Yandex is a great service that provides many features which are unique and rare to be found in other services. The first feature that we would like to talk about is "No Referrer Spam". This is a great feature because it ensures that your website's data is not being artificially inflated by spam traffic. This is a problem that can occur with other web analytics services, but Yandex does not have this issue. Another great feature of Yandex is "No Data Limitations". This means that you will not have to worry about your data being limited in any way. This is a common issue with other web analytics services, but Yandex does not have this problem. Finally, we would like to talk about the "BFSI" feature. This stands for "Banking, Financial Services, and Insurance". This is a great feature for businesses in these industries because it allows them to track their investment opportunities. This is a rare feature that is not offered by many other web analytics services.

#10

Plausible

12 Reviews analysed

10 Positive

2 Negative

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Key facts

  • Heatmaps

  • Free Trial

    30 Days

  • Monitoring

  • 100% Data Ownership

Plausible is a web analytics service that is rare to find in other services. It is unique in many ways, but some of its most notable features include: website auditing, BFSI, multi-year plans, no referrer spam, no data limitations, no tracking limits, Linux, visitor polls, third party integrations, in-person support, no bots, form analytics, IT and telecommunications support, MAC support, competitor reports, videos, payment gateway support, subscription-based payments, on-site analytics tools, and much more. Plausible is also uncommon for other services because it offers a monthly plan instead of a yearly one. This makes it more affordable for small businesses or startups that are just getting started with web analytics. Additionally, Plausible offers phone support and snapshots so you can see how your website is performing over time. Plausible is also user-friendly and offers a free plan so you can try out the service before committing to a paid plan.

Most Viewed Comparisons

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Frequently Asked Questions

The best Web Analytic is Visitor Analytics. Visitor Analytics has been ranking number 1 for the last 3 days.

When it comes to analytics for the web, the best analytics tools are those that show you where your visitors came from, what pages they visit on your site, and how much time they spend on each page. This is helpful because you can see where your website is doing well and which pages need improvement.

Web analytics software is a powerful tool for any business owner or manager who wants to know how their website is performing and what changes need to be made in order for it to perform better. This will allow them to make decisions about how best to improve the performance of your site, which in turn will lead to increased conversions, more sales and profits.

A web analytics tool measures and analyzes data on user behavior across web pages. It can also give you detailed information about your visitors including their geographic location and which pages they visited on your website. This is helpful because it helps you understand what content is most popular among different demographics of visitors so that you can create more content like it.

Easy Integration

The best web analytics tools are those that can be easily integrated with other software such as email service providers, CRM systems, and e-commerce platforms. This will make it easier for you to track data across multiple touchpoints in the buyer’s journey so that you can get a better understanding of how your visitors are interacting with each part of your website.


Real-time Analytics

This feature will give you real-time data about your visitors so that you can make quick decisions on what changes need to be made in order for them to convert into paying customers. You can check what pages they visit on your website and how much time they spend on those pages.


Reporting and Analysis

The best web analytics platforms will provide you with extensive reporting and analysis capabilities so that you can better understand the data that is being collected. This will help you make informed decisions about how to improve your website’s performance.


Data Visualization

Your analytics tool will have the ability to visualize data in a way that is easy for non-technical people to understand. Getting data from users who are using their mobile devices is very important as more and more people are accessing the internet through their phones and tablets.


Mobile Analytics

Your analytics platform will be able to provide you with analytics data about visitors who are accessing your website via mobile devices. This is necessary as the number of people using their smartphones and tablets to visit websites has skyrocketed in recent years.