Web analytics metrics is the generic term for quantitative information about your website’s visitors and their website’s activity. Web analytics metrics are often set as thresholds to meet specific goals and are used as key performance indicators (KPI) in businesses. Below are some of the most used examples of web analytics metrics:a. The bounce rate is the ratio of viewers who landed on your website but promptly left for whatever they may have. A high bounce rate could be due to several factors, such as website interface, content, or long loading time.b. The page views are based on the number of successful visitors who can load and view a page on your website. Successful viewing includes everything within your content, such as words, images, and features, on your web page. c. Landing pages are the first web page your viewers would find upon discovering your website. This metric determines the most viewed and popular page of your website.d. Exit pages are the pages on your website where your viewers often find themselves seeing their way out. e. The site speed is a metric for examining page timing, the average page loading time, of your website pages. f. The average session duration measures the average length of time your audience has spent on your website. An increase in average sessions duration can be caused by placing relevant content and allowing your viewers to immediately find what they are looking for when browsing through your website. g. The average time on page measures our audience’s average length of time on each web page of your website. h. The total site traffic depends on the number of visitors that arrive on any of your pages.i. The sources for incoming traffic allows you to determine where your visitors are coming from. Visitors may originate from these sources: I. Direct visitors - this visitor type arrives at your website by typing in your exact URL in their search engines or browsers. II. Search visitors - this visitor type comes to your website by search queries and your website being clicked on from search engines (also known as an organic traffic source). III. Referral visitors - this type of visitor lands on your website after clicking on an ad or blog of your website links or other partnered website that may or may not be affiliated with you. IV. Social media - visitors arrive at your website coming from different social media platforms. j. The value per visit lets you determine how much value you can receive out of every visit from your viewer. It’s the ratio of the number of visits in contrast to the total amount the visit created. This metric can be a little bit tricky to calculate as values are not easily defined.