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The Ultimate List of Life Coaching Statistics in 2022

One of the fastest-growing industries globally is coaching. Here are helpful life coaching statistics for researchers and journalists. If you find the information useful, link your readers back to this page for a more comprehensive list.

Updated Oct 1, 2022 4:03 AM

Outline

  • Top Statistics on Size and Growth 

  • Top Statistics on Coachee Satisfaction

  • Top Statistics on Online Life Coaching and After Effects of the Pandemic

  • Top Salary and Investment Statistics

  • Top Career Statistics

  • Top Education Statistics

  • Top Age and Gender Statistics

  • Top Statistics on Marketing

Top Statistics on Size and Growth

These statistics can help you gauge how big the Coaching and Life Coaching industries are. It will also help you analyze how fast they're growing.

  1. Coaching is estimated to be a $2.85 billion industry. (Source: 2020 ICF Global Coaching Study)

  2. On average, the Life Coaches industry in the United States grew at a 3.2% annual rate from 2017 to 2022. (Source: IBIS World)

  3. In 2022, the Life Coaches sector in the United States in worth $1.4 billion in sales. (Source: IBIS World)

  4. Life coaching is expanding by 6.7% annually, making it the second-fastest expanding industry globally. (Source: 2020 ICF Global Coaching Study)

  5. The international life coaching market reached $2 billion in 2022 and is continuously growing. (Source: Coach Foundation)

  6. Between 2016 and 2020, there were 33% more life coaches globally. (Source: 2020 ICF Global Coaching Study)

  7. The coaching industry's size increased by 21% from 2015. (Source: 2020 ICF Global Coaching Study)

  8. The Middle East and Africa have the lowest percentage of the coaching industry, which is 2.8%. (Source: 2020 ICF Global Coaching Study)

  9. As of 2019, there are 71,000 certified coaches in the world. (Source: 2020 ICF Global Coaching Study)

  10. 23,000 of the 71,000 are in North America alone. (Source: 2020 ICF Global Coaching Study)

  11. 1.5 million monthly searches are for coaches, including life coaches, business coaches, and executive coaches. (Source: iPEC)

  12. Latin America and the Caribbean grew the fastest, with a 174% gain since 2015. (Source: 2020 ICF Global Coaching Study)

  13. Eastern Europe bagged second place at 40% growth. (Source: 2020 ICF Global Coaching Study)

Top Statistics on Coachee Satisfaction

Hiring another person to help you get through life may not seem appealing at first—it may even be embarrassing—however, these statistics on how coachee satisfaction shines a light on life coaching effectiveness.

  1. Coaching helped 73% of clients improve their relationships, communication skills, interpersonal skills, work performance, work/life balance, and well-being. (Source: 2009 ICF Global Coaching Study)

  2. A 391-person study found that one-on-one coaching can enhance clients' psychological health and decrease risks to mental health. (Source: Journal of Medical Internet Research)

  3. 80% of customers say that coaching helped improve their self-esteem or confidence. (Source: ICF Global Coaching Client Study)

  4. Life coaching can also positively affect health outcomes for particular patients. (Source: BMC Health Services Research)

  5. 70% of coachees enhance work performance, communication, and relationships. (Source: Institute of Coaching)

  6. 99% of people who underwent coaching said they were "somewhat or fully satisfied with their coaching experience." (Source: International Coaching Federation)

  7. 96% of coaching clients said they would do it again. (Source: International Coaching Federation)

  8. About 23% of clients reported having more free time due to coaching. (Source: International Coaching Federation)

  9. 62% of coaches have improved their career opportunities through coaching. (Source: 2009 ICF Global Coaching Study)

Top Statistics on Online Life Coaching and After Effects of the Pandemic

Once the pandemic hit, almost every industry shifted from physical to virtual, and coaching was no different. Online life coaching grew in size during the pandemic, and its impact was evident.

  1. 49% of coach practitioners reported a decrease in revenue after the pandemic. (Source: 2020 ICF Covid-19 And The Coaching Industry)

  2. 37% of coaches reported that they reduced hours as a direct effect of the outbreak. (Source: 2020 ICF Covid-19 And The Coaching Industry)

  3. Only one-third of practitioners stated that the pandemic had had no negative impact on their income or job. (Source: 2020 ICF Covid-19 And The Coaching Industry)

  4. Three-quarters of coaches who reported a decrease in working hours also reported a reduction in pay. (Source: 2020 ICF Covid-19 And The Coaching Industry)

  5. Since the pandemic began, 48% have increased their time spent receiving training. (Source: 2020 ICF Covid-19 And The Coaching Industry)

  6. 48% of survey respondents stated that they had continued to provide consultancy. (Source: 2020 ICF Covid-19 And The Coaching Industry)

  7. 7% said they had cut consulting services completely. (Source: 2020 ICF Covid-19 And The Coaching Industry)

  8. 6% reported that they expanded their service offerings to include consultancy. (Source: 2020 ICF Covid-19 And The Coaching Industry)

  9.  The pandemic was responsible for 81% of the service adjustments implemented by coach practitioners. (Source: 2020 ICF Covid-19 And The Coaching Industry)

  10. A good chunk of coaching professionals (71%) agreed or strongly agreed that coaches will need to spend plenty on technology in the coming years. (Source: 2020 ICF Covid-19 And The Coaching Industry)

  11. 85% agreed or strongly agreed that clientele has been receptive to new technology for their coaching sessions. (Source: 2020 ICF Covid-19 And The Coaching Industry)

  12. Covid-19 caused in-person coaching to decrease by 80%. (Source: 2020 ICF Covid-19 And The Coaching Industry)

  13. 57% of coach practitioners suffered from reduced income/revenue. (Source: 2020 ICF Covid-19 And The Coaching Industry)

  14. 55% say that coaching methods won't be the same as before, including the decline of in-person coaching. (Source: 2020 ICF Covid-19 And The Coaching Industry)

  15. Virtual and in-person coaching is the same when it comes to effectiveness. (Source: Journal of Occupational and Organizational Psychology)

  16. In another survey, 52% of coaches said they increased their income in 2020. (Source: Acuity Scheduling)

  17. 22% saw no change in their salaries. (Source: Acuity Scheduling)

  18. 10% indicated that the epidemic had not affected their coaching routine. (Source: 2020 ICF Covid-19 And The Coaching Industry)

  19. Almost one-quarter of coaches said the pandemic positively influenced their profession. (Source: 2020 ICF Covid-19 And The Coaching Industry)

Top Salary and Investment Statistics

Life coaching and coaching, in general, is a sound investment. Coaches make considerably good money, but specialization and some years of experience boost their income.

  1. The cost of a coaching session is known to be $244 on average. (Source: International Coaching Federation)

  2. 68% of individuals who worked with coaches were able to recover their investment. (Source: International Coaching Federation)

  3. Life coach job salaries range from $27,000 to $128,500. (Source: ZipRecruiter)

  4. The average salary of a life coach is $47,500 a year internationally. (Source: 2020 ICF Global Coaching Study)

  5. The average life coach works 12 hours per week. (Source: International Coaching Federation)

  6. The number of years of experience serves as the most important predictor of a coach's salary. (Source: 2020 ICF Global Coaching Study)

  7. On average, a coach in the US makes $62,500 in a year. (Source: 2020 ICF Global Coaching Study)

  8. In Western Europe, that same number is $51,100. (Source: 2020 ICF Global Coaching Study)

  9. On average, coaches in Oceania make $61,100. (Source: 2020 ICF Global Coaching Study)

  10. In the Middle East and Africa, they make $34,900. (Source: 2020 ICF Global Coaching Study)

  11. Coaches in Asia make $33,600 a year on average. (Source: 2020 ICF Global Coaching Study)

  12. In Latin America and the Caribbean, the average salary of a coach per year is $20,900. (Source: 2020 ICF Global Coaching Study)

  13. In Eastern Europe, it is $19,100. (Source: 2020 ICF Global Coaching Study)

  14. Average revenues are highest in the upper-class regions of North America, Western Europe, and Oceania. (Source: 2020 ICF Global Coaching Study)

Top Career Statistics

There isn't much a coach can do to improve their career except specialize. However, spending some resources on specialization can increase the chances of making more money.

  1. 94% of coach practitioners offer other services besides coaching, such as consulting, training, and facilitation services. (Source: 2020 ICF Global Coaching Study)

  2. 28% of coach practitioners have seven-month or longer commitments. (Source: 2020 ICF Global Coaching Study)

  3. 93% of coaches provide other services such as consulting and counseling. (Source: 2020 ICF Global Coaching Study)

  4. Coaches that provide additional services devote 44% of their time to coaching. (Source: 2020 ICF Global Coaching Study)

  5. 90% of coaches currently had active clients during the study. (Source: 2020 ICF Global Coaching Study)

  6. 40% of engagements by coach practitioners with business expertise generally last for seven or more months. (Source: 2020 ICF Global Coaching Study)

Top Education Statistics

Becoming a life coach takes hard work. Here are some statistics on the most common pathways to becoming a coach.

  1. A professional coaching authority has accredited or authorized 85% of coaches. (Source: 2020 ICF Global Coaching Study)

  2. 95% of coaches said they had completed 60 or more hours of training. (Source: 2020 ICF Global Coaching Study)

  3. 43% of coach practitioners said they had received 200 or more training hours. (Source: 2020 ICF Global Coaching Study)

  4. 74% said they hold a credential or certification from a professional coaching organization. (Source: 2020 ICF Global Coaching Study)

  5. The most common degree among life coaches is a bachelor's degree; 55% of life coaches have it. (Source: Zippia)

  6. 99% of coaches reported that they had completed some coach-specific training. (Source: 2020 ICF Global Coaching Study)

  7. 21% of life coaches have a master's degree. (Source: Zippia)

  8. Coaches with an associate degree are at 13%. (Source: Zippia)

  9. Life coaches with a master's degree earn more than those without, at $40,624 annually. (Source: Zippia)

  10. With a bachelor's degree, life coaches earn a median annual income of $38,804. (Source: Zippia)

  11. Life coaches with an associate degree earn up to $34,047 annually. (Source: Zippia)

Top Age and Gender Statistics

The life coaching industry has coaches from all walks of life. However, the age and gender of an average life coach may vary.

  1. 38% of coaches are Baby Boomers born between 1946 and 1964. (2020 ICF Global Coaching Study)

  2. 51% of coaches are Gen X born between 1965 to 1981. (2020 ICF Global Coaching Study)

  3. Only 1% were part of the Greatest Generation—the coaches born on or before 1945. (2020 ICF Global Coaching Study)

  4. 9% are Millennials born between 1982 and 1996. (2020 ICF Global Coaching Study)

  5. Millennial coaches find it difficult to break into the life coaching industry that GenX and the older generation dominate. (2020 ICF Global Coaching Study)

  6. In North America, 75% of coaches are women. (Source: 2020 ICF Global Coaching Study)

  7. 37% of coachees are between the ages of 35 and 44. (Source: 2020 ICF Global Coaching Study)

  8. 30% of coachees are 45-54 years old. (Source: 2020 ICF Global Coaching Study)

  9. 24% of clients are under 35 years old. (Source: 2020 ICF Global Coaching Study)

  10. Female coaches are less likely to have a business specialty than men. (Source: 2020 ICF Global Coaching Study)

  11. From 2015 to 2019, the percentage of female practitioners rose across the world except in the Middle East and Africa. (Source: 2020 ICF Global Coaching Study)

  12. The most significant increase of female coaches was in Asia, up by seven percentage points from 2015 to 2019. (Source: 2020 ICF Global Coaching Study)

Top Statistics on Marketing

Getting your credentials alone won't guarantee your coaching success because marketing plays an essential role in growing your business. However, these statistics will give you an idea of where to start.

  1. According to coaches, social media marketing, a business website, and online scheduling software are the most significant business tools. (Source: Acuity Scheduling)

  2. 81% of instructors use word-of-mouth marketing to recruit clients. (Source: Acuity Scheduling)

  3. Coaches' most preferred social media platforms are Instagram and Facebook. (Source: AcuityScheduling)

  4. Requiring a deposit has helped 26% of instructors decrease customer cancellations and no-shows. (Source: Acuity Scheduling)

  5. More than half of coaches consider social media as the most or the second-most helpful tool for growing their business. (Source: Acuity Scheduling)

  6. Only 16% of coaches hire a marketing consultant for product and service promotion. (Source: Sherpa Executive Coaching Survey 2020)

Summary

In conclusion, life coaching is an extensive field. It comes in different forms, and in the end, it is up to the coach or client to dictate how they want their coaching to go. The statistics show that the coaching industry is thriving and will continue to grow in the foreseeable future. So, if you're looking to get a coach or be a coach, you won't regret your decision anytime soon.