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Best Social Media Analytics in October 2022

Unsure whether or not your social media efforts are paying off? You need a social media data analytics tool to help you determine which strategies offer the best results for your effort and your budget.

16 Listed services

8,367Analyzed reviews

837Suspicious reviews

Service

Price

Performance Report

Competitor Report

Tag Report

Team Performance Measurement

Report Builder

1

11

Brandwatch logo
Truely score heart icon

5.0/5

82 reviews

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2

14

Hootsuite logo
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4.9/5

231 reviews

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$49.00

per month

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3

11

ShortStack logo
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4.9/5

435 reviews

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$79.00

per month, $948.00 billed annually

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4

2

quintly logo
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4.8/5

41 reviews

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5

10

Sendible logo
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4.7/5

248 reviews

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$25.00

per month, $300.00 billed annually

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6

3

Buffer logo
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4.7/5

5,522 reviews

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$5.00

per month, $60.00 billed annually

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7

10

Iconosquare logo
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4.5/5

302 reviews

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$49.00

per month, $588.00 billed annually

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8

5

Meltwater logo
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4.3/5

200 reviews

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9

4

Talkwalker logo
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4.2/5

49 reviews

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10

6

Keyhole logo
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4.2/5

14 reviews

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#1

Brandwatch

Brandwatch

Best Overall

82 Reviews analysed

65 Positive

17 Negative

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Key facts

  • Performance Report

  • Tag Report

  • Report Builder

Pros

  • Great for creating social media posts

  • Has everything you need

  • Could recover all data

  • Learning curve is gentle

  • Nothing to dislike

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Cons

  • Customer service is bad

  • Not user friendly

  • Too expensive

  • Data loss

  • No way to contact support

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#2

Hootsuite

231 Reviews analysed

206 Positive

25 Negative

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Key facts

  • Performance Report

  • Team Performance Measurement

  • Report Builder

Pros

  • Great for creating social media posts

  • Makes promoting easy

  • Nothing to dislike

  • Free version is great

  • Gives you all you need

See all

Cons

  • Fake accounts

  • No way to contact support

  • Disappointing free version

  • Can't speak with real person

  • Problems with app store listing

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Key facts

  • Tag Report

Pros

  • Easy to use

  • Customer service is great

  • Nothing to dislike

  • Great for creating social media posts

  • Many templates to choose from

See all

Cons

  • Learning curve steep

  • You have to pay extra

  • Account setup is hard

  • Hard to navigate

  • Customer service is bad

See all

#4

quintly

41 Reviews analysed

39 Positive

2 Negative

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Key facts

  • Performance Report

  • Report Builder

Pros

  • Great for creating social media posts

  • Nothing to dislike

  • Makes promoting easy

  • Easy to use

  • Trial version is great

See all

Cons

  • Premium version is not worth it

  • Not recommended

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#5

Sendible

248 Reviews analysed

223 Positive

25 Negative

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Key facts

  • Report Builder

Pros

  • Great for creating social media posts

  • Works across multiple devices

  • Saved lots of time

  • Customer service is great

  • Makes promoting easy

See all

Cons

  • Slow performance

  • Not recommended

  • Login problems

  • Too expensive

  • Clunky

See all

#6

Buffer

5,522 Reviews analysed

3,874 Positive

1,648 Negative

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Key facts

  • Performance Report

  • Tag Report

  • Team Performance Measurement

  • Report Builder

Pros

  • Great for creating social media posts

  • Really appreciated by its users

  • Free version is great

  • Makes promoting easy

  • Easy to use

See all

Cons

  • Account setup is hard

  • Compatibility issues

  • Login problems

  • Doesn't work

  • Connection issues

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#7

Iconosquare

302 Reviews analysed

181 Positive

121 Negative

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Key facts

  • Performance Report

  • Competitor Report

  • Tag Report

  • Report Builder

Pros

  • Really appreciated by its users

  • Great for creating social media posts

  • Search feature

  • Good value for money

  • Better than the rest

See all

Cons

  • Disappointing free version

  • Login problems

  • Account setup is hard

  • Doesn't work

  • Don't waste your time

See all

#8

Meltwater

200 Reviews analysed

142 Positive

58 Negative

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Key facts

  • Performance Report

  • Competitor Report

  • Team Performance Measurement

  • Report Builder

Pros

  • Great for creating social media posts

  • Nothing to dislike

  • Search feature

  • Easy to understand

  • Better than the rest

See all

Cons

  • Difficult to understand

  • There are better alternatives

  • Customer service is bad

  • Data loss

  • Limited functionality

See all

Key facts

  • Report Builder

Pros

  • Great for creating social media posts

  • Great for tracking progress

  • Makes promoting easy

  • Learning curve is gentle

  • Worth the price

See all

Cons

  • Premium version is not worth it

  • App permission problems

  • Bad accessibility

  • Limited functionality

  • Data loss

See all

Key facts

  • Performance Report

  • Competitor Report

  • Tag Report

  • Team Performance Measurement

  • Report Builder

Pros

  • Great for creating social media posts

  • Great for tracking progress

  • Makes promoting easy

See all

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Frequently Asked Questions

The best Social Media Analytic is Brandwatch. Brandwatch has been ranking number 1 for the last 64 days.

Social media analytics is the process of monitoring and evaluating social media data through social media reporting tools. These tools allow you to collect, organize, and interpret information about the performance of your social media marketing campaigns.


Besides measuring the effectiveness of social media marketing campaigns, a social media analytics app is also used to determine how users interact with a brand or website.

Social media analytics is a must for businesses, nonprofits and agencies looking to reach customers and supporters via social media channels. Analytics tools aid in making informed decisions on areas such as customer relations, product development, and marketing.

Better Customer Understanding

Social media gives you better insight into your customers’ thoughts and feelings. Analyzing various social media metrics helps you understand what your customers need and what they think about your business. You can use this information to direct your marketing efforts.


Improved Brand Awareness

The best social media analytics tools also help you understand how your brand is performing in social media through metrics such as social media reach, engagement, sentiment analysis, influence score, and more.


Comprehensive Business Intelligence

Social media analytics tools not only collect and interpret data on your social media performance; they also track your competitors’ social media activities — their marketing campaigns, what customers say about them, and so on. Information gleaned from social media analytics can be used for benchmarking your own social media performance against your closest competitors.

Content Engagement Analytics

Social media analytics tools give you insight into relevant content popular with your target audience. This allows you to create new content that will keep your old customers and gain new ones.


Follower Analytics

Besides interpreting clicks, likes and shares, an effective social media analytics software also informs you about your followers’ demographics. This data is crucial in personalizing content to bring in higher levels of engagement.


Influencer Analytics

Social media analytics can help you build a community around your brand by identifying influencers with large networks. Tapping into brand advocacy by social media influencers can grow your brand exponentially.


Lead Generation Analytics

Do your social media marketing strategies work? A social media analytics program helps measure the results of your marketing efforts and tracks marketing campaigns across various social media channels, leading to conversions. This data enables you to replicate and modify campaigns that bring about the same positive results.


Report Generation

Using a social media analytics software with a dedicated reporting tool takes out the hassle from exporting reports into spreadsheets. An effective analytics tool organizes and exports your social media data into a format that is easily understandable. This feature helps you present data metrics to upper management in a straightforward manner.