Best Social Media Analytics in May 2022

Unsure whether or not your social media efforts are paying off? You need a social media data analytics tool to help you determine which strategies offer the best results for your effort and your budget.

updated May 18, 2022 12:11 PM

16

listed services

7,325

analyzed reviews

732

suspicious reviews removed

Ranking

Service

Truely Score

Price

Performance Report

Competitor Report

Tag Report

Team Performance Measurement

Report Builder

1

1

Sprout Social logo

Sprout Social

Truely score heart icon

4.8/5

200 reviews

$89.00

per month, $1068.00 billed annually

2

1

NetBase Quid logo

NetBase Quid

Truely score heart icon

4.3/5

164 reviews

Custom

Contact company for pricing

3
Buffer logo

Buffer

Truely score heart icon

4.0/5

5,000 reviews

$5.00

per month, $60.00 billed annually

4
Socialbakers logo

Socialbakers

Truely score heart icon

3.7/5

18 reviews

$200.00

per month, $2400.00 billed annually

5
Keyhole logo

Keyhole

Truely score heart icon

3.7/5

60 reviews

Custom

Contact company for pricing

6
Social Status logo

Social Status

Truely score heart icon

3.7/5

26 reviews

$26.00

per month, $312.00 billed annually

7
Brandwatch logo

Brandwatch

Truely score heart icon

3.6/5

123 reviews

Custom

Contact company for pricing

8
Talkwalker logo

Talkwalker

Truely score heart icon

3.6/5

182 reviews

Custom

Contact company for pricing

9

1

Sendible logo

Sendible

Truely score heart icon

3.6/5

281 reviews

$25.00

per month, $300.00 billed annually

10

1

Rival IQ logo

Rival IQ

Truely score heart icon

3.6/5

28 reviews

$199.00

per month, $2388.00 billed annually

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Frequently Asked Questions

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What is Social Media Analytics?

Social media analytics is the process of monitoring and evaluating social media data through social media reporting tools. These tools allow you to collect, organize, and interpret information about the performance of your social media marketing campaigns.


Besides measuring the effectiveness of social media marketing campaigns, a social media analytics app is also used to determine how users interact with a brand or website.

Who Needs Social Media Analytics?

Social media analytics is a must for businesses, nonprofits and agencies looking to reach customers and supporters via social media channels. Analytics tools aid in making informed decisions on areas such as customer relations, product development, and marketing.

Why is Social Media Analytics Important?
Better Customer Understanding

Social media gives you better insight into your customers’ thoughts and feelings. Analyzing various social media metrics helps you understand what your customers need and what they think about your business. You can use this information to direct your marketing efforts.

Improved Brand Awareness

The best social media analytics tools also help you understand how your brand is performing in social media through metrics such as social media reach, engagement, sentiment analysis, influence score, and more.

Comprehensive Business Intelligence

Social media analytics tools not only collect and interpret data on your social media performance; they also track your competitors’ social media activities — their marketing campaigns, what customers say about them, and so on. Information gleaned from social media analytics can be used for benchmarking your own social media performance against your closest competitors.

What Features Should You Look for in a Social Media Analytics Tool?
Content Engagement Analytics

Social media analytics tools give you insight into relevant content popular with your target audience. This allows you to create new content that will keep your old customers and gain new ones.

Follower Analytics

Besides interpreting clicks, likes and shares, an effective social media analytics software also informs you about your followers’ demographics. This data is crucial in personalizing content to bring in higher levels of engagement.

Influencer Analytics

Social media analytics can help you build a community around your brand by identifying influencers with large networks. Tapping into brand advocacy by social media influencers can grow your brand exponentially.

Lead Generation Analytics

Do your social media marketing strategies work? A social media analytics program helps measure the results of your marketing efforts and tracks marketing campaigns across various social media channels, leading to conversions. This data enables you to replicate and modify campaigns that bring about the same positive results.

Report Generation

Using a social media analytics software with a dedicated reporting tool takes out the hassle from exporting reports into spreadsheets. An effective analytics tool organizes and exports your social media data into a format that is easily understandable. This feature helps you present data metrics to upper management in a straightforward manner.

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