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2022 Rankings

Press Release Distribution Services

Last updated on January, 13

Share fresh news daily with reliable press release distribution companies. Spreading the word faster is achievable as long as you've got the right tools and platform. Sign up now and start sharing your news through the best service providers now!

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42 services ranked

Our ranking methodology

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1

Marketing1on1 logo

Marketing1on1

4.95

133

25

158 reviews

price starts:

$ 129.00

per package

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price starts:

$ 129.00

per package

Press Release Writing

Multiple Payment Channels

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Free Trial

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2

PRWeb logo

PRWeb

4.67

150

41

191 reviews

price starts:

$ 99.00

per release

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price starts:

$ 99.00

per release

Press Release Writing

Multiple Payment Channels

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#

3

Press Release Power logo

Press Release Power

4.44

34

11

45 reviews

price starts:

$ 49.00

per package

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price starts:

$ 49.00

per package

Press Release Writing

Multiple Payment Channels

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4

ACCESSWIRE logo

ACCESSWIRE

4.35

71

27

98 reviews

price starts:

$ 159.00

per package

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price starts:

$ 159.00

per package

Press Release Writing

Multiple Payment Channels

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5

The Content Factory logo

The Content Factory

4.21

5

2

7 reviews

Custom

Press Release Writing

Multiple Payment Channels

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6

eReleases logo

eReleases

4.16

41

19

60 reviews

price starts:

$ 299.00

per release

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price starts:

$ 299.00

per release

Press Release Writing

Multiple Payment Channels

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7

Meltwater logo

Meltwater

4.12

78

37

115 reviews

Custom

Press Release Writing

Multiple Payment Channels

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#

8

The HOTH logo

The HOTH

4.1

37

18

55 reviews

price starts:

$ 99.00

per order

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price starts:

$ 99.00

per order

Press Release Writing

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You’re seeing 8 of 42 Press Release Distribution Services

Frequently Asked Questions on Press Release Distribution Services

What is a press release distribution service?

For a small business to thrive and earn recognition, you need to create enough buzz and hype. One way to do it is through press coverage, but not all companies have this luxury. With press release distribution services, you can disseminate your press release to journalists and members of the press.

Why do you need press release distribution services?

Press coverage is quite hard to earn. Most small businesses work hard for it. That’s where press release distribution services come into the picture. Creating a press release wouldn’t cut it. You have to distribute it so that people can see it. Distributing a press release also has these advantages:

Boost Traffic to Your Business

For your business to thrive, you would need lots of customers. To gain potential clients, you need to be continuously seen or heard on any platform possible. Driving more people to check out your business will be more comfortable with press release distribution services!

Create Awareness of Your Brand

Getting your brand everywhere is one of the first steps in brand awareness to lead to business success. To expose your name, feel free to try press release distribution. They handle major media outlets, and just a quick mention might be the boost you need to kickstart a wave of new customers and followers.

Increase Your Return on Investment

Advertising and marketing can be challenging for most business owners. If you are looking to expand your customers’ scope, stop feeling limited, and use a press release distribution. It can effectively spread your name fast, lock in sales, and even grant your money back!

Create Hype for Your New Products

Most television networks have shows that contain features and reviews for products. Try not to be too cheap and spend some on press release distribution to hype your new product! Hosts, reporters, and even journalists can serve as great sales referrals, especially if they are quite known.

Make an Announcement to the Public

There are hundreds of news and media platforms, and of course, each has its respective viewers and readers. Freely find your press release distribution service and simply wait as you make critical announcements accessible to the public when you want it and where you want it.

Establish a Trusted Relationship with Journalists

Journalists often use press releases as the primary source for their news outlets. Having a well-written and relevant press release makes them think that your brand is credible and proactive. For them, your press release becomes newsworthy, which then helps you establish their trust.

What are the core features of press release distribution services?

It’s easy to find a press release distribution service nowadays. Browsing through the web can land you too many options. But finding the best press release distribution, now that’s a different story. Choosing one would be simple if you know what you need. So to guide you, here are some essential features you can check out:

Targeted Press Release Distribution

A great press release distribution tip is to target a specific audience. Maybe your product, service, or announcement will have more appeal to business owners. When using a press release distribution, try finding a media outlet such as magazines, newspaper sections, or television features that talk business to ensure a response.

Maximum SEO Benefit

Search Organization Optimization (SEO) can maximize website traffic. The best way to make your brand or announcement pop up immediately is by being mentioned by a well-known media outlet. Choose the medium wisely to ensure the exposure you want, and you’ll be able to get your name out there.

Cost-effective

The best press release distribution service should be worth every penny. Check their plans, the media outlets they cover, and other add-ons such as membership. Remember to find out if they have media outlets protecting your demographic while having affordable and money-back prices.

High Delivery Rate

Since most press release distribution companies cover multiple media outlets, you want to make sure that the information you wish to disseminate will spread as soon as you want it, where you want it and who you want it to reach. Choose your media outlets, and press releases will be your best advertising friend.

Offers a Variety of Delivery Methods

Those press release distribution companies should be flexible with their delivery methods. It would be best if you get a variety of dissemination options for your press releases. Whether you want to break the news online, on-air, through print media, or a mix of all those, they should be able to provide it.

Fast Turnaround

Advertising can be a hassle, especially if you’re a new business owner. You can use a press release distribution software to quickly spread your name and turn your business journey into a household name. You’ll find that great PR can soon turn your business around.

Archives Your PR Indefinitely

Their service should put your press release in the archives of their press release distribution sites indefinitely. It makes your press releases searchable still, even if years have passed since you distributed them. Doing this is relevant to your business as it always helps boost more traffic, plus you won’t have to pay in the long run.

High-Quality Content

If you are hiring a press writing service, then the provider must return high-quality content. Well-written content is the key to achieving your goals for a press release. If you want to make sure that the service provider can produce one, check out their sample releases to know if it passes your standards.

What are the types of press release distribution services?

Press release distribution services vary from their coverage, the type of media they’ll use, and the form of delivery they want to spread the news. Whether you’re looking for a service to make your company announcements or boost your work’s return on investment, there’s undoubtedly one for you!

Online Press Release Distribution Service

If you aspire to share something with a vast audience, the best choice would be for you to utilize online press release distribution services. Nowadays, the internet world is extensive, and you can reach out to millions with just a single click while you take advantage of the technological resources offered to you.

Print Media Press Release Distribution Service

If you want to manifest your press releases into something more worldly, then turning to a press release distribution service with print media would be your best bet! Utilizing this service would be the best if you want your business to thrive and be in print media such as magazines and newspapers.

Broadcast Press Release Distribution Service

If you are looking for something a bit more live and broad, then doing something as a broadcast would be the best press release distribution service for you. This service focuses mainly on broadcasting your content out to the public, putting it on air to reach quite a lot of your potential customers.

Press Release Writing Service

You may have been wanting to promote your brand and content through the means of some free press release distribution services. While this is not exactly free, using a press release writing service would be so much more affordable! Acquiring such a service will be the best if you want to spread the word about your brand through inexpensive and efficient services!

Who needs press release distribution services?

Companies

Companies, big or small, would eventually need some publicity. And in turn, they would have to utilize press release distribution services either for free or not. To create ways to draw attention to the company’s products or services, they would also need this service type.

Politicians

Politicians would acquire press release distribution services to boost their publicity even more. Considering that a politician does need to appeal to the public, these politicians would pull in the people with the services promoted through the distribution of press releases with the help of these services.

Charities

Charities would need their causes to be marketed appropriately to reach a vast number of clients who would be more than willing to help out with their goals. Obtaining a service would not only make things more convenient; it will also ensure you professional results that can gather volunteers.

Singers and Celebrities

Press release services are not all about the news. Celebrities and singers alike have their talents and careers that made them into public figures. With this, services for music press release distribution are included promoting stars and giving them even more of a boost in the world of stardom.

Athletes

Every big game won by an athlete is a story to be told to the mass. Hence, getting a PR would mean that all athletes’ victories representing their homes would be a smooth and flawless process, garnering sports fanatics’ attention who want to know about the big games of all time.

Small Businesses

Any business that is created by brilliant minds is worth mentioning to the public. They go through free press release distribution sites to gain the publicity and awareness that they need to promote their brand to any other potential clients that could be looking for their products and services.

What are the steps on how to choose a press release distribution service?

Step 1: Know the content of your business.

Although you are the business owner, it still would not hurt to check out your brand’s main content. You must seek out the correlation of your products and services to your customers so you can get a general idea of what you and your business’s content is trying to provide for your potential customers.

Step 2: Know your demographic.

All of your potential and future clients are different from one another. They all have a variety of tastes and what they want from you. Once you know who your customers are, you will know which one is the best route to choose your press release distribution services.

Step 3: See what is the most convenient way for your audience.

Now that you can know who your audience is, you should generalize what your customers want. And this would lead to you evaluating which media they prefer. It would all mostly boil down to how your audience would receive the content or which ones get the most attention.

Step 4: Check out the services within the lane that you chose.

Now that you have determined which service is for you, you must also check out some of the press release distribution services through the means of reviews. Note that some press release distribution services that are for free can be a hit or miss service. It is an absolute must that you check the feedback of those who have already experienced their services to ensure that yours will be flawless.

Step 5: Contact the services.

If you have finally found a press release distribution service that meets your standards, it is a must that you contact them so you can have a personal talk with the press. You will be doing this to ensure that they will be giving you a good service and that you are also relaying your details to them appropriately.

How does press release distribution work?

A press release distribution service is the structure that will convey the press releases that are prepared by your brands to the public and their intended or target audience. There are many ways and services for you to choose from that an agency will attend through their professionals.

Is there any difference between a free press release service and a paid press release service?

Getting a press release distribution service that is for free can be a bit of a gamble. Although most of the paid press release services will guarantee you that your content will be successfully published as it is done by paid professionals, ensuring you more of a stable outcome.

What should be in a press release?

If you are curious about the creative process involved, here are a few steps for you to follow in case you wish to write your very own press release:

Step 1:

Find your angle. You should see that every single good news story has an interesting perspective.

Step 2:

Write your headline. Keep in mind that your headline should be catchy and will catch the attention of your audience.

Step 3:

Write to your lead.

Step 4:

Write two to five strong body paragraphs with supporting details.

Step 5:

Include quotes.

Step 6:

Include contact information.

Step 7:

Include your boilerplate copy.

If your press release is a one-time thing, really take your time in writing to appeal to a general audience, especially if you will use this publication to scout your demographic. Try to learn the media distributors you will use and appeal to their viewers to lock in your followers. If you’re committing to focus your advertisements through press releases and have chosen a plan, don’t be too disheartened if your first writing is a bit disappointing. Since you’ll continuously distribute your papers, you can perfect it as you go and find the demographic you appeal to most while staying prominent in the media.

How do I follow up on a press release?

Simplicity is the key. Always keep your press releases short and straightforward to appeal instantly. Writing a long-winded novel won’t get attention in a short amount of time. So, keep the information that is to be received by your customer quick, simple, extremely direct, timely, and targeted to the publication’s intended demographic.

What information should I share in a press release?

Structuring your press release to convey information can be quite tricky. However, for you to get your point across, it is essential to note that the first paragraph should always be the news item or the release summary so your audience can immediately get to what you are trying to promote. Your second paragraph should have market validation and further company context to expound on your services and products to offer. And your third paragraph should contain more content, such as supporting market insight and validation.

What are the qualities of a good press release?

Looking to make a successful press release? The essential qualities of a good and eye-catching press release are listed down below:

1. It has to be noteworthy.

2. It has to have a compelling headline.

3. It has to have an exciting lead sentence.

4. It has to be in third person point of view.

5. It is concise.

6. It is free from any errors, such as spelling and grammatical errors.

7. It contains your contact information.

8. It does not have a sales pitch.

Remember that the main goal is to attract readers or viewers to reach the objective you have, whether to sell or to inform. However, do not bombard them with this message. Learn to be entertaining while being subtle about your purpose. Be focused on letting them trust your content first before introducing offers.

What is the difference between a news release and a press release?

A news article can be just about any other topic generated and deemed by journalists to be newsworthy. News articles do not usually talk about only one current event; it has their subjects and a spread of topics to discuss. Press releases, on the other hand, typically focus on one specific subject only. A few significant examples of these subjects are anniversaries, events, grand openings, some brands. Because of this, some businesses use press releases to make their services aware to the public.

How do I submit a press release to a journalist?

First, you have to figure out which journalists would be interested in your story; with the previous question’s requirements, you should be able to construct a story that would catch a journalist’s eye. Then, you must get all of their contact information or details. By then, you have to choose the best time to send your press release. As mentioned before, while your piece must be incredibly eye-catching and attention-grabbing, you also have to bear in mind that conciseness is needed. Submit your press release without attachments, and if it is required, you may do a follow-up.

What is boilerplate?

A boilerplate is a written text recycled in new contexts or applications without significantly changing the original. This term is used about statements, contracts, and computer code and is mostly used in the media to refer to hackneyed or unoriginal writing.

What is the difference between a media advisory and a press release?

A media advisory is merely a quick newsflash designed to drum up attendance in a live event such as grand openings, fashion shows, webinars, just to name a few. On the other hand, press releases only come out whenever newsworthy or striking to the public.

What are the benefits of using distribution plans?

Distribution plans for press releases are beneficial for those willing to use them frequently over the short or long-term period. They offer monthly and annual plans with varying features to suit your needs and provide you with discounts. Just remember that the more time you commit to a project, the greater the value.

What are high-volume press release distributions?

If you’re using a press release distribution to improve your Search Engine Optimization (SEO), sending out one can be a hit or miss. With high-volume press release distribution, you can strategize your press release by bombarding the media with your announcements, advertisements, and events. By releasing to the press within a high and constant volume, you can build positive exposure and visibility of your name and brand among media consumers. Since you will be publishing over and over, this allows you to perfect your press release approach and give the most appealing content to your audience.

What is the standard turnaround time for the formatted versions of my press release?

Depending on your order’s complexity, the time may vary for the formatted press release to be distributed. Usually, it takes 1-2 hours to send a quick release to you for approval. Once it’s approved, issuing a press release would take 3 to 5 days before your targeted coverage.

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