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Best PPC Campaign Management Software in October 2022

PPC (Pay Per Click) advertising is one of the most effective ways to get instant visibility online, so having software that helps you effectively manage your advertising campaigns from start to finish is essential. Many people think that building your brand is about the visual aesthetics, but it’s important to stay on top of all your marketing efforts. This is why it’s practical to find the right PPC management platform to fit your needs.

15 Listed services

794Analyzed reviews

79Suspicious reviews

Service

Price

One-Click Optimization

Budget Management

Reporting and Monitoring

Bid Management

Campaign Automator

1

4

Adalysis logo
Truely score heart icon

5.0/5

113 reviews

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$84.00

per month, $1,008.00 billed annually

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2

2

Opteo logo
Truely score heart icon

5.0/5

157 reviews

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$99.00

per month

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3

AdNabu logo
Truely score heart icon

5.0/5

23 reviews

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Contact company for pricing

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4

2

Optmyzr logo
Truely score heart icon

4.8/5

187 reviews

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$208.00

per month, $2,496.00 billed annually

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5

4

WordStream logo
Truely score heart icon

4.2/5

68 reviews

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Free

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6

1

SpeedPPC logo
Truely score heart icon

4.2/5

5 reviews

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$69.00

per month

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7

1

Sellics logo
Truely score heart icon

4.2/5

15 reviews

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$259.00

per month, $3,108.00 billed annually

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8

2

MarinOne logo
Truely score heart icon

3.5/5

217 reviews

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Contact company for pricing

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9

Acquisio logo
Truely score heart icon

2.1/5

3 reviews

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Contact company for pricing

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10

Adplorer logo

Adplorer

Truely score heart icon

0.0/5

1 review

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Contact company for pricing

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#1

Adalysis

Adalysis

Best Overall

113 Reviews analysed

112 Positive

1 Negative

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Key facts

  • One-Click Optimization

  • Budget Management

  • Reporting and Monitoring

  • Bid Management

  • Campaign Automator

Pros

  • No ads

  • Saved lots of time

  • Easy to use

  • Lots of long time users

  • Search feature

See all

Cons

  • Account setup is hard

See all

#2

Opteo

157 Reviews analysed

154 Positive

3 Negative

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Key facts

  • One-Click Optimization

  • Budget Management

  • Reporting and Monitoring

  • Bid Management

  • Campaign Automator

Pros

  • No ads

  • Saved lots of time

  • Better than the rest

  • Easy to use

  • Very intuitive

See all

Cons

  • Premium version is not worth it

  • Takes forever to get approved

See all

Key facts

  • One-Click Optimization

  • Budget Management

Pros

  • Great support

  • No ads

  • Learning curve is gentle

  • Really appreciated by its users

  • Great for tracking progress

See all

#4

Optmyzr

187 Reviews analysed

178 Positive

9 Negative

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Key facts

  • One-Click Optimization

  • Budget Management

  • Reporting and Monitoring

  • Bid Management

  • Campaign Automator

Pros

  • Saved lots of time

  • No ads

  • Lots of long time users

  • Customer service is great

  • Better than the rest

See all

Cons

  • Account setup is hard

  • Disappointing features

  • Difficult to understand

  • Learning curve steep

  • Bad user experience

See all

Key facts

  • One-Click Optimization

  • Budget Management

  • Bid Management

Pros

  • No ads

  • Saved lots of time

  • Great for tracking progress

  • Great for small business

  • Easy to install

See all

Cons

  • Customer service is bad

See all

Key facts

  • One-Click Optimization

  • Bid Management

  • Campaign Automator

Pros

  • No ads

  • Very useful

  • Fast

See all

#7

Sellics

15 Reviews analysed

12 Positive

3 Negative

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Key facts

  • One-Click Optimization

  • Budget Management

  • Reporting and Monitoring

  • Bid Management

  • Campaign Automator

Pros

  • Great for tracking progress

  • Has helped many users

  • Easy to use

  • Customer service is responsive

  • Saved lots of time

See all

Cons

  • Buggy

  • Account setup is hard

  • Customer service is bad

See all

#8

MarinOne

217 Reviews analysed

164 Positive

53 Negative

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Key facts

  • Budget Management

  • Reporting and Monitoring

  • Campaign Automator

Pros

  • Nothing to dislike

  • Great for tracking progress

  • Customer service is great

  • Easy to use

  • Learning curve is gentle

See all

Cons

  • Customer service is bad

  • There are better alternatives

  • Data loss

  • Compatibility issues

  • Slow performance

See all

Key facts

  • One-Click Optimization

  • Budget Management

  • Reporting and Monitoring

  • Bid Management

  • Campaign Automator

Pros

  • Fast

  • Saved lots of time

See all

Cons

  • Not recommended

See all

#10

Adplorer

Adplorer

1 Reviews analysed

1 Negative

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Key facts

  • One-Click Optimization

  • Budget Management

  • Reporting and Monitoring

  • Bid Management

  • Campaign Automator

Cons

  • Annoying ads

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Frequently Asked Questions

The best PPC Campaign Management Software is Adalysis. Adalysis has been ranking number 1 for the last 64 days.

PPC campaign management software is an incredible tool for managing your PPC campaigns. It enables you to execute campaigns more effectively by tracking, analyzing and reporting the results of your ad accounts, and helps you manage all aspects of the process, such as managing ad copy creation, keyword research and analysis of results.

• Provides a wealth of insight through easy to track results

• Simplifies the process of placing bids and managing placements

• Enhances the effectiveness of your campaigns

• Reduces workload

• Gives greater visibility and control over campaigns

• Aids in launching, managing, analyzing, and optimizing your paid search campaigns

• Makes keyword bidding easier

• Helps increase conversion rates and reduce costs

Time-saving

Managing your campaign manually would be arduous and wildly time-consuming especially when it involves multiple keywords, ads, landing pages and more. That’s a lot of moving parts to keep track of in order to ensure that your campaign runs efficiently.


Flexibility

You can tweak your campaign before it ends, change your ads to appear on particular days and times depending on your needs and set limits to the ads so you don’t blow through your budget too quickly. Bidding adjustments can be automated to react to the performance of the ad and safeguard your funds.


KPIs

This is where the magic really happens, allowing you to actively measure the campaign in real-time and gain valuable insight, giving you a greater understanding of your audience, particularly how well keywords are performing.


Targeting Tools

These will help optimize clicks and conversions and can be set to update automatically, reacting to the KPIs in real-time!.

PPC management software is used across the board from SMEs right through to large enterprises. PPC management software is amazing for garnering both local and global reach. No two businesses have the exact same requirements which is certainly indicative of both how important and versatile this software can be in keeping businesses running smoothly. Think airlines and vacation companies changing their keywords on the fly as the seasons change, or employment agencies having an ad front and center for the right candidate who’s looking for a job in their city as the role becomes available.

You want the best possible results so you can focus on what matters most: bringing in the right leads for your business. You’re only as good as your last campaign, so you should carefully consider finding the best PPC management software for your needs. We’ve put together some thinking points for you.


• Is it easy to use?

• What tools and features are included?

• Is it cost-effective?

• Which software platforms offer PPC?

• Which search engines and social media platforms are you targeting?