Best Marketing Automation Software in June 2022

Create custom marketing campaigns that help you improve engagement rates, generate leads and close more sales. Marketing automation saves you the effort of doing this manually so you’ll have time to focus on more important tasks!

updated May 18, 2022 11:42 AM

30

listed services

25,625

analyzed reviews

2,562

suspicious reviews removed

Service

Price

Ad Management

SEO Optimization

Unlimited Builder

Analytics & Reporting

Campaign Automation

1

Keap logo

Keap

Truely score heart icon

4.8/5

1,765 reviews

$79.00

per month, $948.00 billed annually

Campaigns,Ads

On-page SEO,Off-page SEO

Blog Automation,Marketing Analytics Automation

2

3

Sendinblue logo

Sendinblue

Truely score heart icon

4.2/5

1,319 reviews

$25.00

per month, $300.00 billed annually

Campaigns,Ads

On-page SEO,Off-page SEO

Email Automation,Social Media Automation

3

1

Mailchimp logo

Mailchimp

Truely score heart icon

3.9/5

5,834 reviews

$9.99

per month, $119.88 billed annually

Campaigns,Ads

On-page SEO,Off-page SEO

Email Automation,Social Media Automation

4

2

Salesforce logo

Salesforce

Truely score heart icon

3.8/5

1,071 reviews

$1250.00

per month, $15000.00 billed annually

Campaigns,Ads

On-page SEO,Off-page SEO

Blog Automation,Marketing Analytics Automation

5

1

Vendasta logo

Vendasta

Truely score heart icon

3.8/5

55 reviews

$42.00

per month, $504.00 billed annually

Campaigns,Ads,Sets

On-page SEO,Technical SEO,Off-page SEO

Email Automation,Social Media Automation

6

3

SharpSpring logo

SharpSpring

Truely score heart icon

3.8/5

945 reviews

$399.00

per month, $4788.00 billed annually

Campaigns,Ads

On-page SEO,Off-page SEO

Blog Automation,Marketing Analytics Automation

7

5

Agile CRM logo

Agile CRM

Truely score heart icon

3.7/5

756 reviews

$8.99

per month, $107.88 billed annually

Campaigns,Ads

On-page SEO,Off-page SEO

Blog Automation,Marketing Analytics Automation

8

1

EngageBay logo

EngageBay

Truely score heart icon

3.7/5

177 reviews

$12.29

per month, $147.48 billed annually

Campaigns,Ads

On-page SEO,Technical SEO,Off-page SEO

Email Automation,Social Media Automation

9

2

ActiveCampaign logo

ActiveCampaign

Truely score heart icon

3.7/5

2,266 reviews

$9.00

per month, $108.00 billed annually

Campaigns,Ads

On-page SEO,Off-page SEO

Email Automation,Social Media Automation

10

2

Omnisend logo

Omnisend

Truely score heart icon

3.6/5

216 reviews

$16.00

per month

Campaigns,Ads

On-page SEO,Off-page SEO

Blog Automation,Marketing Analytics Automation

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Frequently Asked Questions

Truely is based on AI algorithms that are getting smarter every day.
What is marketing automation software?

Marketing automation software optimizes business processes to capture leads, form a personalized connection with each customer and develop several marketing strategies. It is perfectly suited to market businesses effectively and efficiently.

Why do you need marketing automation software?

You need marketing automation software because besides improving your business, you’re also saving your time and money. It allows you to accomplish repetitive tasks, personalize customer communication, analyze leads and campaign performance and makes for easier input gathering. This software lets you leverage cookies to track the specific websites your visitors go to, filter relevant content, reduce expenses and have an improved customer relationship.

Who needs marketing automation software?

From small businesses to large businesses, those who need this software are multinational companies, professional firms, publishing companies, financial companies and solo entrepreneurs. Marketing automation software organizes tasks to reach a larger audience. Information corroboration and analysis can be done by different teams quickly and you can make an easy-to-follow workflow.

What is the difference between customer relationship management (CRM) and marketing automation software?

CRM software is focused on the sales aspect of a business, whereas marketing automation software focuses on the marketing campaign and effort. It’s worth keeping in mind that a combination of both software is critical and necessary.

What is a lead, and how does the marketing automation software relate to it?

A lead refers to a potential client. After gathering data from your marketing campaign, the software will identify and manage the lead until it becomes a customer. This process is called lead nurturing— building a relationship with the customer at every stage throughout the customer’s journey.

Is marketing automation software worth the money?

80% of companies using marketing automation have managed to increase their leads, with 77% of said leads being converted into customers. This is a very high success rate and a testament that this software is vital to a company’s marketing effort.

For what types of business and industry does marketing automation software work best?

Any type of industry can benefit from having marketing automation software. Every business will need a marketing campaign at some point to attract customers. It can help evaluate your marketing strategies, manage data, implement changes and improvements and disseminate information within the company.

I already have an email auto-responder. Do I still need marketing automation software?

Yes. While an email auto-responder is a marketing software, it only focuses on reaching out to a person or customer. In contrast, marketing automation software is an umbrella term for all automation software used to enhance a business’ marketing efforts.

How can I measure the effectiveness of my campaign and act on it?

Data analytics and report. The data you have collected can then be used to create a report and see if the campaign has performed well.

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