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Best Marketing Automation Software in December 2022

Create custom marketing campaigns that help you improve engagement rates, generate leads and close more sales. Marketing automation saves you the effort of doing this manually so you’ll have time to focus on more important tasks!

30 Listed services

28,353Analyzed reviews

2,835Suspicious reviews

Service

Price

Ad Management

SEO Optimization

Unlimited Builder

Analytics & Reporting

Campaign Automation

1

Omnisend logo
Truely score heart icon

4.9/5

674 reviews

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$16.00

per month

Campaigns,Ads

On-page SEO,Off-page SEO

Blog Automation,Marketing Analytics Automation

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2

EngageBay logo
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4.8/5

401 reviews

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$12.29

per month, $147.48 billed annually

Campaigns,Ads

On-page SEO,Technical SEO,Off-page SEO

Email Automation,Social Media Automation

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3

Autopilot logo
Truely score heart icon

4.8/5

252 reviews

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$29.00

per month, $348.00 billed annually

Campaigns,Ads,Sets

On-page SEO,Technical SEO,Off-page SEO

Email Automation,Social Media Automation

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4

Freshworks logo
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4.8/5

1,100 reviews

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$19.00

per month, $228.00 billed annually

Campaigns,Ads,Sets

On-page SEO,Technical SEO,Off-page SEO

Email Automation,Social Media Automation

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5

ActiveCampaign logo
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4.7/5

2,292 reviews

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$9.00

per month, $108.00 billed annually

Campaigns,Ads

On-page SEO,Off-page SEO

Email Automation,Social Media Automation

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6

SharpSpring logo
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4.7/5

1,489 reviews

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$399.00

per month, $4788.00 billed annually

Campaigns,Ads

On-page SEO,Off-page SEO

Blog Automation,Marketing Analytics Automation

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7

HubSpot logo
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4.7/5

6,229 reviews

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$45.00

per month, $540.00 billed annually

Campaigns,Ads

On-page SEO,Off-page SEO

Blog Automation,Marketing Analytics Automation

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8

Sendinblue logo
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4.7/5

2,196 reviews

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$25.00

per month, $300.00 billed annually

Campaigns,Ads

On-page SEO,Off-page SEO

Email Automation,Social Media Automation

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9

Drip logo
Truely score heart icon

4.6/5

411 reviews

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$19.00

per month, $228.00 billed annually

Campaigns,Ads

On-page SEO,Off-page SEO

Blog Automation,Marketing Analytics Automation

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10

Soffront logo
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4.5/5

86 reviews

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$100.00

per month, $1200.00 billed annually

Campaigns,Ads

On-page SEO,Off-page SEO

Blog Automation,Marketing Analytics Automation

Visit site

Best Products

#1

Omnisend

Omnisend

Best Overall

674 Reviews analysed

654 Positive

20 Negative

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Key facts

  • Ad Management

    Campaigns, Ads

  • SEO Optimization

    On-page SEO, Off-page SEO

  • Unlimited Builder

  • Analytics & Reporting

  • Campaign Automation

    Blog Automation, Marketing Analytics Automation

Pros

  • Email templates are great

  • Easy to use

  • Customer service is great

  • Better than the rest

  • Free version is great

See all

Cons

  • Customer service is bad

  • No way to contact support

  • Unsupported features

  • Not recommended

  • Frustrating experience

See all

In their reviews, users have mentioned that one of the pros of Omnisend is that it offers a great selection of email templates. Another pro is that their customer service is responsive and helpful. Additionally, the free version of Omnisend is generous and users have found good value in the paid plans. However, some users have pointed out that customer service can be slow in addressing issues and that there are not as many integrations available as with other software products.

#2

EngageBay

401 Reviews analysed

385 Positive

16 Negative

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Key facts

  • Ad Management

    Campaigns, Ads

  • SEO Optimization

    On-page SEO, Technical SEO, Off-page SEO

  • Unlimited Builder

  • Analytics & Reporting

  • Campaign Automation

    Email Automation, Social Media Automation

Pros

  • Email templates are great

  • Has everything you need

  • Easy to use

  • Great for small business

  • Customer service is great

See all

Cons

  • Customer service is bad

  • Disappointing free version

  • You have to pay extra

  • Mobile app is bad

  • Disappointing features

See all

In their reviews, users have mentioned that EngageBay has great email templates, has everything you need, offers good value for money, is better than the rest, and is easy to use. However, some have also said that customer service could be improved.

#3

Autopilot

252 Reviews analysed

230 Positive

22 Negative

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Key facts

  • Ad Management

    Campaigns, Ads, Sets

  • SEO Optimization

    On-page SEO, Technical SEO, Off-page SEO

  • Unlimited Builder

  • Analytics & Reporting

  • Campaign Automation

    Email Automation, Social Media Automation

Pros

  • Email templates are great

  • Easy to use

  • Customer service is great

  • Easy to understand

  • Very intuitive

See all

Cons

  • Customer service is bad

  • Frustrating experience

  • Data loss

  • Slow performance

  • No way to contact support

See all

In their reviews, users have mentioned that one of the pros of Autopilot is that the email templates are great. Additionally, they state that customer service is responsive and helpful. Furthermore, reviewers find the software easy to use and navigate, as well as intuitive. One user even goes so far as to say that it was easy to integrate Autopilot with their preexisting marketing tools. Lastly, many users noted thatAutopilot provided good value for the price.

#4

Freshworks

1,100 Reviews analysed

1,030 Positive

70 Negative

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Key facts

  • Ad Management

    Campaigns, Ads, Sets

  • SEO Optimization

    On-page SEO, Technical SEO, Off-page SEO

  • Unlimited Builder

  • Analytics & Reporting

  • Campaign Automation

    Email Automation, Social Media Automation

Pros

  • Easy to use

  • Email templates are great

  • Customer service is great

  • Great for tracking progress

  • Better than the rest

See all

Cons

  • Customer service is bad

  • No way to contact support

  • Not recommended

  • Data loss

  • Account setup is hard

See all

Freshworks provides its users with a great number of features that are not easy to find in one service. First of all, it's automated lead scoring. This allows you to get information on which leads are the most promising and save time on manual research. Secondly, migration services make it easy to switch to Freshworks from another provider. And finally, automated follow-up ensures that you never miss a beat when trying to close a sale. In addition to these unique features, Freshworks also offers all of the features that are common in this area. This includes SEO optimization, split testing, email marketing, and automation templates. With so many features at your disposal, you'll be able to create custom marketing campaigns that are highly effective and efficient.


In their reviews, users have mentioned that Freshworks is easy to use and user friendly. Customers have also said that the customer service is great and responsive. Additionally, reviewers believe that Freshworks is better than other similar software products on the market. However, some users have said that there is no way to contact support if you run into problems and that customer service is bad. Others have noted that Freshworks is great for small businesses because it is easy to use and tracks progress well. Email templates are also praised by users.

Key facts

  • Ad Management

    Campaigns, Ads

  • SEO Optimization

    On-page SEO, Off-page SEO

  • Unlimited Builder

  • Analytics & Reporting

  • Campaign Automation

    Email Automation, Social Media Automation

Pros

  • Email templates are great

  • Easy to use

  • Learning curve is gentle

  • Customer service is great

  • Good value for money

See all

Cons

  • Customer service is bad

  • There are better alternatives

  • Not user friendly

  • Disappointing features

  • Hard to navigate

See all

In their reviews, users have mentioned that ActiveCampaign has both some pros and some cons. On the plus side, people have said that the email templates are great, the learning curve is gentle, it's good value for money, and there are lots of long time users. However, there are also a few drawbacks; some users feel that there are better alternatives available, that there are disappointing features, and that it's not particularly user-friendly. Additionally, opinions on customer service seem to be divided; some say it's bad while others say it's great. Overall, it seems that ActiveCampaign is a decent choice for marketing automation software; however, users should be aware of its potential shortcomings before making a decision.

#6

SharpSpring

1,489 Reviews analysed

1,384 Positive

105 Negative

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Key facts

  • Ad Management

    Campaigns, Ads

  • SEO Optimization

    On-page SEO, Off-page SEO

  • Unlimited Builder

  • Analytics & Reporting

  • Campaign Automation

    Blog Automation, Marketing Analytics Automation

Pros

  • Easy to use

  • Email templates are great

  • Good value for money

  • Learning curve is gentle

  • Great for creating social media posts

See all

Cons

  • No way to contact support

  • Customer service is bad

  • Not user friendly

  • Clunky

  • Account setup is hard

See all

In their reviews, users have mentioned that SharpSpring is easy to use, good value for money, great for creating social media posts, and better than the rest. However, some users have found the customer service to be bad, clunky, not user friendly, and there is no way to contact support. Other users have reported that the customer service is great, learning curve is gentle and email templates are great.

#7

HubSpot

6,229 Reviews analysed

5,812 Positive

417 Negative

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Key facts

  • Ad Management

    Campaigns, Ads

  • SEO Optimization

    On-page SEO, Off-page SEO

  • Unlimited Builder

  • Analytics & Reporting

  • Campaign Automation

    Blog Automation, Marketing Analytics Automation

Pros

  • Easy to use

  • Great for creating social media posts

  • Email templates are great

  • Great for small business

  • Free version is great

See all

Cons

  • Customer service is bad

  • Disappointing free version

  • Not user friendly

  • There are better alternatives

  • Too expensive

See all

In their reviews, users have mentioned that HubSpot is easy to use, has great email templates, and offers a free version that is great for small businesses.Customer service is also praised by many reviewers. However, some users find the free version disappointing, saying that there are better alternatives available. Additionally, some users find HubSpot difficult to use and not user friendly. Furthermore, a few reviewers mention that customer service can be bad at times. Lastly, many users say that HubSpot is great for tracking progress and creating social media posts.

#8

Sendinblue

2,196 Reviews analysed

2,047 Positive

149 Negative

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Key facts

  • Ad Management

    Campaigns, Ads

  • SEO Optimization

    On-page SEO, Off-page SEO

  • Unlimited Builder

  • Analytics & Reporting

  • Campaign Automation

    Email Automation, Social Media Automation

Pros

  • Email templates are great

  • Easy to use

  • Free version is great

  • Good value for money

  • Customer service is great

See all

Cons

  • Customer service is bad

  • Account setup is hard

  • Disappointing free version

  • No way to contact support

  • You have to pay extra

See all

In their reviews, users have mentioned that Sendinblue has a great variety of email templates to choose from (pro), and that it is good value for money (pro). They have also said that the software is easy to use (pro) and that customer service is great (pro). However, some users have found account setup to be hard (con) and there is no way to contact support if you have an issue (con). Additionally, the free version of Sendinblue can be disappointing because it doesn't include all of the features that are available in the paid version (con).

#9

Drip

411 Reviews analysed

378 Positive

33 Negative

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Key facts

  • Ad Management

    Campaigns, Ads

  • SEO Optimization

    On-page SEO, Off-page SEO

  • Unlimited Builder

  • Analytics & Reporting

  • Campaign Automation

    Blog Automation, Marketing Analytics Automation

Pros

  • Email templates are great

  • Easy to use

  • Learning curve is gentle

  • Better than the rest

  • Nothing to dislike

See all

Cons

  • Customer service is bad

  • You have to pay extra

  • Getting errors

  • Waiting time

  • Account is locked

See all

In their reviews, users have mentioned that one of the great things about Drip is the variety and quality of their email templates. Another plus point is that the learning curve is gentle, meaning that it won't take new users long to get to grips with the software. There was nothing specifically mentioned that users disliked about Drip. In terms of customer service, some reviewers said that it was great, while others said that it was bad. On the whole, though, it seems like Drip offers good value for money and is better than other similar products on the market. It's also easy to use, which is always a bonus!

#10

Soffront

86 Reviews analysed

79 Positive

7 Negative

Visit site

Key facts

  • Ad Management

    Campaigns, Ads

  • SEO Optimization

    On-page SEO, Off-page SEO

  • Unlimited Builder

  • Analytics & Reporting

  • Campaign Automation

    Blog Automation, Marketing Analytics Automation

Pros

  • Email templates are great

  • Customer service is great

  • Customization options

  • Great for small business

  • Lots of long time users

See all

Cons

  • Not user friendly

  • Too expensive

  • Premium version is not worth it

See all

In their reviews, users have mentioned that Soffront's email templates are great and that the customization options are also good. They have said that the learning curve is gentle and that there are lots of long time users, which is a pro. However, some have mentioned that Soffront is not ideal for larger businesses and that the customer service could be better.

Most Viewed Comparisons

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Frequently Asked Questions

The best Marketing Automation Software is Omnisend. Omnisend has been ranking number 1 for the last 124 days.

Marketing automation software optimizes business processes to capture leads, form a personalized connection with each customer and develop several marketing strategies. It is perfectly suited to market businesses effectively and efficiently.

You need marketing automation software because besides improving your business, you’re also saving your time and money. It allows you to accomplish repetitive tasks, personalize customer communication, analyze leads and campaign performance and makes for easier input gathering. This software lets you leverage cookies to track the specific websites your visitors go to, filter relevant content, reduce expenses and have an improved customer relationship.

From small businesses to large businesses, those who need this software are multinational companies, professional firms, publishing companies, financial companies and solo entrepreneurs. Marketing automation software organizes tasks to reach a larger audience. Information corroboration and analysis can be done by different teams quickly and you can make an easy-to-follow workflow.

CRM software is focused on the sales aspect of a business, whereas marketing automation software focuses on the marketing campaign and effort. It’s worth keeping in mind that a combination of both software is critical and necessary.

A lead refers to a potential client. After gathering data from your marketing campaign, the software will identify and manage the lead until it becomes a customer. This process is called lead nurturing— building a relationship with the customer at every stage throughout the customer’s journey.

80% of companies using marketing automation have managed to increase their leads, with 77% of said leads being converted into customers. This is a very high success rate and a testament that this software is vital to a company’s marketing effort.

Any type of industry can benefit from having marketing automation software. Every business will need a marketing campaign at some point to attract customers. It can help evaluate your marketing strategies, manage data, implement changes and improvements and disseminate information within the company.

Yes. While an email auto-responder is a marketing software, it only focuses on reaching out to a person or customer. In contrast, marketing automation software is an umbrella term for all automation software used to enhance a business’ marketing efforts.

Data analytics and report. The data you have collected can then be used to create a report and see if the campaign has performed well.