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Best Logo Makers in October 2022

Logo makers are a powerful graphic software solution for any business looking to brand their business in a cost-effective and professional way. With the best logo maker tools, you can create the perfect logo to represent your business on all fronts. Building a positive impression allows you to grow your audience.

35 Listed services

13,465Analyzed reviews

1,346Suspicious reviews

Service

Price

Custom

AI-Driven

Format

Resolution

Plans

1

Zarla logo
Truely score heart icon

4.8/5

912 reviews

Visit site
Free

Limited Customization

SVG,PNG

Free

Visit site

2

2

LOGO.com logo
Truely score heart icon

4.5/5

195 reviews

Visit site
$20.00

One-time payment

Full Customization

AI,EPS,SVG,PDF

High

Free,Paid

Visit site

3

2

SMASHINGLOGO logo
Truely score heart icon

4.4/5

187 reviews

Visit site
$79.00

One-time payment

Full Customization

PNG,PDF,EPS,SVG

High

Paid

Visit site

4

1

Zyro logo
Truely score heart icon

4.4/5

312 reviews

Visit site
Free

Full Customization

PNG

High

Free

Visit site

5

6

Designhill logo
Truely score heart icon

4.3/5

2,544 reviews

Visit site
$20.00

One-time payment

Limited Customization

PNG,JPEG,EPS

High

Paid

Visit site

6

1

Turbologo logo
Truely score heart icon

4.3/5

151 reviews

Visit site
$3.99

per month, billed $47.88 yearly

Full Customization

PNG,JPEG,PDF,SVG

High

Free,Paid

Visit site

7

1

Logaster logo
Truely score heart icon

4.2/5

151 reviews

Visit site
$6.99

One-time payment

Limited Customization

PNG,SVG,JPEG,PDF

High

Paid

Visit site

8

6

BrandCrowd logo
Truely score heart icon

4.1/5

199 reviews

Visit site
$15.00

per month

Full Customization

PNG,JPEG,AI

High

Paid

Visit site

9

3

Ucraft logo
Truely score heart icon

4.1/5

684 reviews

Visit site
$7.00

per download

Limited Customization

PNG,SVG

High

Free,Paid

Visit site

10

1

Canva logo
Truely score heart icon

4.0/5

202 reviews

Visit site
$12.99

per month

Full Customization

JPG,PNG,PDF

High

Free,Paid

Visit site

#1

Zarla

Zarla

Best Overall

912 Reviews analysed

908 Positive

4 Negative

Visit site

Key facts

  • Custom

    Limited Customization

  • AI-Driven

  • Format

    SVG, PNG

  • Plans

    Free

Pros

  • Really appreciated by its users

  • Easy to use

  • Free version is great

  • Easy to install

  • User friendly

See all

Cons

  • Bad accessibility

  • Suspected scam

See all

#2

LOGO.com

195 Reviews analysed

184 Positive

11 Negative

Visit site

Key facts

  • Custom

    Full Customization

  • AI-Driven

  • Format

    AI, EPS, SVG, PDF

  • Resolution

    High

  • Plans

    Free, Paid

Pros

  • Customer service is great

  • Professional

  • Good value for money

  • Easy to install

  • Really appreciated by its users

See all

Cons

  • Premium version issues

  • Inaccurate

  • Laggy performance

  • Takes forever to open

  • Money transfer issues

See all

Key facts

  • Custom

    Full Customization

  • Format

    PNG, PDF, EPS, SVG

  • Resolution

    High

  • Plans

    Paid

Pros

  • Easy to use

  • Fantastic service

  • Great support

  • Professional

  • Appealing design

See all

Cons

  • Customer support is unresponsive

  • Compatibility issues

  • Premium version is not worth it

  • No way to contact support

  • Money transfer issues

See all

#4

Zyro

312 Reviews analysed

304 Positive

8 Negative

Visit site

Key facts

  • Custom

    Full Customization

  • AI-Driven

  • Format

    PNG

  • Resolution

    High

  • Plans

    Free

Pros

  • Easy to use

  • Great web version

  • Great filters

  • Many templates to choose from

  • Customer service is great

See all

Cons

  • Premium version is not worth it

  • Customer service is bad

  • Delivery problems

  • Mobile app is bad

  • Bad accessibility

See all

#5

Designhill

2,544 Reviews analysed

2,458 Positive

86 Negative

Visit site

Key facts

  • Custom

    Limited Customization

  • AI-Driven

  • Format

    PNG, JPEG, EPS

  • Resolution

    High

  • Plans

    Paid

Pros

  • Appealing design

  • Really appreciated by its users

  • First impression is great

  • Fantastic service

  • Professional

See all

Cons

  • Customer service is bad

  • Refund issues

  • Money transfer issues

  • Don't waste your time

  • You have to pay extra

See all

#6

Turbologo

151 Reviews analysed

138 Positive

13 Negative

Visit site

Key facts

  • Custom

    Full Customization

  • AI-Driven

  • Format

    PNG, JPEG, PDF, SVG

  • Resolution

    High

  • Plans

    Free, Paid

Pros

  • Easy to use

  • Fantastic service

  • Really appreciated by its users

  • Good value for money

  • Pleased with experience

See all

Cons

  • You have to pay extra

  • Mobile app is bad

  • Disappointing free version

  • Premium version issues

  • There are better alternatives

See all

#7

Logaster

151 Reviews analysed

137 Positive

14 Negative

Visit site

Key facts

  • Custom

    Limited Customization

  • AI-Driven

  • Format

    PNG, SVG, JPEG, PDF

  • Resolution

    High

  • Plans

    Paid

Pros

  • Really appreciated by its users

  • Good value for money

  • Professional

  • Great for small business

  • Appealing design

See all

Cons

  • Premium version is not worth it

  • Latest update is not great

  • Not recommended

  • Can't speak with real person

  • Takes forever to get approved

See all

Key facts

  • Custom

    Full Customization

  • AI-Driven

  • Format

    PNG, JPEG, AI

  • Resolution

    High

  • Plans

    Paid

Pros

  • Great for creating social media posts

  • Great for small business

  • Really appreciated by its users

  • Free version is great

  • Easy to install

See all

Cons

  • Customer service is bad

See all

#9

Ucraft

684 Reviews analysed

603 Positive

81 Negative

Visit site

Key facts

  • Custom

    Limited Customization

  • Format

    PNG, SVG

  • Resolution

    High

  • Plans

    Free, Paid

Pros

  • Free version is great

  • Customer service is great

  • Easy to use

  • Great support

  • Really appreciated by its users

See all

Cons

  • Disappointing free version

  • Customer service is bad

  • Not user friendly

  • Slow performance

  • Bad user experience

See all

#10

Canva

202 Reviews analysed

201 Positive

1 Negative

Visit site

Key facts

  • Custom

    Full Customization

  • Format

    JPG, PNG, PDF

  • Resolution

    High

  • Plans

    Free, Paid

Pros

  • Great for creating social media posts

  • Free version is great

  • Many templates to choose from

  • Easy to use

  • Saved lots of time

See all

Cons

  • Annoying ads

See all

Most Viewed Comparisons

Truely score heart icon

4.8/5

912 reviews

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Truely score heart icon

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Truely score heart icon

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Truely score heart icon

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Truely score heart icon

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VS

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Truely score heart icon

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VS

Truely score heart icon

4.4/5

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Frequently Asked Questions

The best Logo Maker is Zarla. Zarla has been ranking number 1 for the last 63 days.

A logo is a visual representation of your brand. Besides establishing your brand identity, your logo is also an important aspect of your online marketing strategy.


A logo maker is a tool that lets you create your own logo by choosing from a variety of templates and adding custom text and graphics. The best logo makers offer a wide range of colors, themes, fonts, the option to upload your own images, and other premium features.

Your logo is the first (and sometimes only) thing people see when they look at any of your branding and marketing efforts, website, social media pages, business cards, and more. Since your logo is your public image, it must reflect the feelings and attitudes you want to convey about your business.


With the help of top logo maker applications, you can create a professional-looking logo that embodies your brand— even if you do not have design experience. And because there are many paid and free online logo maker providers to choose from, you don’t have to worry about your budget.

Intuitive User Interface

A good logo maker has a user-friendly interface that lets you navigate through the tool without any problems. You can create a stunning logo within minutes by just following the on-screen instructions.


Preloaded and Customizable Templates

Designing a logo is a lot of work. It takes time and effort to put together the right colors, shapes, fonts, and graphics to represent your brand. Many logo maker applications feature templates that have pre-loaded design elements. You can use these templates to come up with your unique logo in a short amount of time, or you fully customize your logo with the design of your choice.


Drag-and-Drop Features

The drag and drop functionality makes logo designing a lot easier; it allows you to create a variety of logos without having to go through the tedious process of drawing each one individually.


An Extensive Library of Graphics and Fonts

The more options you have at your disposal, the better chance you have at getting your logo right. A great logo maker will offer hundreds or even thousands of fonts and graphics so that you can find the perfect match for your business needs. Premium logo makers even feature free stock images.

SMBs need logo maker software to create their own logo without the help of a professional designer. Logo makers for businesses are a great tool for startups to build their brand and identity.


Content creators need catchy logos to attract new followers, so they would benefit from using the best logo makers for Youtube, Instagram, and other social media platforms.


Students wishing to learn logo design and creation can download logo makers for Android and iOS. Mobile logo makers are easy to use and are a good practice ground for budding logo designers.

Suppose you're a business owner looking to flaunt your professionally designed logo on your business card or on social media. In that case, you might be worrying if you have the right set of design skills. You don't need a professional design studio to create a custom logo.


Logo creation is an art that anyone can master with a bit of patience. A professional logo can be made with a logo maker. To start, take a look at existing logo designs on business cards or social media. The key is to find flourishing business owners around you and take inspiration from them.


Once you have ideas bustling around in your head, it's time to create your brand-new logo. It's best to start with a transparent background so that you can download your logo in any shape to make your business card professional looking.


When designing a professional logo, the key is to match the brand colors, fonts, icons, and overall theme of your brand identity. If you're using an AI-powered logo maker, make sure to input this information so your logo creator tool gives you the perfect logo design for your company. Beautiful logos need creative execution.


As a business owner, you can also create a perfect logo from scratch with your company name and mascot to go on your business cards. You may use logo designers to create custom logos with a design that matches your brand. You can start with a transparent background or even use templates. You can add an icon and play around with logo designs and fonts until you get a professional logo. Then, just download your logo, and you're done.

Copyright law gives ownership of a piece of work to the person who produced it. That means a logo is immediately the designer's property. However, if you work as an employee for a particular company, any change of ownership is subject to the conditions of your contract.


The designer would be the original owner, under copyright law, unless it were created by an employee in the course of their work. In this case, the copyright is owned by the employer. You will hold the rights to your new logo if you hire a designer to develop it. Make sure to have a clear-cut contract before you start working.

To create a logo, you need to use logo generators. There are many options to choose from, but to narrow it down, you can make a list of features you want in your desired logo maker. In addition to that, you can also think of a price range that suits your budget. That also includes a free logo maker if you're looking for one.


Once you have a requirement list in mind, you can look at comparisons on trusted websites across the internet. The best creator will have a user-friendly interface, help you design a logo with tutorials, and give you high-resolution exports so you can download your brand new logos for your business cards or social media.


If it's a free logo maker, you need to make sure it has some good features and design options so that you have a professional logo, despite getting a custom logo for free.

The price range for a logo varies greatly. It depends on many factors, such as what type of service you use, how long it takes, and the number of years of experience of the designer, to name a few.


If you want to hire a person to create a logo for your brand or business, you can choose between a professional design studio or a freelance designer. You can also go through a crowdsourcing website. In addition, there are 100 free ways to get a logo, such as finding a creator willing to make a free logo to gain experience or using a free trial of an online free logo generator.


If you hire a designer, the price can start at as low as $20 or go higher than $100. It depends on whether you are hiring a solo artist or a design agency. If your logo creator decides that your logo will take up a lot of their time, they can increase the price. The more experienced a designer is, the higher they charge for a logo. If you want your company name, icon, brand tagline, or business symbols included in your new logo, communicate clearly with your designer.


You can also buy a subscription to create a logo using an online logo creator tool. You can go through a bunch of options to find one that fits your price range. Make sure to go through the list of features that the logo generator has so you know you're getting your money's worth.

It can take anywhere from a few hours to a few days to create logos. If you're using an online logo generator, then it can even take a couple of minutes. Otherwise, your hired logo creator will tell you how long it will take them to create your design.


The more specifications you ask for, the more time it will take the designer to perfect it. You should try to allow a flexible time and free up your schedule. Good things cannot be rushed. If you are working on a larger scale, then it can even take up to a month for the designer to complete the project. Not to mention, you may not like the first few drafts, and the design may need revisions. It’s important to keep an open mind always.

A custom logo can make or break your brand identity. It doesn't matter if it's a free logo or a professional logo, or maybe even both. What matters is how well it represents your business on your social media and other publications.


Logos are a way to show your customers what your business does for them. It's a way to be remembered. Logo design is an art, which is why a logo creator is so important. When they make a logo, it's important that they capture your brand identity in the logos. If you're the one creating your own logos, you should carefully contemplate before you start using an online logo generator to create logo designs.


A logo also represents what a brand or business values most. The color, icon, or fonts used in logos can have different effects on the human brain. For example, popular food chains use the color yellow in their logos. Studies show that the color yellow may activate hunger, which makes it wise for food businesses to use it in representing the brand. The point is, creating a logo is not an easy feat. Finding the right logo generator can definitely help.

Wordmarks

It is a type of logo that only includes the brand name and doesn't have any other icon in it. It is made up completely of text for easier identification.


Letterforms

These logos only include a single letter. Typically, it's the first letter of a brand name. They are simple and memorable.


Monogram Logos

A monogram is made up of more than one letter. It represents the initials of a business name. They are made creatively to represent the entire brand name.


Pictorial Marks

These logos have a single picture that represents their business. It's usually a single object that is associated with them.


Abstract

Abstract logos are open for interpretation and express different feelings for everyone. They can be made up of illustrations, lines, or designs a brand wishes.


Mascots

Mascots are animated characters that represent a business. They are similar to a cartoon and are appealing to younger generations.


Combination

Combination logos can include more than one logotype. It can be made up of a mascot combined with letters or initials.


Emblems

Emblems are like badges. They are symbols made up of letters or mascots inside an icon to give a traditional look.

Before starting a logo design, you need to consider the basic principles of your firm. What do you want your logo to show? Try to make a mind map and brainstorm a few rough ideas.


Once you have a concept, you need to think of which type of logo you're aiming for. There are many different types. Try to research all of them and figure out their applications. Then, use the logotype that resonates most with your brand.


You should also check out your competitors' logos so you know what you should do to stand out. Always strive to be different from the rest and be memorable on your own. Whether it is by using colors or hidden meanings, try to interact with your audience. Therefore, it's important to know what your target audience likes and responds to.

To become a good designer, you need lots of practice. Practice makes perfect. Try to design logos on your own and ask for feedback from experienced artists in the same industry. You should respond well to criticism and remember there's always room for improvement. Even if you have lots of experience and successful work projects, you can continuously improve.


You can also use your spare time to study the logos of famous and established brands that are known or recognized just from their symbol. Most of the time, well-known brands have the simplest of logos. They use the most ordinary design to create an extraordinary impact on the minds of consumers. Try to take a leaf out of their book.

A design brief, also known as a creative brief, is a project management document that identifies the scope, scale, and key aspects of your upcoming design project. The design brief is the initial step in the design process. A well-written brief will help clarify goals, eliminate misunderstandings, establish standards, and serve as a reference point for both the client and the firm. In addition, it allows prospective clients to make sense of a proposed solution and comprehend how it will be implemented. Design briefs can have a variety of structures.


An ideal design brief should include the objectives and goals of the new design. You should also clearly write the budget and schedule you want to work with. It's better to discuss the designer's fee at this stage. You should let your hired designer know your target audience so they know how sophisticated or fun they should design the logo to be. You should also lay out the scope of the project. Finally, you need to let the designer know how widely this logo will be used. Will it be posted across social media or used for publicity materials?


If you're a designer, it's important to let your employer know which materials are available and which are still required so they can be arranged. You should also discuss additional costs of materials if any. It's crucial to know beforehand what the overall style or look of your logo should be like. It wouldn't be a terrible idea if the employer showed some samples of what they want their logo to look like or even design a logo on your own.


Perhaps the most critical thing in the design brief would be to clearly discuss and state no-nos, something the employer definitely doesn't want in their logo, and it will not be tolerated.

An Introduction: Logo Makers

Do you want your brand identity to be remembered? A logo maker is a perfect tool to capture your company's essence using an eye-catching emblem. However, you may be wondering how someone like yourself, who has no knowledge of graphic design, will create a logo that is memorable. Or maybe you have graphic design knowledge but don't know how to start and make your logo. Well, you've come to the right place.

Best for Beginners and Small-Business Owners

A logo maker tool is perfect for someone wanting to start a logo business. As a beginner, you should always search for a logo maker that is enabled with AI so that it does the work for you. However, you will need to brainstorm first.

Even as a beginner, you need to think of some basics you want to see in your logo. For example, do you want it to be a word, a picture, or a symbol? Which colors are you gravitating toward? Once you nail down the minimum requirements, enter them into your preferred logo maker. Then sit back, relax, and watch as it does the work for you.

Best for Professional Designers

If you want to get your hands dirty and do all the hard work yourself, you need to look for a logo maker with features that support your requirements. A highly customizable logo maker is preferred, with a sleek user interface that makes revising and editing graphics a simple task. You don't want to be left with your head in your hands.

A logo maker for hardened veterans of design will probably confuse someone creating a logo for the first time. It should have options and tools so that every inch and corner of the logo has a personalized touch.

What is a Logo Maker?

A logo maker is a software or application that creates a logo design representing your establishment. It utilizes user inputs of color, font, and different preferences to generate a unique logo that appeases consumers and brand owners. It then allows download options such as vector file formats and high-resolution downloads so you can use your logo to enrich the customer experience.

Types of Logo Makers

AI-Powered Logo Maker

Best for beginners, an AI-powered logo maker is typically a logo generator that produces generic logos to your liking. The results depend on a few parameters set by the user. For example, the designer might choose the color combinations and style based on the brand.

However, these logos will not be highly unique, and customization options are usually low. They belong to a set list of templates available in the logo maker database, so they are often generic.

Customizable Logo Maker

A customizable logo maker is ideal for professionals such as freelance graphic designers. They are notoriously known for being tough to crack. It requires pre-existing knowledge of how certain tools and features work. Creativity and marketing experience is needed to achieve the "professionally designed" look.

These applications allow an artist's touch to bring originality to your brand identity. However, even the most demanding user interfaces don't stand a chance in front of a persevering student who wants to enter the logo business. Several websites offer extensive tutorials that make logo design more accessible to beginners. It all depends on where you look.

Hybrid Logo Maker

The best of both worlds—a hybrid logo maker uses AI but still allows the user to make changes in the final logo. Once it produces a logo based on the information you entered, it still allows you to customize the result according to your needs. You can resize and play around with the elements in the software database until you get what you like.

However, you need to remember that many hybrid logo generators require a subscription fee if you want to make changes or choose better templates.

How does a Logo Maker work?

A logo maker tool has thousands of different templates stored in its database. It gives users a choice between the predesigned templates or completely blank ones. Once a user chooses a template, it proceeds to the next step.

If it's an AI-powered application, it will ask you a set of questions to get an idea of where to begin. These questions entail specifics like your brand color combinations, logotype, fonts, icons, and styles that you prefer for your brand. Then, you just wait a few seconds, so the AI pops out a logo based on your requirements. Some applications will let you play around with the generated logo, but most of them will direct you to the export option so you can download your logo.

If you took the manual route, after choosing a template, you'd be provided with a bunch of options, such as icons, symbols, and text boxes, to start creating your design. You can pick and choose as your heart desires. Mix and match all you want until you are satisfied with your logo design. You can customize your logo with different fonts and colors, including symbols from the database, so you can have a unique logo that will stand out on your social media or your business cards.

What are the core features of a logo maker?

Templates

To create a suitable logo design, you will need logo templates. It's important for a logo maker tool to have a wide range of templates to choose from so you can have a unique logo instead of one which doesn't have individuality. You don't want your logo to look similar to someone else's just because you used the same logo maker.

Free Trial

Arguably the most important feature would be a free trial before paying a subscription fee. Anyone will want a free logo design to check if a logo maker meets their expectations. If you don't like the free logo, you can move on to different software.

Elements

Elements can include icons or different emojis and stickers to add a fun pop of color to your logo. To develop logos that appeal to a wider audience, you can add elements that can spice up the game.

Drag-and-Drop Tool

A user-friendly logo maker tool should include a drag-and-drop feature for ease of use. This way, you can create your own logo without any hassle, regardless if you're a beginner or a professional. You can drag fonts, icons, colors, image files, etc.

Text Modification

You need text to make your own logo professional-looking. That's why it's important to have high customizability when it comes to text colors, fonts, and placement options. It's also important to have a vector file format so that you can download high-resolution logos without any worry of it pixelating.

What features should I consider when comparing one logo maker to another?

When creating a business logo or a company logo, you might need to compare one logo creator tool to another. So, what should be the deciding factor when it comes to an online logo maker?

As a business owner, you may want a free logo design to go on your business cards. A card maker can help you in that regard. To find a fast and free logo generator, you can search for a free online logo maker that has a few features to get the perfect custom logo. These features can include icons, and high-resolution files download options, different file formats import, logo ideas, logo styles, and premade logo designs.

User Guides

Online vs. Offline Logo Maker

An online logo maker requires an internet connection to work. It is accessed through a browser and can be found using a search engine. Online apps usually have thousands of logo templates to choose from. They use the internet to generate logos, sometimes using artificial intelligence. The process is done by studying thousands of logos and making a unique one. They also have different fonts and icons to choose from. You can also select a premade design template and edit it to create your brand logo.

Some online tools create logos automatically with minimal human interference. It is done using AI-powered generators that ask for your brand name, colors, symbols, or any other information you want on your logo. Then, it uses an intelligent algorithm to create your unique logo. Of course, the customizability of an AI logo depends on your service. Some may allow you to make changes to the generated logo, but others may give you no option but to download the logo files.

An offline service requires you to download the software first before you can start working. Downloadable files are available on its website and can be paid for or made available via a trial-based subscription. An offline logo creation tool often provides a completely transparent or blank background for you to start working from scratch. It does offer fonts, but element or icon files are to be imported from different sources or created by the user on the spot. In addition, there are tons of other tools to make your logo. For example, there are paint brushes of different thicknesses and opaqueness or even different textures. There are blurring, cropping, and other action tools available as well.

Some offline applications may even allow you to work on different layers. For example, the first layer can be the background. The second layer is the text. The third is the mascot, and so on. This way, changes can be made to one layer at a time without affecting the other layers. The best thing about offline logo makers is that you can work on the go or in remote places because you are not bound by an active internet connection.

An online logo generator or creator is best suited for someone on a time crunch or a beginner with little to no design expertise. It is even suitable for small business owners who like to take matters into their own hands. You may or may not have the resources to employ a professional, and thus you decide to make a logo on your own. These services offer tutorials on how to use them, so it doesn't take too much time or work to design a good-looking logo.

Their offline counterpart, however, is better for a professional logo creator. If you're someone who's been in the design industry for a long time and has been paid to create a logo, this is the option for you. These may be a little complex, but you can watch a few videos to get a grip of it. It allows flexibility in making changes or creating uniqueness and individuality in a logo.

A paid service offers an extensive list of features and tools in exchange for your money. Your loyalty to their service results in them awarding you with great accessibility. Logos created with a paid service are almost always unique. They're also legally protected by copyright laws. You will be the single owner of your logo. Since it's a paid service, they usually have a great response time to customer complaints and promptly assist you if you encounter problems.

They also give a trial option before you purchase to decide if their service is worth it. You may need to enter your payment information, such as credit card details, before accessing the free trial. The free trial is for a limited number of days, such as one month.

A free service can be completely free or a branch of a paid service. A completely free tool will have templates and other features that you can use. However, others offer free tools and paid tools. For example, you can access the first few templates for free, but if you want to use the premium templates, you'll have to pay for them.

There is often a lack of uniqueness because the free options are much less than the paid ones. If someone used the same service as you, chances are that your logo ends up looking eerily similar to theirs. It is a smart trick used by these services to convince you to pay for the premium version. There's no easy way to get a logo for free.

You may be wondering if you should select the free or paid services, then you need to do some research. Look into different services that offer a wide range of templates and customizable options so that you can edit your symbol to look different from others as much as possible. If you're still unsure, then find a paid option that offers a free trial or one that fits your budget. You can rest assured that your logo can stand out without compromising on the quality or burdening your wallet.

A wordmark logo consists of a single word, usually the company's name. They are also called logotypes. It is simple and effective. If you use the right font and style, it can even be memorable. Some brands make a wordmark logo so that if you look at it from a different angle, you can spot a picture or spell out a different word. It keeps your target audience captivated and your brand trending.

Typography is also an essential aspect of wordmark logos. The font should represent your establishment and what it does. For example, if you are in the art business, you can imagine a fun, colorful, and artistic font to be used for your logo. You can send a message with the font and colors you use.

A mascot is a cartoon or an animal that represents your brand and its values. If your target audience is young, then an illustration will help to attract them more. A mascot is a symbolic figure, so it can be anything you want. Commonly, a mascot is a living thing, so to bring more life to your logo. It can help to humanize your brand. Plus, when you make advertisements, you can show the mascot has a life outside the logo. It makes your brand more relatable and increases customer interaction.

A wordmark logo should be used if you're sure your company's name will be enough to make the logo stand out. It's preferable to use if you have a popular, well-known company. A wordmark logo will also work best if you're planning to advertise across different platforms. If you're still new in your respective industry, then it's wise to opt for a mascot. It's a bonus if you're aimed at children, or you are a sports team. Mascots are often associated with sports or are used to attract children and their parents. You can customize the mascot to show different emotions during different times to resonate with current events and use any trending situations.