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2022 Rankings

Lead Generation Software

Last updated on January, 16

Automate the process of attracting your leads with just a simple click. With lead generation software, you can effectively gather information about your target market thereby nurturing your relationship with them. Try one today!

Lead Generation Software illustration

37 services ranked

Our ranking methodology

#

1

HubSpot logo

HubSpot

4.95

3,738

712

4,450 reviews

price starts:

$ 45.00

per month, $540.00 billed annually

Visit Website

price starts:

$ 45.00

per month, $540.00 billed annually

Email Automation

Storage Type

Software

Landing Page Creation

Landing Page Capture

Free Trial

Customer Experiences:

pro

  • Offers a wide range help videos

  • Easy to create blogs

  • Building emails is easy

con

  • Need to add more testing capabilities

  • Doesn't integrate seamlessly with Sales Force

  • Can't filter out countries

pro

Offers a wide range help videos

con

Need to add more testing capabilities

pro

Easy to create blogs

con

Doesn't integrate seamlessly with Sales Force

pro

Building emails is easy

con

Can't filter out countries

#

2

ZoomInfo logo

ZoomInfo

3.8

57

36

93 reviews

Custom

Email Automation

Storage Type

Database

Landing Page Creation

Landing Page Capture

Free Trial

Customer Experiences:

pro

  • Wonderful tool and exquisitely

  • Easy to export contact

  • Quickly find the contact information

con

  • Take much time to find info

  • Less clutter in the updates section

  • Pop ups are hard to close on laptop screens

pro

Wonderful tool and exquisitely

con

Take much time to find info

pro

Easy to export contact

con

Less clutter in the updates section

pro

Quickly find the contact information

con

Pop ups are hard to close on laptop screens

#

3

LeadFuze logo

LeadFuze

3.75

132

88

220 reviews

price starts:

$ 132.30

per month

Visit Website

price starts:

$ 132.30

per month

Email Automation

Storage Type

Software

Landing Page Creation

Landing Page Capture

Free Trial

25 days

Customer Experiences:

pro

  • Creates lead lists automatically

  • Provides a simple lead-search feature

  • Low risk with a high reward

con

  • Unintuitive website navigation

  • No other payment option

  • Hard to import a client list

pro

Creates lead lists automatically

con

Unintuitive website navigation

pro

Provides a simple lead-search feature

con

No other payment option

pro

Low risk with a high reward

con

Hard to import a client list

#

4

UpLead logo

UpLead

3.75

69

45

114 reviews

price starts:

$ 74.00

per month, $890.00 billed annually

Visit Website

price starts:

$ 74.00

per month, $890.00 billed annually

Email Automation

Storage Type

Database

Landing Page Creation

Landing Page Capture

Free Trial

7 days

#

5

ConvergeHub logo

ConvergeHub

3.67

14

9

23 reviews

Free

Email Automation

Storage Type

Cloud-Based

Landing Page Creation

Landing Page Capture

Free Trial

#

6

Driftrock logo

Driftrock

3.66

20 reviews

Custom

Email Automation

Storage Type

Software

Landing Page Creation

Landing Page Capture

Free Trial

#

7

Marketo logo

Marketo

3.64

601

438

1,039 reviews

Custom

Email Automation

Storage Type

Cloud-Based

Landing Page Creation

Landing Page Capture

Free Trial

Customer Experiences:

pro

  • Collect a broad range of data

  • Add more levels of tracking

  • Robust for program management tool

con

  • Requires a bit of manpower to use it

  • Campaign calendar layout is not intuitive

  • UI is slow and clunky

pro

Collect a broad range of data

con

Requires a bit of manpower to use it

pro

Add more levels of tracking

con

Campaign calendar layout is not intuitive

pro

Robust for program management tool

con

UI is slow and clunky

#

8

ConvertFlow logo

ConvertFlow

3.63

55 reviews

price starts:

$ 41.00

per month, $490.00 billed annually

Visit Website

price starts:

$ 41.00

per month, $490.00 billed annually

Email Automation

Storage Type

Software

Landing Page Creation

Landing Page Capture

Free Trial

14 days

You’re seeing 8 of 37 Lead Generation Software

Frequently Asked Questions on Lead Generation Software

What is lead generation software?

Growing and keeping your business is always the challenge of being the prime choice in an ocean of options. Lead generation can be your way of keeping up with the challenge. It is the marketing process of drawing, nurturing, and converting strangers and prospects to be your customers.

Why do you need lead generation software?

Gives You Quality Leads

Not all leads are qualified leads. You don’t want to waste your resources and time contacting just anybody and just end up rejected. Using lead generation software enables you to get quality leads that convert to sales.

Saves Time

Finding leads is time-consuming. It requires a lot of research and most likely doesn’t result in buying. Lead generation software frees up your substantial time while retaining the same income opportunities.

Makes Your Sales Cycle Shorter

Because the sales team is alerted to new leads in real time, reps and managers can contact leads promptly and with the right information to close sales more quickly.

Gives You More Accurate Data

There is less room for data entry errors because lead data collected from online forms automatically syncs with a CRM system, rather than being collected from various mediums and manually entered by an employee.

Improves Efficiency

The core benefit of automation is to reduce or eliminate manual tasks, thus saving employees many hours evaluating leads and performing data entry.

Increases Your Sales and Revenues

When you invest in lead generation software, it can give you a fantastic return on investment. The leads generated from the software are more likely to be converted to sales. Aside from the leads, the software can help you understand your market, spot opportunities, and get valuable insights to improve your business.

What are the core features of lead generation software?

Lead generation software helps you to identify your prospective customers. Whether you are from real estate business, insurance, multi-level marketing (MLM), sales, or other industries, here are the core features to look into when getting a lead generation software:

Contact Database

You can have a single database for viewing and managing your interactions with your contacts. It saves you time and energy from opening and managing one database to another.

Web Form Creation and Landing Pages

What makes a top lead generation software? Its web forms are embedded on landing pages to capture leads. With this feature, you can create custom forms and landing pages. Also, you can integrate existing forms to deploy on websites to collect leads. Some systems also support the creation of promotions, such as surveys and contests, as an additional method for generating leads.

Customer Relationship Management (CRM) integration

When you have CRM software, the lead data is automatically recorded and stored in the CRM database. You can use these leads to a variety of marketing campaigns based on leads’ interests and behavior. It helps you to keep a smooth operation.

Social Media Integration

We know that social media is a huge data source to generate leads. Instead of doing a separate lead generation on these platforms, automated lead generation software can integrate social media and collect from LinkedIn, Facebook, Twitter, and other social media. The software can deliver greater insights and increase the number and quality of opportunities for your sales team.

Lead Segmentation

You can categorize your leads by their demographics (e.g., job title and company size), referral source (e.g., organic search and paid advertising), and behavior (e.g., type of content downloaded and website path). By this, leads can be assigned to the appropriate sales team member for evaluation and lead scoring.

Lead Assignment

As you filter the leads, the lead assignment feature routes lead to the right salesperson, and it alerts the sales team on every lead capture.

Lead Nurturing

It gathers data to identify new prospective leads and helps you how to nurture them early. The software quickly identifies which marketing strategies are most effectively responded to by individual leads, so these leads receive a customized experience. This saves time for your team, which allows them to focus on the fully developed leads and other aspects of your marketing plans.

Lead Verification/Validation

Quality leads are essential to you. To avoid bad leads, having this feature helps you verify the leads generated and give you the valid ones to be handled by your sales team.

Lead Scoring

Lead scoring is your way to qualify potential clients quantitatively. By using this, you set criteria, and leads are assigned a numerical value (or score) to determine where they fall on the scale from “interested” to “ready for a sale”.

Analytics

Built-in analytics help you understand your leads from the generated information. You can make actions through the insights received and capture opportunities to create more sales and expand your market.

Lead Data Collection

This lead generation tool helps you collect data on your prospects. You can identify visitors’ details like company name, email addresses, and more.

Email Lookup and Follow-Up

It helps to automate the process of finding someone’s email address. After sending an email, follow up matters. This tool will help you to keep track of your outreach efforts.

Form & Email Collection

It collects emails on your site to build your email list, either for future drip campaigns or to simply create a more extensive list for content promotion.

Email Marketing

As a way to take it further, this tool will allow you actually to create email marketing campaigns and automated email drip campaigns. Through email marketing, you can continue to educate subscribers and eventually turn them into potential sales.

Process Automation

Process automation helps you save time by automatically completing routine actions. You can use it to directly find leads by notifying you of new postings on a specific directory, or they can simply help you save time by automating mundane tasks.

Live Chat

Live chat tools allow your team the opportunity to grab the attention of your site’s visitors using a chat bubble that is visible on any pages that you set. The tools allow potential customers to quickly get in touch and answer any questions they may have about your product.

Contests

Hosting a contest can be a great opportunity to create brand awareness and get people to sign up for your email list. From there, you can continue to market to them through email drip campaigns.

Customer Research/Survey

Survey and customer research tools can let you gain useful information on your target audience, such as what websites they visit, if they found your website useful, how much they’re willing to spend, etc. You can use the information to improve your website and sales process to serve potential customers better.

Calendar Scheduling

Calendar tools are useful in lead generation to schedule meetings without going through a lot of back and forth between prospects to find a time that works. By allowing potential prospects to schedule the time on your calendar, you can make it much easier to set up sales calls or demo requests.

Task Management

Lead generation software can help you to stick to your calendar by sending you reminders of your marketing schedule and even sending out materials on your behalf at regularly scheduled intervals.

What are the types of lead generation software?

As you explore and answer your “What is the best lead generation software?” for your business, there are several types you can choose from.

Inbound Lead Generation Software

This tool helps you bring more leads to your website and other channels. It leads potential customers to find your company and turn that early awareness into brand preference, into leads and revenue. This tactic includes Content Creation, Search Engine Optimization (SEO), Website, Blogs, and Social Media.

Outbound Lead Generation Tools

Outbound channels are used to introduce your message and content to your prospects, typically through rented attention, rather than making your content and messages available on your properties. Emails, calls, and other outbound channels help you identify leads and send messages.

On-Page Lead Generation Software

These are the tools that you can use to generate leads from visitors who are currently on your website. They are captured-leads that you can nurture and convert them into genuine leads and sales.

Email Lead Generation Software

Email remains to be one of the most effective marketing channels. It has the right intimacy and helps you nurture leads along the customer journey. Email Lead Generation Software, free or not, enables you to collect more emails and send automated messages to your leads that will help them in the buying process.

Search Marketing Tools

You can take advantage of organic and paid search, which are the two most important channels in terms of bringing new visitors to your website. You can choose these tools to give you the edge you need, especially if you want local lead generation software.

Marketing Management Tools

These tools bring all of your channels together and unify your marketing strategies. It gives you one platform to generate and manage your leads. It integrates your CRM to optimize and measure the results of your digital marketing efforts.

Complete Marketing Automation

If you want hassle-free software, these tools are for you. They integrate multiple platforms, such as your email marketing provider, landing page builder, popup builder, and be surprised with more. This type of software usually includes lead management and scoring features.

B2B Lead Generation Software

If you are looking for sales, lead generation software because generating leads is a challenge for you and your team, B2B lead generation software can be your solution. They have a ready list of leads that you can take advantage of. You can tailor the leads based on your target market.

Who needs lead generation software?

Agencies

Lead generation becomes a business to some. They specialize in getting names and contact information and sell them to companies who need them.

Businesses

Lead generation has become popular with businesses. Those who use lead generation services benefit from it because it enables a business to determine pricing on a per-lead basis. It also allows them to choose the product or service they wish to offer and select the geographic area in which the business is interested. Lead generation makes them engage in targeted demographics.

Marketers

Being in charge of growing audience and sales, marketers use lead generation to boost the bottom line and achieve their goals.

Real Estate

Selling a property is a challenge. Best real estate lead generation software can make this challenge easier to get the leads needed. It also matches the search of a potential real estate investor for lead generation.

Organizations

Lead generation helps organizations to increase the reach and support of the greater community. NGOs, for example, use lead generation to widen networks, build partnerships, and increase numbers of donors.

What are the steps in generating leads?

Step 1: Introduce your company.

Lead generation starts with customers discovering your business through your marketing efforts such as advertisements, blogs, social media, and websites. You introduce your company and what you offer.

Step 2: Connect with potential customers.

Informing is where you nurture the lead. Through communications like email, you educate and build trust by consistently connecting with potential customers. You show your expertise and make them appreciate the value of your product or service.

Step 3: Do a sampling.

By providing a valuable sample, you magnetize the leads in the process. They get to experience the product/service and this elevates the relationship between you and the contact.

Step 4: Keep a good relationship with the customers.

If the nurturing is successful, the leads become customers. Their intent becomes sales. But the work continues by keeping a good relationship with the buyers to make loyal to you and be your source of other leads too.

What is a lead?

A lead is any person or organization who expresses interest in a company's product or service. Leads are potential customers who give their contact information and allow salespeople to send them emails, newsletters, and other marketing initiatives.

What are the types of leads?

Marketing Qualified Lead (MQL)

Marketing qualified leads are contacts who have been deemed more likely to become a customer. They have engaged with your marketing team's efforts but are not yet ready to buy. A contact who fills out a landing page form for an offer is an example of MQL.

Sales Qualified Lead (SQL)

Sales qualified leads are contacts who've taken actions that expressly indicate their interest in becoming a paying customer. They have specific questions and are ready for a one-on-one conversation with your sales team. An example of an SQL is a contact who fills out a form to ask a question about your product or service.

Product Qualified Lead (PQL)

Product qualified leads are contacts who have experienced meaningful value using your product through a free trial and taken actions that indicate interest in becoming a paying customer. After a product trial or a free or limited version of their product with options to upgrade, your sales team comes in. An example of a PQL is a customer who uses your free version but engages or asks about features that are only available upon payment.

Service Qualified Lead

Service qualified leads are contacts or customers who have expressed to your service team that they're interested in becoming a paying customer. An example of a service qualified lead is a customer who tells their customer service representative that they'd like to upgrade their product subscription; at this time, the customer service representative would up-level this customer to the appropriate sales team or representative.

What is lead generation in digital marketing?

Lead generation in digital marketing is a way of attracting potential customers through channels such as the web search, social media, emailing, and app. The digital world provides an excellent platform for lead generation because it can reach millions of users. Furthermore, the most effective lead generations in digital marketing are Email marketing, content marketing, social media marketing, landing page and website optimization, and SEO.

Is lead generation a decent job?

Yes. Many business owners seek the help of a lead generation specialist to do the work for them. Your work as a lead gen specialist is researching and qualifying leads to make sure they’re the right audience for the business. Once you master lead generation skills, you can offer your services to anyone at a cost.

How to have an effective lead generation?

The very purpose of lead generation is to gain commitment to a course of action. Lead generation is a gradual process, and sometimes you lose leads along the way, but there are systems that work. So what should be the features of your lead generation?

Step 1: Make something of value to give away

This is often called a lead magnet. Something that your target audience will appreciate and be willing to trade their email address for. Most of the time, this is a free trial of a product or service.

Step 2: Hook relevant leads

You will need a source of leads to bring traffic. You could use social media, paid traffic, search engine traffic, or traffic from links posted on 3rd party websites. Each of these has its pros and cons.

Step 3: Build trust

The biggest challenge in converting leads to sales is trust. Deliver value-added content to nurture trust. Send email content to your list to educate them, keep them engaged, and ultimately help them when they become your customer.

Step 4: Convert Sales

When market qualified leads are ready, make a special offer. Convert these leads to sales.

Step 5: Retain your customers

Your relationship with customers does not end after the purchase. Take care of people, respond to their after-sales concerns, and retain them. You will earn a great reputation and ultimately ultra-valuable positive word of mouth advertising.

How can we increase lead generation?

Not all efforts are effective in lead generation. They are challenging especially for some industries like insurance, even though they use lead generation software. So, what should be done to increase lead generation? Here are things you can do:

Step 1:

Start with your home. Develop your landing page call to actions (CTA) through design, copy, and targeting best practices. Improve your landing pages by keeping things clean, simple, and compelling with your headlines, forms, and imagery.

Step 2:

Use lead magnets and design your offers by making sure there is one for each phase of the buying cycle.

Step 3:

Optimize your digital channels, such as the website and social media accounts.

Step 4:

Post more engaging content that gives value to your audience.

Step 5:

Nurture your leads by sending them emails that are informative and spurs action.

Step 6:

Monitor efforts and improve based on the results generated.

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