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Best Landing Page Builders in December 2022

Achieve high conversion rates with attractive, ready-made templates designed to turn your website into a profitable business. Simply use a landing page builder to create and publish landing pages to get more leads.

55 Listed services

8,396Analyzed reviews

840Suspicious reviews

Service

Price

Websites

Landing Pages

Domains

SEO Tools

24/7 Support

1

$19.00

per month, $228.00 billed annually

25

Unlimited

-

Visit site

2

Brizy Cloud logo
Truely score heart icon

5.0/5

29 reviews

Visit site
$49.00

billed annually

Unlimited

Unlimited

Unlimited

Visit site

3

ConvertKit logo
Truely score heart icon

5.0/5

20 reviews

Visit site
$9.00

per month, $108.00 billed annually

Unlimited

Unlimited

Unlimited

Visit site

4

SharpSpring logo
Truely score heart icon

5.0/5

93 reviews

Visit site
$399.00

per month

Unlimited

Unlimited

Unlimited

Visit site

5

sugarcrm logo
Truely score heart icon

5.0/5

52 reviews

Visit site
$52.00

per month

Unlimited

Unlimited

Unlimited

Visit site

6

MailerLite logo
Truely score heart icon

5.0/5

345 reviews

Visit site
$10.00

per month

Unlimited

Unlimited

Unlimited

Visit site

7

EngageBay logo
Truely score heart icon

5.0/5

116 reviews

Visit site
$14.99

per month

Unlimited

Unlimited

Unlimited

Visit site

8

$9.00

per month, $108.00 billed annually

Unlimited

Unlimited

Unlimited

Visit site

9

Sendinblue logo
Truely score heart icon

4.9/5

101 reviews

Visit site
$25.00

per month

Unlimited

Unlimited

Unlimited

Visit site

10

Elementor logo
Truely score heart icon

4.9/5

200 reviews

Visit site
$49.00

billed annually

Limited

Unlimited

Limited

Visit site

Best Products

#1

Thrive Architect

Thrive Architect

Best Overall

23 Reviews analysed

22 Positive

1 Negative

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Key facts

  • Websites

    25

  • Landing Pages

    Unlimited

  • Domains

    -

  • 24/7 Support

Pros

  • Learning curve is gentle

  • Really fun

  • Make appointments easily

  • Keeps me up to date

  • Improves productivity

See all

Thrive Architect is a great tool that offers many features and benefits. However, it is missing some common features that are offered by other services. Thrive Architect is a great tool that offers many features and benefits. Some of its unique features include 100% satisfaction guarantee, unlimited visitors, real-time statistics, live chat support, built-in collaboration, built-in editor, photo editing, responsive editing, conversion analytics, SMS marketing, free account, time optimization, SEO tools, newsletters, page history, sign up forms, visual page editor, podcast, money-back guarantee, theme builder, code editor, knowledge base, lead notifications, 24/7 support and webinar. One-click duplication, web forms and chatbox functionality are also rare features that are not commonly found in other services. Other than these, Thrive Architect also provides custom Javascript and photo library which makes it even more powerful. However, Thrive Architect is missing some common features that are offered by other services. These include email support and GDPR compliance. Although these features are not essential, they would have been nice to have. Overall, Thrive Architect is a great tool with many unique features.

Key facts

  • Websites

    Unlimited

  • Landing Pages

    Unlimited

  • Domains

    Unlimited

  • 24/7 Support

Pros

  • Professional

  • Great web version

  • Many templates to choose from

  • Really appreciated by its users

  • Very intuitive

See all

Cons

  • Compatibility issues

See all

Brizy Cloud offers a lot of features, some of them are really unique. First of all, let's see what kind of features are not offered by Brizy Cloud, but are common amongst other services: - Add Custom HTML missing - Email Support missing - Thank You Page missing - Blog missing - Segmentation missing - Email Marketing missing - Custom Form Fields missing - A/B Split Testing missing Now let's see what kind of features are very rare to be found in other services. These features are unique: - Unlimited Domains - Unlimited Websites - 100% Satisfaction Guarantee - Unlimited Visitors And finally, here are the features that are uncommon for other services: - Photo Editing - Built-In Collaboration - Built-In Editor - Theme Builder - Money-Back Guarantee - Visual Page Editor - Free Account - Free Domain - Unlimited Landing Pages - SSL Encryption - Free Websites - Photo Library

Key facts

  • Websites

    Unlimited

  • Landing Pages

    Unlimited

  • Domains

    Unlimited

  • 24/7 Support

Pros

  • Email templates are great

  • Free version is great

  • Easy to use

  • Nothing to dislike

  • Easy to navigate

See all

ConvertKit has all features that are common in this area: - Custom Domains - Pop-up Forms - Email Marketing - Free Sign Up - Mobile-Responsive Builder - Marketing Automation - GDPR Compliance - Custom Form Fields - A/B Split Testing - Mobile View - Drag-and-Drop Functionality - Text Editor - Blog - Segmentation - Free Templates - Customizable Templates The main upsides of ConvertKit are: first of all, it's quite affordable comparing to its competitors. The second thing is that it offers a free plan which is great for small businesses and startups. And finally, it has a very user-friendly interface which makes it easy to use for people with no technical skills.

Key facts

  • Websites

    Unlimited

  • Landing Pages

    Unlimited

  • Domains

    Unlimited

  • 24/7 Support

Pros

  • Feature is rich

  • Good value for money

  • Email templates are great

  • Easy to use

  • Learning curve is gentle

See all

Cons

  • Customer service is bad

See all

SharpSpring has a lot of features, but some of them are not so good as you might think. SharpSpring offers a wide variety of features, but some of them are not as good as you might think. For example, the email support is missing, and the mobile-responsive builder is also missing. Additionally, the free templates are also missing. However, SharpSpring does offer some uncommon features, such as custom javascript, free websites, auto-fill forms, unlimited users, web forms, webinars, chatbox functionality, lead notifications, 24/7 support, and a free trial period.


In their reviews, users have mentioned that one of the pros of using SharpSpring is that the email templates are great. They also appreciate that the learning curve is gentle and easy to use, making it a good value for money compared to other Landing Page Builders. However, some users have found that the software can be glitchy and difficult to maneuver, which may be frustrating for users who are looking for a more user-friendly experience.

Key facts

  • Websites

    Unlimited

  • Landing Pages

    Unlimited

  • Domains

    Unlimited

  • 24/7 Support

Pros

  • Email templates are great

  • Customer service is great

  • Good value for money

  • Great support

  • Has everything you need

See all

Cons

  • Customer service is bad

  • Not user friendly

  • Annoying ads

See all

sugarcrm has all features that are common in this area. First of all, it is really easy to use. You don't need any coding skills or special knowledge to work with it. It has a drag-and-drop functionality and a wide range of templates which can be easily customized. You can also add custom HTML if you need to. Second, it is very affordable. It has a free trial period and a number of pricing plans to choose from. You can also get a discount if you pay for a year in advance. And last but not least, it is reliable and provides good customer support. You can contact them via phone or email if you have any questions or problems.

Key facts

  • Websites

    Unlimited

  • Landing Pages

    Unlimited

  • Domains

    Unlimited

  • SEO Tools

  • 24/7 Support

Pros

  • Email templates are great

  • Customer service is great

  • Easy to use

  • Free version is great

  • Good value for money

See all

Cons

  • Customer service is bad

  • Disappointing free version

  • Bad desktop version

  • Mobile app is bad

See all

MailerLite has many features that are rare to be found in other services. To start with, MailerLite allows you to have an unlimited number of domains and websites. This is a great feature for those who want to create multiple landing pages for their business or for different products and services. Additionally, MailerLite provides SSL encryption for your website, which is important for security and privacy. The Knowledge Base is another great feature that can be very helpful when you need to find answers to questions or troubleshoot problems. Lastly, the free trial period is a great way to try out the service before committing to a paid plan. MailerLite also has some features that are uncommon for other services. For example, the Code Editor can be very useful for customizing your landing pages. Additionally, the 24/7 support is a great resource if you need help with anything. The Lead Notifications feature can also be very helpful in keeping track of new leads. And the Unlimited Landing Pages and Pop-ups can be a great way to increase conversion rates.


In their reviews, users have mentioned that MailerLite has great email templates, good value for money, great customer service, and is easy to use. They also say that the free version is great for small businesses.

Key facts

  • Websites

    Unlimited

  • Landing Pages

    Unlimited

  • Domains

    Unlimited

  • SEO Tools

  • 24/7 Support

Pros

  • Email templates are great

  • Has everything you need

  • Feature is rich

  • Nothing to dislike

  • Great for small business

See all

Cons

  • Mobile app is bad

  • Disappointing features

  • Bad user experience

See all

In their reviews, users have mentioned that a great strength of EngageBay is the wide range of email templates that it offers. This allows businesses to save time by not having to design their own templates from scratch, and it also provides more options for businesses to choose from in terms of style and branding. Another strength that reviewers have noted is that the free version of EngageBay is very comprehensive and includes most of the features that businesses would need, making it a great option for small businesses on a tight budget. In terms of weaknesses, there were hardly any mentioned in the reviews, with some users mentioning that they had difficulty understanding how to use some of the features (but this was not a major concern). Overall, reviewers had mostly positive things to say about EngageBay landing page builder.

Key facts

  • Websites

    Unlimited

  • Landing Pages

    Unlimited

  • Domains

    Unlimited

  • 24/7 Support

Pros

  • Email templates are great

  • Easy to use

  • Good value for money

  • Lots of long time users

  • Learning curve is gentle

See all

Cons

  • Learning curve steep

  • Refund issues

  • Slow performance

  • Account is locked

See all

ActiveCampaign is a landing page builder that helps you create and publish landing pages to get more leads. It offers a number of features that are not offered by other services, such as unlimited conversions, 100% satisfaction guarantee, chatbox functionality, web forms, webinars, auto-fill forms, unlimited users, custom javascript, photo library, knowledge base, free trial period, code editor, lead notifications, visual page editor, sign up forms, page history, newsletters, SEO tools, time optimization, phone support, Facebook ads, podcast, built-in collaboration, live chat support, real-time statistics, SMS marketing, conversion analytics, photo editing. However, it is missing some common features such as free sign up and video tutorials.

Key facts

  • Websites

    Unlimited

  • Landing Pages

    Unlimited

  • Domains

    Unlimited

  • 24/7 Support

Pros

  • Email templates are great

  • Customer service is great

  • Great support

  • Free version is great

  • Great premium version

See all

Cons

  • Account setup is hard

  • Takes forever to get approved

  • Customer support is unresponsive

  • Disappointing free version

See all

Sendinblue has both upsides and downsides when it comes to features. On the one hand, it offers a wide range of features that can be useful for many businesses. On the other hand, it is missing some common features that are offered by other services. As far as upsides go, one of the most notable features offered by Sendinblue is the ability to create and publish landing pages. This can be a great way to increase conversion rates and get more leads. Additionally, Sendinblue offers a wide range of templates that can be used to create attractive and professional-looking websites. Additionally, Sendinblue provides a number of features that are uncommon for other services, such as a photo library, chatbox functionality, code editor, and knowledge base. However, there are also some downsides to using Sendinblue. One of the biggest drawbacks is that it does not offer some common features that are offered by other services, such as custom form fields, custom HTML, and Facebook Ads. Additionally, Sendinblue is missing some common features that are offered by other services, such as custom form fields and custom HTML.

#10

Elementor

200 Reviews analysed

195 Positive

5 Negative

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Key facts

  • Websites

    Limited

  • Landing Pages

    Unlimited

  • Domains

    Limited

  • SEO Tools

  • 24/7 Support

Pros

  • Free version is great

  • Many templates to choose from

  • Appealing design

  • Great web version

  • Professional

See all

Cons

  • Not recommended

  • Update issues

  • Disappointing free version

See all

Elementor is a very popular website builder, offering a wide range of features for both beginners and professionals. However, there are some downsides to using Elementor, which you should be aware of before choosing this platform. Upsides: - offers a wide range of features for both beginners and professionals; - provides an easy-to-use drag-and-drop interface; - has a large selection of ready-made templates; - offers a free plan with limited features. Downsides: - lacks some common features such as mobile view and segmentation; - the free plan is quite limited; - some features are only available on the paid plans.


In their reviews, users have mentioned that one of the pros of Elementor is that the free version is great. Another pro is that the design is appealing. Additionally, users have said that Elementor has a great web version and great support. One user even said Elementor is better than the rest. Lastly, many users find Elementor to be professional and mention that there are many templates to choose from - another pro.

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Frequently Asked Questions

The best Landing Page Builder is Thrive Architect. Thrive Architect has been ranking number 1 for the last 125 days.

First, choose the best landing page builder for your needs. Popular landing page builders include Swipe Pages, Hubspot Landing Pages, and Unbounce Landing Pages. Next, check out pricing tiers and choose the one relevant to your business scale and needs. There are even free trials, so you can create free landing pages to test the features.


After choosing your favorite landing page builder, you can start creating your page. First, select a template or drag and drop landing page elements onto your design. Then, preview the page and publish it once you're satisfied. Landing page builders also have A/B testing and integration with Google Analytics, so you can monitor your page's performance.

You can create landing pages on a mobile device if you're always on the go. Some of the best landing page builders have mobile apps that allow you to easily build, customize, and publish your landing pages. In addition, platforms such as Swipe Pages or Leadpages offer mobile-optimized landing page creation. This builder is ideal for building and monitoring mobile landing pages.

Not all landing page software have the same price ranges. Depending on the features, the costs may vary. While free landing page builders are out there, a paid landing page editor usually offers more features. For example, Swipe Pages price tiers start at $39, while Hubspot's landing page builder starts at $50. These landing page creators' prices, along with many others, are subject to change depending on the scale of your business.

Many platforms offer unlimited landing pages, so you can create as many as you need. Some bundles have a limit. Not everyone needs unlimited landing pages, so consider looking into these offers to save costs.

Creating one can range from a few minutes to longer hours, depending on the number and complexity of your landing pages. There may also be a slight learning curve, but most landing page software is intuitive.


If you plan to use a template and have a fairly simple messaging and design style in mind, you can create and publish a dedicated landing page in just 20 minutes. You can swipe pages upon pages of templates and just edit the details, and then you're done. However, if you want to integrate more features, such as pop-ups or WordPress site elements, the process can take up to a few hours or much longer.

Most landing pages, including WordPress landing pages, can be unpublished if you want to take them down. Popular landing page builders such as Swipe Pages or Unbounce usually have this feature. After doing so, users can no longer find or access that page. Usually, there's also an option to republish that same landing page if you wish to resume that campaign.

A custom domain is a unique name that will identify your web page. The best landing page builders usually offer custom domains so you can personalize them to ensure that your URL is not just a string of random letters, numbers, or symbols. These domains are widely used for email marketing, so your users immediately know what type of page they will be directed to once they click on a link.

It's best to do A/B testing when you have significant traffic. How it works is that you send half your traffic to one page and a half to another. A/B testing will allow you to gather evidence on which design works better before you apply permanent changes to your page.


A/B testing allows you to monitor which landing page designs, pop-ups, and elements result in more clicks. You compare page 'A' and page 'B,' testing to see which one will potentially reduce bounce rates and generate more leads. You can also integrate your landing page builder with Google Analytics to get more insights.

The best landing page builders should allow for easy page publishing. Providers such as Swipe Pages, Hubspot, Unbounce, and many more give you the option to make your site go live in just a click. After designing your landing page from scratch or editing an existing template, you can publish the page within that platform's URL or use your domain.


You can post your landing page wherever you want. For example, if you have a WordPress site, you can publish directly on your site. Some landing page builders also include hosting features, so you can quickly publish through them.

Choosing the best landing page builder depends on your business needs. If you're a small business, you're better off with an affordable landing page provider that still offers quality service. For larger enterprises, you can choose to splurge on premium features. If unsure, you can read reviews of popular landing page builders such as Instapage, Swipe Pages, GetResponse, ClickFunnels, and many more.

Landing pages are standalone pages that have one specific goal. After clicking on an ad, you normally "land" on this type of page. There's a single call-to-action or CTA, with little to no distraction on the page. After conversion, users are usually directed to a Thank You page.


On the other hand, a home page is a single page that is part of a website. A home page's goal is usually to entice your visitors to get to know your brand and explore other parts of your website. Since a website only has one home page, you can't just focus on one call to action. Instead, your objective is to get visitors to navigate your website.

If you want to design a responsive page, you need to use some of the best landing page builders. Coding skills are not a requirement when using such builders. There are templates and layout suggestions so you can optimize your unlimited landing pages even with no technical experience.

Even when using the best landing page builder, an effective landing page should include the following:


• Convincing headlines are the first things visitors notice. It should be simple but still enough to convey the value of what you're offering.



• A call-to-action button is the most integral part of a landing page. Use direct words such as "Buy," "Subscribe," or "Sign Up." Then, once you successfully persuade visitors to convert, all they would need to do is click this button.



• Contact or lead forms are also necessary for landing pages. These forms let you track how many people have seen your offers and continue to track their buying preferences.



• A Thank You page is where your customers are directed after conversion. This page is important because it shows that you value client relationships. It is also a great opportunity to showcase other content related to their previous activity.

Dynamic keyword insertion or dynamic text replacement lets you tailor-fit your landing page's content to visitors' search queries. To set it up, you first need to select the text or words you'd like to make dynamic. After doing so, enter alternative terms that will replace the default text. Finally, set the default text and choose your preferred title or sentence case.

When selecting the best landing page builder, you need to consider the conversion data the platform can provide. To compute your page's conversion rate, divide the number of conversions generated by the number of users who visited your page. Even with exceptional email marketing techniques, average landing page conversion rates are below five percent. However, observing this data can give you insight into improving your page.

Is speed important for a landing page? Loading speed is crucial for a landing page because if your landing page loads fast, this will prevent visitors from bouncing to a different website. Slow landing pages can be attributed to large-size content, broken connections, or too many interactive elements. Whether on a desktop or mobile device, ensure that the elements on your page design are not too 'heavy.' If your landing page loads fast, you will likely convince visitors to convert.

Some of the most common landing page types include:


• A lead capture landing page aims to gather contact information and other detail about your visitor. This information is used to nurture leads and maintain a good client relationship to entice users to convert again someday.



• You can use a sales landing page to promote and sell your product. Provide relevant information and set up an easy-to-use order form so your customers can purchase your product immediately.



• After a user does your desired action, it's good practice to direct them to a Thank You page. You can show gratitude and provide them with other relevant information on your site.



• A 404 landing page is usually shown to inform visitors that the page is unavailable or cannot be accessed.

While it is not required, it is considered good practice to have separate standalone pages for campaigns running in different locations. In addition, different landing pages for different geographies is a recommended marketing technique, known as 'glocalization,’ because it's common for brands to adjust their marketing techniques based on their target country. As a result, what works for one country may not work as well with another, affecting your conversion rates.

Lead capture forms may only require user names and email addresses. However, the data you want to capture also depends on your product or service. For example, suppose you have a high-value offer or are giving away free downloadables. In that case, you can also require more details, especially if you want to nurture those leads and target a specific demographic. Typically, contact forms have an average of 3-6 fields.

Different types of content offers are available to convert visitors. Examples of these include:


● Free ebooks are a great way to introduce your audience to a specific topic related to your business. You can 'gate' these ebooks with a lead capture form, so they have to enter their contact information before getting the free resource.


● Email newsletters allow you to nurture leads and stay in contact with visitors. Users can stay updated on a certain topic of interest if you have a blog. A landing page enticing visitors to subscribe to your email newsletter is a good way to keep them informed.


● When planning an event, you can utilize a landing page to collect information about your attendees. This data can help you optimize your event to convert attendees into leads.


● Free skill-based certifications entice many audiences. If you offer an online course, you can set up a landing page to get more people to sign up for it.

A landing page is not an adequate substitute for a website. Websites and landing pages serve different purposes and audiences. Landing pages are used for achieving short-term marketing goals, such as getting users to pre-order an item or sign up for an account. Meanwhile, a website showcases your brand and business. For a website, it's more appropriate if you use a website builder instead of a landing page builder.

High-converting landing pages are relevant, trustworthy, and easy to navigate. Relevance is usually determined by the keywords on your content, making it easy for target users to search for your page. Next, a trustworthy landing page is transparent and offers goods or services as advertised. Lastly, a simple interface that anyone can use is important because it encourages visitors to stay and spend time on your website.

Yes, your landing page data is available on Google Analytics. You can find your landing page on Google Analytics by going to Behaviour on your dashboard, then clicking on Site Content and selecting Landing Pages. Reports related to statistics on your page visitors and conversion data are available. You can also filter each page to show first-time visitors, bounce rates, click rates, and more.

An introduction: Landing Page Builders

Catch your visitors' attention and generate leads with a landing page builder. Create beautiful landing pages with visually appealing images, customized content, and other elements in just a few minutes. With a landing page builder, you don't need coding expertise to enhance your web pages and improve your marketing efforts.

Best for Improved Digital Marketing

You can do many things on a website, which can be overwhelming. However, when you build landing pages, you can get your visitors to focus on one specific call to action. Removing these distractions with a custom landing page makes users more likely to respond to your marketing campaigns.

Professional-looking landing pages highlight your product or service features and increase brand awareness. Good landing pages can still increase your traffic and improve your SEO, even if your audience doesn’t convert immediately.

Best for Boosting Credibility

Clear and simple messaging on stunning landing pages is more likely to showcase the value of your product or service. Of course, a custom domain and paid traffic can attract visitors, but a remarkable landing page will get users to stay on your site and increase the potential for conversions.

Enterprise businesses utilize landing pages to show customers that they have their best interests in mind. However, small businesses can keep up with these marketing techniques even with a limited budget using a good landing page builder. Furthermore, you don't need coding expertise because many landing page builders nowadays have a user-friendly interface with drag-and-drop builders, mobile-optimized templates, and many other features.

What is a landing page builder?

A landing page builder is a tool for creating landing pages. A landing page is a type of web page that site visitors "land" on when clicking on a link or ad from an email marketing campaign or backlinks. After you land on a dedicated landing page, you will see graphics, content, and offers that encourage you to do a specific action, such as buying a product, subscribing to a newsletter, and many others. Landing page software allows you to create custom landing pages and integrates the elements you want to entice your customers.

Types of landing page builders

Drag-and-drop Landing Page Builder

As the name suggests, a drag-and-drop editor allows you to drag and drop elements for your landing page. Adjust page design elements such as landing page content sections, images, fonts, or CTA buttons by clicking and placing them on your desired location on your landing page. This tool also includes resizing elements, rearranging layouts, and embedding videos.

Drag-and-drop builders have a lot of capabilities. For most providers, you can save draft versions, undo, redo, copy and paste pages as needed. In addition, a drag-and-drop editor is suitable for beginners or those with no coding experience to create personalized landing pages conveniently.

Templates-Based Landing Page Builder

If you need more ideas for your landing page design, you can use landing page templates and start from there. First, you must pick a ready-made design, add your information, and customize the other elements you need. Then, swipe pages upon pages of designs and choose the best templates to create high-converting landing pages even without a designer.

Many landing page builders arrange their templates based on type. Some popular landing page types include squeeze pages, contact forms, thank you pages, referrals, and many more. This landing page builder is also a good option for beginners since everything is ready-made, and you only need to modify a few things.

Custom Scripts Landing Page Builder

Ideally, templates and drag-and-drop builders should render custom coding unnecessary. However, you may still want a certain degree of personalization for your page. The elements or features you want may be unavailable with traditional templates, so this landing page builder is a good option.

With a custom script landing page builder, you can customize your landing page however you want. Utilize custom scripts and build landing pages using JavaScript or CSS. Studying code has a bit of a learning curve, but utilizing this landing page builder allows you to create your landing page exactly how you want to. Adding other elements, such as pop-ups or sticky bars, can create more dynamic pages.

How does a landing page builder work?

How a landing page builder works largely depends on the type of landing page software you use. However, the end goal for these landing page builders is the same: creating a great landing page that users can "land" on.

A drag-and-drop editor lets you add, edit, and arrange page elements how you want them. For a templates-based landing page tool, you can choose among thousands of designs and simply revise the text, images, or other elements on the template. Lastly, for a custom script landing page software, you need to add relevant lines of code to each section of your landing page. Usually, the landing page builder also lets you preview your final design before publishing it.

What are the core features of landing page builders?

User-Friendly Interface

Landing page builders offer ease of use and an intuitive interface that you can use even with limited or no coding knowledge to build your own landing page. No matter your skill level, a great landing page builder helps you optimize your page every step of the way. In addition, personalized recommendations save you time, so you don't have to swipe pages upon pages of designs and have your landing page ready in no time.

Integrations

The purpose of landing page builders is so you can increase leads or sales. With this, your landing page tool must integrate with other software. Integrations with analytics tools, email marketing software, and other major marketing platforms will help you utilize visitors' data and optimize your page to turn more visitors into customers.

Mobile Optimization

Mobile traffic may be a large portion of your visitor population. Therefore, you must create mobile responsive landing pages to deliver an excellent experience for phone users. Using a landing page builder that can create stunning mobile pages can be a competitive edge that gets more users on your site.

Beginner-Friendly Analytics Tools

Landing page builders also come hand in hand with comprehensive analytic platforms so you can see how your landing page is performing. You can even integrate these tools with search engine platforms such as Google analytics. Of course, it's also vital that these tools are friendly for users of any skill level.

Multiple Users

If you're working with a team, each member should be able to access the building anywhere. Many pricing bundles have offers depending on the number of users for your brand's account. If you have specific brand colors or trademarks, your account should be able to handle repeated use of these elements, so your team doesn't have to recreate these elements from scratch every time a new project is built.

What are the advantages and disadvantages of landing page builders?

There are many methods to capture leads, and one of the most effective ones is to create a landing page. Building multiple landing pages has never been easier, and here are some advantages of using a landing page creator.

• Save time and refocus on other productive parts of your business. Landing page builders nowadays are user-friendly so that you can publish your landing page in no time.

• There's no need for you to design your landing page from scratch. Thousands of landing page templates are available to create professional-looking landing pages, even with limited design skills.

• Landing page builders host your page, so you can expect quality, speed, and performance. Whether it's a desktop or mobile landing page, visitors can easily view it without waiting. 

Landing page software is flexible and has a lot of features. However, even the best landing page builders have downsides as well.

• For many landing page builders, you can't make global edits. If you have the same changes you need to apply to multiple landing pages, you need to do them one by one, which takes time and effort.

• If you plan to switch from a landing page builder to a standard HTML coding platform, the moving process may be complicated. Data portability is not one of landing page builders' strong suits. It may be challenging to export pages or switch platforms if you wish to do so.

• Some landing page builders are centered on affordability, but some offer unique or all the features at a premium price. If you have a bigger budget, this shouldn't be a problem. However, many small businesses may not have the luxury of splurging on premium features.

What features should I consider when comparing landing page builders?

Landing Page Templates

When using a landing page builder, you don't need to hire a designer. Instead, swipe pages upon pages of visually appealing templates and find a page design that best represents your brand. Many landing page editors have a small learning curve and many ready-made professionally-designed templates, so you don't need to spend hours creating everything from scratch.

Easy-to-Use Builders

Visual builders with an intuitive interface are optimal for most landing page builders. This feature allows you to create multiple pages quickly, even without coding knowledge. Just choose among templates and drag and drop elements the way you want. However, if you plan to use custom script landing page builders, using the interface should still be straightforward.

A/B Testing

Testing and optimization are critical parts of creating new landing pages. A/B testing, also known as split testing, compares two landing page variations to see which performs better. Even minimal tweaks to a landing page can have a significant impact, so it's important to see which pages yield higher conversion rates.

Mobile Responsive Builders

Creating mobile landing pages that cater to phone users is an integral part of creating sales funnels. Small businesses use mobile pages to their advantage because it's a great way to reach more customers. If you build a landing page that looks good no matter what device visitors use, you are more likely to increase traffic.

Dynamic Text Replacement

Your digital marketing efforts should take into account SEO and keywords. Your landing page builder can act as a comprehensive marketing software with dynamic text replacement. This feature lets you personalize post-click landing pages by customizing your content to the search terms your visitors use, which can help improve page visibility and attract more traffic. In addition, with dynamic keyword insertion, you can capture leads and generate more sales.

User Guides

Landing Page Builder vs. Website Builder

Landing page builders focus on helping create a web page that is simplified and used for a particular purpose. This purpose may be a call to action, such as selling a product, asking users to subscribe to a newsletter, or signing up. A dedicated landing page is usually built as part of marketing campaigns to minimize distractions and focus on one specific goal. For example, many email marketing services send emails that provide a link to a particular landing page with simple, clear messaging, asking the visitor to do the single action noted.

On the other hand, a website builder helps create standard web pages that are part of a whole website. The key distinction between a web page and a landing page is that a web page often has links that redirect to other website pages. A website builder will help you create web pages that are easier for navigation because you can keep clicking links until you find your desired content. A website builder is not really used for targeted ad campaigns.

Landing Page vs. Sales Funnel

Sales funnels are pages and actions that guide visitors toward the main goal or conversion. These pages or actions can be web pages, emails, or articles, aiming to lead your potential customer to purchase your product or service. These funnels are all about the experience. Sales funnels are not direct and are often customized to your buyer's intent.

On the other hand, a landing page is straight to the point. There is one goal, which is often asking visitors to buy a product, register an account, inquire with representatives, and many others. For example, if you have consistent email marketing channels that already established connections with a user, it's a great time to use landing pages. All you need now is for the user to make that final step to conversion.

A landing page can be a component of a sales funnel. You can direct traffic to a landing page or a sales funnel, depending on your goals and marketing techniques. You can also try both methods and compare results to see which is best for you.

Landing Pages vs. Splash Pages

A landing page is a standalone page with a specific call to action to convince users to do a particular action. However, a splash page is usually a popup that takes over the screen to provide information before visitors enter the website. The key difference between the two is their intent. A landing page's goal is to make users do something like avail of a service or download a file. Meanwhile, a splash page is meant to convey information.

Landing Page vs. Product Page

A product page provides information about your brand, product, or service. The goal of a product page is to provide details about the product you are promoting. You'll also typically find navigation links on a product page to direct you to other relevant pages on the site.

Meanwhile, a landing page focuses more on driving conversion and lead generation. There's typically a single message with little to no extra information so that users can focus on the desired action.

A landing page and a product page can be the same thing, which means a landing page can be used standalone to promote your business' product. This technique is typically used for product launches because you can present your product in a visually appealing and enticing way.

Glossary

A/B Testing

A/B testing allows you to experiment with variations of your landing page. For example, if you change the call-to-action button, layout, graphics, and other elements, you can compare a previous landing page version with a newer one and see which generates more clicks. This feature is important to provide insight so you can optimize your page to make it more appealing to customers.

Backlinks are also known as "incoming links" or "one-way links." These links point other websites to your own. It's best if you have backlinks on high-authority websites. High authority means that it's trusted by users and industry experts. In turn, this will impact your SEO and increase clicks directed to your landing page.

Bounce Rate

Bounce rate is defined as the rate at which visitors open your website but click away without viewing other pages. After users land on your page, they leave immediately without responding to your call to action. You can calculate this by dividing the number of single-page visits by the total number of website visits. A high bounce rate signifies that your landing page failed to entice visitors to convert.

Conversion

Conversion refers to the response to your call to action. Examples of calls to action can be a purchase, signup, registration, or subscription. For landing pages, the conversion rate refers to the percentage of people who completed a specific action. Conversion rates should be tracked to ensure your landing pages work as intended.

SEO

SEO or search engine optimization refers to the practices involved in improving a website's visibility when it comes to search engine results. Once users enter a search query, they will see results related to the keywords they have typed in. Therefore, if your landing page content is relevant to users' searches, it's more likely that visitors will click on your site. Landing pages should also have content focused on keywords to attract organic traffic and improve search result ranks.

Traffic

Traffic refers to the volume of visits to your website or web page. Web traffic is measured in visits, clicks, or sessions and is used to measure effectiveness in attracting an audience. Increasing traffic to your landing page is vital because this also translates to increased conversions. Traffic may come from organic or paid searches.