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Best Keyword Tools in December 2022

Keyword tools generate the best keywords to use on your website. They give you an edge over your competition by letting you find new long tail and short-tail keywords that they might not be using. You can discover new content and keyword ideas for blogs, video sharing sites, and social media by getting real-time keyword suggestions.

39 Listed services

4,469Analyzed reviews

447Suspicious reviews

Service

Price

Multiple Site Engines

Keyword Searches

Keyword Suggestions

Track Keywords

SEO Competition Ranking

1

3

SE Ranking logo
Truely score heart icon

5.0/5

377 reviews

Visit site
$31.00

per month

Limited

Historical Data

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2

4

$65.83

per month, $789.96 billed annually

Limited

Historical Data

Visit site

3

WooRank logo
Truely score heart icon

4.9/5

133 reviews

Visit site
$53.25

per month, $639.00 billed annually

Unlimited

Historical Data

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4

3

SEMRUSH logo
Truely score heart icon

4.9/5

1,970 reviews

Visit site
$99.95

per month, $1199.40 billed annually

Unlimited

Historical Data

Visit site

5

4

Mangools logo
Truely score heart icon

4.8/5

46 reviews

Visit site
$29.90

per month, $358.80 billed annually

Unlimited

Historical Data

Visit site

6

3

MOZ logo
Truely score heart icon

4.8/5

380 reviews

Visit site

Contact company for pricing

Unlimited

Historical Data

Visit site

7

3

Alexa logo
Truely score heart icon

4.8/5

108 reviews

Visit site
$19.99

per month

Unlimited

Impressions

Visit site

8

4

SpyFu logo
Truely score heart icon

4.8/5

325 reviews

Visit site
$33.00

per month, $396.00 billed annually

Unlimited

Historical Data

Visit site

9

1

AMZ SCOUT logo
Truely score heart icon

4.7/5

410 reviews

Visit site
$16.49

per month, $197.99 billed annually

Limited

Historical Data

Visit site

10

1

WordStream logo
Truely score heart icon

4.5/5

397 reviews

Visit site
Free

Limited

Click Rates

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Best Products

#1

SE Ranking

SE Ranking

Best Overall

377 Reviews analysed

368 Positive

9 Negative

Visit site

Key facts

  • Multiple Site Engines

  • Keyword Searches

    Limited

  • Keyword Suggestions

  • Track Keywords

    Historical Data

  • SEO Competition Ranking

Pros

  • Great for tracking progress

  • Great filters

  • Great web version

  • Good value for money

  • Easy to use

See all

Cons

  • Customer service is bad

  • Bad accessibility

  • Bad user experience

  • Customer support is unresponsive

  • Hard to navigate

See all

In their reviews, users have mentioned that SE Ranking is great for tracking progress, has a great web version, is good value for money, easy to install and fast. However, some users have found the filters difficult to use.

Key facts

  • Multiple Site Engines

  • Keyword Searches

    Limited

  • Track Keywords

    Historical Data

Pros

  • Feature is rich

  • Make appointments easily

  • Great for tracking progress

  • Search feature

  • Impressive features

See all

#3

WooRank

133 Reviews analysed

125 Positive

8 Negative

Visit site

Key facts

  • Multiple Site Engines

  • Keyword Searches

    Unlimited

  • Keyword Suggestions

  • Track Keywords

    Historical Data

Pros

  • Easy to use

  • Free version is great

  • Easy to understand

  • Lots of long time users

  • Good value for money

See all

Cons

  • Customer service is bad

  • Disappointing free version

  • Cannot cancel subscription

See all

In their reviews, users have mentioned that WooRank is easy to use and understand. They have also said that the trial version is great, and that it is better than other similar products. However, some users have complained about the customer service, saying that it is bad. Others have said that it is good value for money, and that there are lots of long time users. Finally, some have said that the free version is great.

#4

SEMRUSH

1,970 Reviews analysed

1,912 Positive

58 Negative

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Key facts

  • Multiple Site Engines

  • Keyword Searches

    Unlimited

  • Track Keywords

    Historical Data

Pros

  • Great for creating social media posts

  • Great for tracking progress

  • Learning curve is gentle

  • Better than the rest

  • Good value for money

See all

Cons

  • There are better alternatives

  • Customer service is bad

  • Data loss

  • Not user friendly

  • Disappointing free version

See all

In their reviews, users have mentioned that SEMRUSH is great for creating social media posts, and that the learning curve is gentle. They also say that it's good value for money, with lots of long-time users. However, they also mention that customer service is bad and that the software isn't user friendly. Additionally, some users have experienced data loss. Some say there are better alternatives, but others say that the free version is great and that it's better than the rest. Finally, many users find it helpful for tracking progress.

Key facts

  • Multiple Site Engines

  • Keyword Searches

    Unlimited

  • Keyword Suggestions

  • Track Keywords

    Historical Data

  • SEO Competition Ranking

Pros

  • Easy to use

  • Easy to understand

  • Results are awesome

  • Good value for money

  • Lots of long time users

See all

Cons

  • Premium version issues

See all

#6

MOZ

380 Reviews analysed

350 Positive

30 Negative

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Key facts

  • Multiple Site Engines

  • Keyword Searches

    Unlimited

  • Keyword Suggestions

  • Track Keywords

    Historical Data

  • SEO Competition Ranking

Pros

  • Great for tracking progress

  • Better than the rest

  • Free version is great

  • Search feature

  • Lots of long time users

See all

Cons

  • Disappointing features

  • Premium version issues

  • Compatibility issues

  • Inaccurate

  • Money transfer issues

See all

In their reviews, users have mentioned that one of the pros of using MOZ is that it is great for tracking progress. This keyword tool allows users to see how their keywords are performing over time, which can be helpful in understanding which tactics are working and which need to be changed. Additionally, the free version of this tool is praised by many users as being just as good as the paid versions offered by other companies. Another pro is that MOZ has a lot of long-time users who swear by its efficacy. Finally, reviewers appreciate that this tool provides good value for money, with a search feature and easy-to-understand interface included in the price.

#7

Alexa

108 Reviews analysed

95 Positive

13 Negative

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Key facts

  • Multiple Site Engines

  • Keyword Searches

    Unlimited

  • Keyword Suggestions

  • Track Keywords

    Impressions

  • SEO Competition Ranking

Pros

  • Great pricing

  • Will use it again

  • Free version is great

  • Has everything you need

  • Easy to use

See all

Cons

  • Data loss

  • Disappointing free version

  • No way to contact support

  • Customer service is bad

  • Mobile app is bad

See all

#8

SpyFu

325 Reviews analysed

298 Positive

27 Negative

Visit site

Key facts

  • Multiple Site Engines

  • Keyword Searches

    Unlimited

  • Keyword Suggestions

  • Track Keywords

    Historical Data

  • SEO Competition Ranking

Pros

  • No ads

  • Lots of long time users

  • Free version is great

  • Search feature

  • Will use it again

See all

Cons

  • Disappointing free version

  • Bad user experience

  • Not recommended

  • Inaccurate

  • Compatibility issues

See all

In their reviews, users have mentioned that a few pros of using SpyFu are that it is free of ads, it has a great free version, it is easy to use, and it saves users time. Additionally, users note that the search feature on the site is also helpful. Some cons that have been mentioned are that some features are locked behind a paywall and that there are not as many integrations as other similar products.

#9

AMZ SCOUT

410 Reviews analysed

364 Positive

46 Negative

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Key facts

  • Multiple Site Engines

  • Keyword Searches

    Limited

  • Keyword Suggestions

  • Track Keywords

    Historical Data

Pros

  • Really appreciated by its users

  • Great tool for the task

  • Has everything you need

  • Customer service is great

  • Better than the rest

See all

Cons

  • Customer service is bad

  • Don't waste your time

  • Bad user experience

  • Cannot cancel subscription

  • Data loss

See all

In their reviews, users have mentioned that AMZ SCOUT is great for the task, customer service is great, easy to use, and the trial version is great. However, some users have also mentioned that customer service is bad and that it's not the best value for money.

#10

WordStream

397 Reviews analysed

370 Positive

27 Negative

Visit site

Key facts

  • Multiple Site Engines

  • Keyword Searches

    Limited

  • Keyword Suggestions

  • Track Keywords

    Click Rates

Pros

  • No ads

  • Saved lots of time

  • Easy to use

  • Better than the rest

  • Great for tracking progress

See all

Cons

  • Customer service is bad

  • Premium version is not worth it

  • Don't waste your time

  • You have to pay extra

  • Premium version issues

See all

In their reviews, users have mentioned that one of the pros of using WordStream is that there are no ads. Users have also found the tool easy to use and great for tracking progress. Additionally, many have said that WordStream is easy to understand and that it has saved them lots of time. However, some users have mentioned bad experiences with customer service as a con. Additionally, while some users note only minor quirks, others suggest that these quirks make the tool difficult to use.

Most Viewed Comparisons

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Frequently Asked Questions

The best Keyword Tool is SE Ranking. SE Ranking has been ranking number 1 for the last 14 days.

Keyword tools are software applications that decipher what your target audience is searching for online and creates a list of relevant SEO keywords. They help you discover new search terms and variations related to your website and generate instant keyword suggestions based on your seed keywords. Suggested keywords added to meta tags, titles, and descriptions can achieve a higher SERP ranking, boost traffic, and increase revenue.

Keyword research is an essential component of SEO. Keyword tools help you find out what your customers are looking for online and figure out keywords your competitors are using to rank higher. Keyword tools allow you to find relevant long-tail keywords to optimize your content, add SEO value, and accelerate conversion rate. Discovering high-quality keywords can save time and money you might be spending on do-it-yourself keyword research.

Multi-Site Engines

The best keyword tools have an extensive database and multi-site search feature that crawls multiple search engines for relevant keywords. They automatically populate your keyword database with accurate, up-to-the-minute data on keywords, long-tail search terms, monthly search volume, competition level, and much more. You can optimize your content based on your keyword database to increase website traffic and sales, amplify social media shares, and get more bang for your buck.


Unlimited Keyword Searches

Top keyword tools perform unlimited keyword searches with no restrictions on competitor tracking, keyword tracking, and on-demand keyword search. This feature increases web traffic and shoots up leads, sales, and profits.


Keyword Suggestions

Aside from generating new ideas, keywords, and phrases, popular keyword tools also assess the competitiveness of each keyword. They provide comprehensive data on long-tail keyword phrases, head terms, trending keywords, and popular search terms. You can use this data to optimize content, online ads, and social media posts to accelerate your SERP ranking.


Track Keywords

Keyword tracking is a vital aspect of SEO strategy. It allows you to track the performance of keywords and use that data to determine which keywords to target in the future. The best keyword research tools track keywords that help your competitors achieve high search rankings. These tools can trace their top content, online presence, social engagement, and backlinks. Ultimately, this feature lets you pick the right keywords and content for your website.


SEO Competition Ranking

Keywords are the foundation for on-page optimization and to improve a website’s search ranking. SEO competition ranking evaluates how competitive your keywords are on search engines. They enable you to choose keywords with lower competition ranking for a higher SERP ranking and audience engagement.


Free Trial

Most keyword tools are free, but some popular ones have premium versions with advanced features and services. Many keyword tool software providers offer free trials and demo accounts so you can sample all the features. Free trials allow you to evaluate whether or not the software is right for your needs before you make a purchase.