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Best Keyword Rank Trackers in November 2022

Search engine ranking for keywords is an important marketing strategy to boost brand visibility and drive leads. You don't have to manually monitor each keyword through keyword rank trackers. Instead, you can monitor keyword positions and analyze SERPs for your SEO performance to save time and money.

52 Listed services

7,512Analyzed reviews

751Suspicious reviews

Service

Price

Track Competitor Rankings

Local Rank Tracking

Google Rank Tracking

SERP Checker

Scheduled Reports

1

Wincher logo
Truely score heart icon

5.0/5

144 reviews

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$27.32

per month

SERP,Competitor Ranking Progress,Search Traffic

Country,City,ZIP Code

Desktop,Mobile

Daily

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2

$49.00

per month

SERP

City,State,Country

Website,Mobile

Daily,Automated

Visit site

3

Nightwatch logo
Truely score heart icon

5.0/5

102 reviews

Visit site
$32.00

per month, $384.00 billed annually

SERP,Competitor Ranking Progress,Search Traffic

State,City,Province,ZIP Code

Desktop

Daily,Automated

Visit site

4

Conductor logo
Truely score heart icon

5.0/5

48 reviews

Visit site

Contact company for pricing

SERP,Competitor Ranking Progress,Search Traffic

State,City,Province,ZIP Code

Desktop

Daily

Visit site

5

Free

SERP,Competitor Ranking Progress,Search Traffic

Country,State,City,ZIP Code

Desktop

Daily

Visit site

6

AccuRanker logo
Truely score heart icon

4.9/5

405 reviews

Visit site
$99.00

per month

SERP

State,City,Province,ZIP Code

Desktop,Mobile

Daily

Visit site

7

SE Ranking logo
Truely score heart icon

4.9/5

568 reviews

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$18.60

per month

SERP,Competitor Ranking Progress

Country,City,ZIP Code

Desktop,Mobile

Daily,Automated

Visit site

8

$23.00

per month, $276.00 billed annually

SERP,Competitor Ranking Progress,Search Traffic

State,City,Province,ZIP Code

Desktop

Daily

Visit site

9

Ahrefs logo
Truely score heart icon

4.9/5

870 reviews

Visit site
$82.00

per month, $984.00 billed annually

SERP,Competitor Ranking Progress,Search Traffic

State,City,Province,ZIP Code

Desktop,Mobile

Automated

Visit site

10

Serpstat logo
Truely score heart icon

4.9/5

484 reviews

Visit site
$69.00

per month

SERP,Competitor Ranking Progress,Search Traffic

City,ZIP Code

Desktop

Daily

Visit site

Best Products

#1

Wincher

Wincher

Best Overall
Visit site

Key facts

  • Track Competitor Rankings

    SERP, Competitor Ranking Progress, Search Traffic

  • Local Rank Tracking

    Country, City, ZIP Code

  • Google Rank Tracking

    Desktop, Mobile

  • SERP Checker

  • Scheduled Reports

    Daily

Pros

  • Easy to use

  • Good value for money

  • Nothing to dislike

  • Great for tracking progress

  • Lots of long time users

See all

In their reviews, users have mentioned that Wincher is easy to use and that they have not found anything about the tool that they dislike. Many of the reviewers have been using Wincher for a long time and find it to be very intuitive. They also say that it is better than any other similar tool on the market and that it is great for tracking progress. reviewers also think that Wincher offers good value for money.

Key facts

  • Track Competitor Rankings

    SERP

  • Local Rank Tracking

    City, State, Country

  • Google Rank Tracking

    Website, Mobile

  • SERP Checker

  • Scheduled Reports

    Daily, Automated

Pros

  • Easy to use

  • Good value for money

  • Lots of long time users

  • Great web version

  • Search feature

See all

Cons

  • Hard to navigate

  • Bad desktop version

See all

In their reviews, users have mentioned that Advanced Web Ranking is easy to use, has a lot of long time users, is great for tracking progress, has a great desktop version, and a search feature. They also say that the web version is great and that it's good value for money.

Key facts

  • Track Competitor Rankings

    SERP, Competitor Ranking Progress, Search Traffic

  • Local Rank Tracking

    State, City, Province, ZIP Code

  • Google Rank Tracking

    Desktop

  • Scheduled Reports

    Daily, Automated

Pros

  • Great for tracking progress

  • Good value for money

  • Lots of long time users

  • Great pricing

  • Great for small business

See all

In their reviews, users have mentioned that Nightwatch is great for tracking progress, has lots of long time users, is very intuitive, and has everything you need. Additionally, Nightwatch is great for small businesses and has great pricing - good value for money.

#4

Conductor

48 Reviews analysed

37 Positive

11 Negative

Visit site

Key facts

  • Track Competitor Rankings

    SERP, Competitor Ranking Progress, Search Traffic

  • Local Rank Tracking

    State, City, Province, ZIP Code

  • Google Rank Tracking

    Desktop

  • SERP Checker

  • Scheduled Reports

    Daily

Pros

  • Learning curve is gentle

  • Good value for money

  • Great for small business

  • Arrived early

  • Great for creating social media posts

See all

Cons

  • Limited functionality

  • Bad accessibility

  • Data loss

See all

Key facts

  • Track Competitor Rankings

    SERP, Competitor Ranking Progress, Search Traffic

  • Local Rank Tracking

    Country, State, City, ZIP Code

  • Google Rank Tracking

    Desktop

  • SERP Checker

  • Scheduled Reports

    Daily

Pros

  • Easy to use

  • Lots of long time users

  • Great for creating social media posts

  • Better than the rest

  • Saved lots of time

See all

Cons

  • Customer service is bad

  • Not user friendly

See all

In their reviews, users have mentioned that AgencyAnalytics is easy to use, great for creating social media posts, and that it has saved them lots of time. They also say that it is great for tracking progress and that there is nothing to dislike about the product. Additionally, users have said that AgencyAnalytics is better than the rest and that there are lots of long time users.

Key facts

  • Track Competitor Rankings

    SERP

  • Local Rank Tracking

    State, City, Province, ZIP Code

  • Google Rank Tracking

    Desktop, Mobile

  • SERP Checker

  • Scheduled Reports

    Daily

Pros

  • Great for tracking progress

  • Easy to use

  • Better than the rest

  • Fast

  • Good value for money

See all

Cons

  • Difficult to understand

  • Don't waste your time

  • Refund issues

  • Annoying ads

  • Bad desktop version

See all

In their reviews, users have mentioned that AccuRanker is great for tracking progress and that it is better than the rest. They have also said that it is good value for money, has lots of long time users, and a search feature. Finally, they say that it is fast and easy to use.

Key facts

  • Track Competitor Rankings

    SERP, Competitor Ranking Progress

  • Local Rank Tracking

    Country, City, ZIP Code

  • Google Rank Tracking

    Desktop, Mobile

  • SERP Checker

  • Scheduled Reports

    Daily, Automated

Pros

  • Great for tracking progress

  • Great filters

  • Great web version

  • Good value for money

  • Easy to use

See all

Cons

  • Customer service is bad

  • Bad accessibility

  • Login problems

  • Bad user experience

  • Customer support is unresponsive

See all

In their reviews, users have mentioned that SE Ranking is great for tracking progress, has a great web version and is easy to use. They also say that it's great for creating social media posts, fast and good value for money. The only con mentioned is that some users would like to see more features included in the base package.

Key facts

  • Track Competitor Rankings

    SERP, Competitor Ranking Progress, Search Traffic

  • Local Rank Tracking

    State, City, Province, ZIP Code

  • Google Rank Tracking

    Desktop

  • SERP Checker

  • Scheduled Reports

    Daily

Pros

  • Free version is great

  • Easy to use

  • No issues experienced

  • Will use it again

  • Really appreciated by its users

See all

Cons

  • Getting errors

  • Not recommended

  • Buggy

See all

#9

Ahrefs

870 Reviews analysed

840 Positive

30 Negative

Visit site

Key facts

  • Track Competitor Rankings

    SERP, Competitor Ranking Progress, Search Traffic

  • Local Rank Tracking

    State, City, Province, ZIP Code

  • Google Rank Tracking

    Desktop, Mobile

  • SERP Checker

  • Scheduled Reports

    Automated

Pros

  • Good value for money

  • Better than the rest

  • Great for tracking progress

  • Search feature

  • Lots of long time users

See all

Cons

  • Data loss

  • There are better alternatives

  • Learning curve steep

  • Connection issues

  • Account is locked

See all

In their reviews, users have mentioned that Ahrefs is a great value for money, and is great for tracking progress. Additionally, users have said that Ahrefs has everything you need. Another pro is that Ahrefs has a search feature which makes it easier to find what you're looking for. Finally, many users say that Ahrefs is better than the competition.

#10

Serpstat

484 Reviews analysed

469 Positive

15 Negative

Visit site

Key facts

  • Track Competitor Rankings

    SERP, Competitor Ranking Progress, Search Traffic

  • Local Rank Tracking

    City, ZIP Code

  • Google Rank Tracking

    Desktop

  • Scheduled Reports

    Daily

Pros

  • Good value for money

  • Easy to use

  • Nothing to dislike

  • Has everything you need

  • Learning curve is gentle

See all

Cons

  • There are better alternatives

  • Unsupported features

  • Inaccurate

  • Disappointing features

See all

In their reviews, users have mentioned that Serpstat is a good value for money, with nothing to dislike. They also find the learning curve to be gentle and fast. However, some users have found better alternatives and feel that Serpstat has everything you need but can be difficult to use.

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Frequently Asked Questions

The best Keyword Rank Tracker is Wincher. Wincher has been ranking number 1 for the last 115 days.

SEO ranking data are the ranking positions of your websites on SERP. It's important to track rankings if you want to get better SE ranking results. An SEO rank tracking tool is one of the "white hat" tools that website owners can use to get information on a specific keyword position. You can monitor these positions and figure out which practices get your site better results.

SEO is a long-term game. Even with emerging factors that search engines consider, like semantics and intent, keyword research is still vital for long-term growth and consistent results.


Keywords are the basis for creating and optimizing content about a specific topic. A rank-tracking tool monitors ranking positions and site visibility. For small businesses, local rank tracking is usually more helpful. You can use suitable rank tracker tools based on your needs. If unsure, you can always avail of a 7, 14, or even 30-day free trial.

Keyword research is easier with rank-tracking tools. You can do it yourself and monitor each keyword manually. However, a rank tracker tool will do the monitoring for you and provide accurate metrics to evaluate your search engine ranking over time. After choosing a rank-tracking tool, you can avail of a limited-day free trial to observe tracked keywords and monitor Google search results.


After using rank-tracking software tools for some time, you can run your website through a website audit tool. This tool will help you find errors and identify SEO problems that can help you optimize your content.
 

Target keywords vary based on the content you plan to display on your web pages. Examine the terms relating to your business and create a list of topics you want to include. Once you've figured that out, you can use keyword research and ranking tools. Take into consideration user intent. After doing so, you can also research related terms that can give you new ideas to enhance your content.

No. Keyword rank tracking tools cannot use the exact Google search console algorithm because this information is unavailable to the public. However, some data from filed patents and statements from Google have information that keyword rank-tracking software providers regularly monitor. In addition, keyword positions and rankings are affected by several factors, such as keyword difficulty, relevance, authority, search volume, and search intent.

There are many affordable keyword-tracking tools. Prices may vary from $50 to $500 depending on advanced web ranking features, how many keywords you plan to track, and other factors. Other rank tracking tools have special offers like a 7, 14, or 30-day free trial or tracking up to five competitors.

A rank checker tool usually offers a feature that tracks competitors' keyword positions. The feature can vary per provider, depending on how many keywords or competitors you track. For example, some offer unlimited rank tracking, while other providers monitor up to five competitors. If you're unsure how many competitors or keywords you'll need to track, a limited-day free trial is usually available.

A backlink checker lets you monitor any URLs or web pages that reference or link to your website, which can also affect your SE ranking. It's one of the SEO tools that can help you research your competitors. In addition, a backlink checker, when used with a rank tracker tool, can help your ranking progress by giving you insight into possible link-building opportunities.

Even the best SEO tools and rank tracker software cannot always guarantee high search engine rankings. It is due to the constant algorithm updates of search engines like Google, Yahoo!, and Bing. SEO companies and keyword rank tracker software must also adjust to these updates. Therefore, it's essential to be wary of SEOs that claim to guarantee high result rankings all the time.

Search engines consider advanced web ranking factors like on-page and off-page optimization, keyword research, and other search engine ranking data. There are multiple SEO tools available for rank tracking. You can also monitor ranking positions for each keyword and check keyword density. Here are some ways to improve keyword position:


• Update content regularly. You can track keyword positions to determine which ones are generating more clicks. Unique and fresh content keeps your website relevant.


• Check competitors' keywords. Part of keyword research is checking the advanced web ranking data of websites similar to yours. This practice will help your SEO strategy find keywords, nuances, and working content variations.


• Opt for a 7, 14, or 30-day free trial if you doubt a specific keyword position tracker.

In SEO, authority refers to the weight or relevance given to a page with every search query. Advanced web ranking factors in the traffic and engagement a page receives. Suppose more people visit a site, the more likely that page caters to users' requests and queries. Holding the top search engine ranking positions depends on the value you can provide to users, which is why using a keyword rank checker can help you determine which words are of value to users.

Cannibalization occurs when you have multiple site content containing the same terms or keywords. It can interfere with your SEO because search engines do not know which page to rank higher on since more than one pages have similar content.


A rank checker and other SEO tools should be able to determine these. In addition, you can also manually do a search for your site on a search engine for keywords that you suspect may have multiple similar search results.

An Introduction: Keyword Rank Trackers

Search engine ranking for keywords is an important marketing strategy to boost brand visibility and drive leads. You don't have to manually monitor each keyword through keyword rank trackers. Instead, you can monitor keyword positions and analyze SERPs for your SEO performance to save time and money.

Best for Online Marketing

Keyword research is necessary for any digital marketing SEO strategy. Keywords help search engines understand your content and determine its relevance to user queries. With rank-tracking software, you can effortlessly view important metrics that provide insight into how to grow your web presence.

Utilize the keyword data available from rank tracking tools to know which ones get you more clicks and generate increased leads. Keyword research tools also help you discover new unique target keywords you haven't even thought of that could be relevant to your business.

Best for Optimizing Content

All the keywords you use are what inspire your content and are important for SEO success. SEO, or search engine optimization, relates to the SE ranking on the list of results returned by a search engine. The more your keywords match users' keyword strings, the higher your ranking will be, which can generate more clicks. For example, articles and write-ups that are higher in search engine rankings are what users usually open. With a keyword research tool, you can customize your content to what people like to see, inviting and maintaining interest in your website.

There are thousands of keywords you could potentially track, and it can seem daunting. However, when done right, it can have a significant payoff for your business. A keyword tracking tool can help make this process easier and give you an overview of the market and your SE ranking. As a result, you can gain valuable insight to improve your SEO performance.

What is a keyword rank tracker?

You may have heard of keyword research if you have considered boosting your website performance. It's an integral part of digital marketing that can seem intimidating because of search volume. A keyword rank tracking tool monitors thousands of keywords to help you see your website's position for specific search phrases. You can view all relevant SE ranking data in user-friendly formats such as charts or graphs. A rank tracker helps you gain a deeper understanding of how users view your content and web presence.

Keyword rank tracking software also tracks your competitors' rankings. As a result, you can determine which keywords you need to work on to grow your brand. In addition, you can utilize SEO rank tracker tools from this SEO rank tracking data to update your content and give you more traffic.

Types of Keyword Rank Trackers

Cloud-Based Keyword Rank Tracking Software

A cloud-based rank tracker tool is a straightforward solution that lets you sign up, input your website, and add target keywords you want to track. If you're unsure, you can also avail yourself of a free trial. After doing so, you can monitor and view the data of the same keywords at any time. Such information includes SEO metrics, ranking data, Google search volume, and many more. Usually, cloud-based rank-tracking tools charge per target keyword.

Self-Hosted Keyword Rank Tracking Software

Self-hosted rank-tracking software is more complex. You need to install servers and maintain these self-hosted rank-tracking tools on your own to monitor thousands of keywords. Typically, you will also need proxy servers for Google and other major search engines. Some search engines prohibit automated querying, so your IP can be banned if you don't use proxies. However, if you monitor thousands of keywords every day, this may be a cost-effective solution.

How does a keyword rank tracker work?

Keyword rank tracking is vital to SEO campaigns. Search engines usually monitor keywords on every web page and categorize the data into their extensive database. The search engine can display the most relevant web page results when you type specific keywords. Search engines evaluate multiple factors in these rankings, such as search volume, keyword relevance, and intent. Most users click on the top results. A keyword rank tracker will help monitor which keywords can help you be a part of those top results.

When you create informative content, you have a better chance of recommending your website to users for relevant keyword queries. With a keyword research tool, you can monitor which keywords are generating more traffic for your site. In addition, you can track the performance of each keyword for a specific date range. Some providers also allow integration of search engine tools like Google Analytics to let you view the data on user-friendly charts or graphs.

What are the core features of a keyword rank tracker?

Multiple Tracked Keywords

Many providers let you track keyword rankings for multiple or even unlimited keywords. This feature will help you research relevant keywords and determine your keyword rankings for each search engine. You can also identify the top keywords that bring traffic to your site. In addition, many providers offer a free trial so that you can monitor a limited number of keywords for some time.

Separate Mobile Rank Tracking

Mobile and desktop search results are often different because mobile search engines usually show ranking results with apps or sites that work on a phone's operating system. A separate mobile rank tracking software lets you monitor keyword rankings specific to mobile device requirements.

Multiple Search Engines

Monitor keyword rankings on Google Search, Yahoo, Bing, and other search engines. Since each has a different ranking position algorithm, you can utilize the rank-tracking tool to improve your content for all search engines. For example, you can also integrate Google Analytics to enhance your ranking on the Google Search console.

Easy Report Sharing

The best rank-tracking software has data-rich reports that are easy to read and understand. These reports can help you shape your strategy and improve your SE ranking. For example, you can look at the overview of your performance or organic search results, keyword positions, average ranking position, and many more.

What are the advantages and disadvantages of a keyword rank tracker?

A keyword position checker is a helpful rank tracker tool that can enhance your digital marketing strategy. Some advantages of a rank tracker are:

• Learn about new ideas and potential content material with keyword research tools to improve your SEO performance. A rank tracker helps you gain new insights about your business that you may never have thought about.

• Analyze search engine rankings and algorithms. For example, Google rankings may seem complicated or too technical to understand because the algorithm is not publicly available. With a keyword tracking tool, you can better understand how keyword positions work similarly to how SEO professionals can.

• Keep your audience engaged. Because rank-tracking software tools help you understand what users are searching for, you can use this keyword data to refine your blog posts, articles, and other content to appeal to more potential customers. 

Tracking keyword rankings also comes with its drawbacks. A few of the disadvantages of a rank tracker tool include the following:

• SEO practices such as keyword stuffing or adding irrelevant keywords to improve ranking can create a bad user experience. If you focus too much on search results, you may disregard the users' actual search intent. This practice could potentially drive away users instead of bringing them in.

• Competitors can do rank-tracking analysis on your website as well. Your competitors can also monitor your performance on search engine rankings and find ways to create better content to outdo your performance.

What features should I consider when comparing keyword rank-tracking software?

Regular Keyword Rank Updates

Major search engines like Google search console regularly have algorithm updates, so your ranking may fluctuate. In addition, there are also seasonal keywords that may affect your website's ranking. Daily updates allow you to monitor the results and adjust your SEO efforts accordingly.

Local Rank Tracking

Track keywords anywhere in the world. You can narrow your search to a particular location to monitor local ranking positions and optimize your SEO strategy.

SERP Features

SERP features are results in a search engine that give functionality and correlate with a search query. A SERP feature helps users answer questions as quickly as possible. This feature allows you to display components like Reviews or FAQs.

User Guides

Organic Keywords vs. Paid Keywords

The main difference between the two is the cost. Organic keyword rank tracking is free of charge and focuses more on tracking keyword rankings that have no cost. In addition, organic keywords usually boost credibility. For example, when looking for a reliable product provider, your website appears trustworthy at the top of search engine results. Companies utilize a rank tracker and other SEO tools to optimize their site's visibility and enhance search console rankings.

On the other hand, paid keywords or a paid search such as Google ads lets you pay for a prominent spot in the search results. These searches target users who are ready to buy and want instant results. As an example of the difference between the two, in Google, a paid keyword search lets you be on the top results, while organic search results are usually displayed below a few Google ads.

SEO vs. SERP

SEO or search engine optimizations are the practices website owners or SEO professionals do to get the top results of SERP or search engine results pages. SERP is the web page of results a search engine like the Yahoo or Google search console displays to users whenever you type a search query. SEO is not a component of SERP, but they are closely linked. SERPs are vital for SEO since it affects how your website appears on search engine rankings. A rank tracker will usually monitor the position of your site in the SERP.

Glossary

Keywords - words or phrases that users type into a search engine to look for specific content. Keywords are essential to inform search engines about your web page content. Search engines will then use algorithms and display relevant web page results based on these keywords.  Search engines will then use algorithms and display relevant web page results based on these keywords.

Search Engine - A software, usually available online, to carry out web queries. These engines crawl the world wide web for particular information based on user queries. Search engines typically have a database that matches keywords specified by a user to show the most appropriate web pages containing relevant content. Popular search engines include Google, Yahoo!, Bing, and MSN.

Search Intent - It is the purpose of an online search. Whenever users type in a specific string of keywords, they hope to find something on the web. Also known as audience intent, it's a central factor in search engine optimization. Usually, it can be informative, navigational, or transactional. Search engines consider search intent because it allows them to show results aligned with the query and the users' aim for the search.

SERP features - An element in a SERP that is different from the typical organic search results. These features are available, so you don't just get a list of links when typing in a search query. SERP features include reviews, "People Also Ask" sections, featured snippets, image packs, location packs, and top stories.