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2021 Rankings

Heatmap Software

Last updated 39 ago

Have you ever wondered how your customers are interacting with your website? Heatmap software helps you understand the customer journey through your website. It provides insights into where people are clicking, what they're looking at and how long they stay on each page. Get one software now!

Heatmap Software illustration

14 services ranked

Our ranking methodology

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1

Contentsquare logo

Contentsquare

4.95

19 reviews

Custom

Wi-Fi Heatmap

Automatic

Clickmap

Scrollmap

Segmentation

Free Trial

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2

NotifyVisitors logo

NotifyVisitors

4.46

19 reviews

Custom

Wi-Fi Heatmap

Automatic

Clickmap

Scrollmap

Segmentation

Free Trial

15 days

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3

Plerdy logo

Plerdy

4.41

12 reviews

Custom

Wi-Fi Heatmap

Automatic

Clickmap

Scrollmap

Segmentation

Free Trial

14 days

#

4

Lucky Orange logo

Lucky Orange

4.22

51 reviews

price starts:

$ 10.00

per month

Visit Website

price starts:

$ 10.00

per month

Wi-Fi Heatmap

Custom

Clickmap

Scrollmap

Segmentation

Free Trial

7 days

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5

Mouseflow logo

Mouseflow

4.1

100 reviews

price starts:

$ 24.00

per month, $288.00 billed annually

Visit Website

price starts:

$ 24.00

per month, $288.00 billed annually

Wi-Fi Heatmap

Automatic

Clickmap

Scrollmap

Segmentation

Free Trial

14 days

#

6

Crazy Egg logo

Crazy Egg

4.07

51 reviews

price starts:

$ 24.00

per month

Visit Website

price starts:

$ 24.00

per month

Wi-Fi Heatmap

Automatic

Clickmap

Scrollmap

Segmentation

Free Trial

30 days

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7

3M VAS logo

3M VAS

2.76

price starts:

$ 9.00

per month

Visit Website

price starts:

$ 9.00

per month

Wi-Fi Heatmap

Automatic

Clickmap

Scrollmap

Segmentation

Free Trial

#

8

Zoho logo

Zoho

2.69

price starts:

$ 16.00

per month, $192.00 billed annually

Visit Website

price starts:

$ 16.00

per month, $192.00 billed annually

Wi-Fi Heatmap

Custom

Clickmap

Scrollmap

Segmentation

Free Trial

15 days

You’re seeing 8 of 14 Heatmap Software

Frequently Asked Questions on Heatmap Software

What is heatmap software?

A heatmap software is used to analyze the visitor activity on a page. It displays colors (usually with reds signifying high values and blues signifying low values) that can be shown in the map using the individual measurements to indicate what parts of the site people are viewing and where they spend their time on the page.

Why do you need heatmap software?

A heatmap software can help a webpage or mobile app in showing the patterns of where users click. Knowing where people prefer to click is incredibly useful and integral in user experience (UX) design; it will help the designers to know how users navigate through their experience before going live.

What are the core features of the heatmap software?

Wi-Fi Heatmap

A wi-fi heat map software is a free or paid representation of the local wireless environment. The best wi-fi heatmap software offers a view of transmission nodes or hotspots in an area and how these nodes interact with each other, which can help to identify areas of poor coverage or higher interference. This can pinpoint where a person is and show the intensity (or lack thereof) of the signal around the person at any given time, letting the person know if there's a strong signal over here but a weaker spot over there.

Clickmap

Clickmap generates a clickable map that divides the entire map into smaller square tiles and allows for greater visibility into the customers’ paths. Each tile size the user sets defines how large a relative population can be to constitute a hot spot on the map (the larger the tile, the more traffic it signifies). Users can then click on any region to see detailed statistical information about that region's earners, conversions, demographics, or when zooming out from one particular hotspot they may have clicked on to generate an overview of the whole picture.

Scrollmap

The scrollmap function in our heatmaps software allows users to see how much a visitor scroll through the webpage they've seen before they leave either top or bottom. Essentially it's a visual way to find out what areas on the site may be too hidden from view and need some extra attention to better suit the visitor's needs. Scrollmap is used to create content maps for websites and documents to help identify the relation between typically uncharted navigation areas with high visibility.

Segmentation

Segmentation means that you can break down website analytics based on various parameters, and allows you to view an individual visitor's behavior. You can break down visitors by their gender, age range, location, how many times the visitor has viewed one of your pages or traffic source to see where your conversions are coming from.

Free Trial

The free trial refers to a period of time that allows you to try their product for a fee. Most heatmap tools offer some type of free trial period. Heatmap software on a free trial is usually used for testing the software if it is the right one. The free features of the heatmap software are usually limited because some features are for the full version.

What are the types of heatmap software?

Desktop Heatmap Software

Desktop versions are more suited financially for use with large projects and companies who need to record the time spent on tasks by many employees, it also has the capacity to work offline by saving images once they are generated so there is less reliance on internet connectivity when working in remote areas such as rural communities.

Web-based heatmap software

Web-based heatmap software is more suited financially towards individuals or small teams who only need a simple timer tool for task management purposes. Using this, a person can then click on the different colored cells to identify where on a map their interest lies, and they are then given all of the relevant information that applies to that square.

Who needs the heatmap software?

Marketers

Marketers need heatmap software to learn more about their market and find where users are focusing most as well as which parts of your page are being ignored.

SEO professionals

SEO professionals need heatmap software to determine which parts of a webpage get the most traffic and conversation, allowing webmasters to make necessary changes in order to optimize their site for search.

Data scientists and analysts

Data scientists and analysts need heatmap software to map out the strongest correlations at these various coordinates on a grid, so readers can quickly see where points in the dataset tend to cluster together and potentially infer what’s causing those relationships.

Web analytics

Web analytics need heatmap software to find the best placement for an advertisement on a web page or landing page.

Geo-analysts of blog

Geo-analysts of blogs need heatmap software to understand data patterns and help assess reasons why consumers make certain choices. In this way, they can see the connections between items to make correlations that were previously difficult or impossible with just the numbers.

E-commerce that uses search engine

E-commerce uses search engines to show how much time people are spending browsing a site. In order to optimize their site, web store owners need this kind of feedback about their visitors' online shopping behavior to see where they're getting stuck and what conversion rates show signs of improvement.

What are the steps in using heatmap software?

Step 1:

Check the capacity for data input.

Step 2:

Check how the information is presented in the layout options.

Step 3:

Check the color-coding options (typically red/green with varying intensities or shades of grey).

Step 4:

Check if the zoom function lets you focus on a specific area, usually with an adjustable time frame and resolution capability.

What is heatmap software for marketing?

A heatmap for marketing would be a representation of where people are interacting on your website. The common way to accomplish this is by using rounded rectangles in defined areas and then plotting pixel activity over time or a particular date range.

How does heatmap work?

A heatmap is created by showing changes in colors for any given area; each color corresponds to a volume. They can be used to analyze user behavior on websites or to track visitor interest by using different shades of color for different clicks and mouse movements within certain specific areas on the screen.

Is heatmap software free?

There is a lot of free heatmap software available online. This includes freeware wifi heatmap softwares, free heatmap softwares for websites, open source wifi heatmap softwares, mobile wifi heatmap softwares, and many more. But these free software are usually limited unlike the paid softwares that offers the best features.

Why should I use heat maps over other information visualization techniques and tools in healthcare, marketing, or project management applications?

Some of these tools rely on the individual statistical values to indicate patterns found in the data - not taking into consideration something about that pattern that is more important than the actual numbers themselves, as its location. Heat maps are particularly useful when trying to identify anomalies in your data because they place "hotspots" directly on top of each other, whereas with another technique (like a scatterplot) you would see these anomalies separated from neighboring data points.

What is the purpose of heatmap software?

Heatmap software is a great tool to provide fast, visual review and analysis of where visitors are clicking on your website. Heatmap software also provides an analysis of keywords. As internet traffic continues its shift to mobile devices, including tablets and smartphones, Heat mapping has been emerging as a vital way to understand how customers are engaging with your site on these new devices. This enables organizations to make better decisions about investment in developing web content for future web traffic surges from these new mobile formats.

What types of interfaces are available for heatmap software?

There are two main types of heatmap interfaces. One is an interactive interface, in which the user can engage with the elements of a report and only aggregate that area they're interested in without having to collapse higher levels of aggregation first. The second type is a traditional map visualization, such as Google earth's default interface for their own heatmaps.

What is the best heatmap software for a specific project?

It will depend on what you're going for in your design and what kind of interactive functionality is needed. You can find the best heatmap software online, you just have to do some research to find it. You can identify the top heatmap software by looking at its available features. If the features match what you need, then it is the best one for you.

What is the best feature of heatmap?

In addition to showing what your users click on the most, they also show how far away from each other hot areas are. It allows designers to determine if their website has a clear layout or not. Another great feature of heatmap software is the Eye-tracking heatmaps. It allows you to understand the viewing patterns of your visitors on your website by analyzing the raw data and plotting it over the layout.

Does heatmap software slow down sites ?

Heatmaps software does not slow down websites, but it will consume resources if you run them on a full site. There are rumors that heatmap data can consume a lot of bandwidth, but there's no hard evidence to substantiate these claims.

Why should I use heatmap software for a website?

Heatmaps track and record where users click, so they can find out how easy it is to use the website. They monitor data like which pages get clicked on, what's good or bad about that page's design, metrics such as bounce rate, conversion rates, and time on site. They help to move visitors from being uncomfortable with a website to becoming comfortable with a website. The monitoring of heat maps for a website can act as an early warning system for where issues might be coming from in the design of websites and why they aren't performing well.

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