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Best Email Marketing Software in December 2022

Email marketing tools offer several features to help businesses connect with their customers and grow their sales. With the right email marketing software, you can create targeted email campaigns, track your campaign’s performance and segment your email list. In addition, these tools allow you to stay in touch with your customers and keep them updated about your latest products and services.

69 Listed services

59,404Analyzed reviews

5,940Suspicious reviews

Service

Price

Email List

Analytics

Mobile

Surveys

Free Trial

1

Klenty logo
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4.9/5

124 reviews

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$35.00

per month, billed $420.00 yearly

Limited

14 Days

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2

Gist logo
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4.6/5

451 reviews

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$19.00

per month

Limited

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3

Sendloop logo
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4.6/5

34 reviews

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$1750.00

per month

Unlimited

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4

Whispir logo

Whispir

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4.6/5

46 reviews

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$29.00

per month

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5

EngageBay logo

EngageBay

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4.5/5

641 reviews

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$10.39

per month, $249.36 billed biennially

Limited

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6

Tidio logo
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4.5/5

469 reviews

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$32.50

per month, billed $390.00 yearly

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7

Mailigen logo
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4.4/5

227 reviews

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$10.00

per month

Unlimited

30 Days

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8

Drip logo
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4.4/5

429 reviews

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$19.00

per month

Unlimited

14 Days

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9

Omnisend logo

Omnisend

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4.3/5

1,011 reviews

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$16.00

per month

Limited

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10

$2.11

per month

Unlimited

30 Days

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Best Products

#1

Klenty

Klenty

Best Overall
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Key facts

  • Email List

    Limited

  • Free Trial

    14 Days

Pros

  • Email templates are great

  • Easy to use

  • Better than the rest

  • Customer service is great

  • Feature is rich

See all

Klenty is a tool that helps businesses connect with their customers and grow their sales. With the right email marketing software, you can create targeted email campaigns, track your campaign’s performance and segment your email list. In addition, these tools allow you to stay in touch with your customers and keep them updated about your latest products and services.


In their reviews, users have mentioned that one of the pros of using Klenty is that the email templates are great. Another pro is that it is better than the rest of the Email Marketing Software available in the market. In addition, pricing is also mentioned as an advantage; users have said that it is great. Additionally, customer service is also highlighted as a strength by reviewers. Lastly, users have found Klenty to be easy to use.

#2

Gist

451 Reviews analysed

442 Positive

9 Negative

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Key facts

  • Email List

    Limited

  • Analytics

  • Mobile

Pros

  • Email templates are great

  • Learning curve is gentle

  • Great support

  • Easy to use

  • Nothing to dislike

See all

Cons

  • Login problems

  • Limited functionality

  • Too expensive

  • Latest update is not great

  • Not recommended

See all

Gist has several features to help businesses connect with their customers and grow their sales. With the right email marketing software, you can create targeted email campaigns, track your campaign’s performance and segment your email list. In addition, these tools allow you to stay in touch with your customers and keep them updated about your latest products and services.


In their reviews, users have mentioned that one of the pros of using Gist is that the email templates are great. Another pro is that the support is excellent. There is nothing to dislike about the software, and users have found it to be better than similar products on the market. It is easy to install and use, with a gentle learning curve.

Key facts

  • Email List

    Unlimited

  • Analytics

  • Mobile

Pros

  • Email templates are great

  • Good value for money

  • Lots of long time users

  • Beautiful interface

  • Appealing design

See all

Sendloop has many features which are not provided by other services. It has API Integration, Automatic IP Switcher, Unlimited Email Volume and One-on-One Training. However, it's missing Landing Page Editor, Open Rate and Pre-made Templates. As we already explained Sendloop is one of Email Marketing Software. Now in 3 paragraphs we'll give you details on upsides and downsides of Sendloop in terms of features. This is gonna be a quite long and detailed text, so keep your focus. Sendloop has many features which are not provided by other services. It has API Integration, Automatic IP Switcher, Unlimited Email Volume and One-on-One Training. However, it's missing Landing Page Editor, Open Rate and Pre-made Templates.

#4

Whispir

Whispir

46 Reviews analysed

46 Positive

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Key facts

  • Analytics

  • Mobile

  • Surveys

Pros

  • Easy to use

  • Customer service is great

  • Great support

  • Great staff

  • Email templates are great

Whispir is a cloud-based email marketing software that offers a wide range of features to help businesses connect with their customers and grow their sales. With the right email marketing software, you can create targeted email campaigns, track your campaign’s performance and segment your email list. In addition, these tools allow you to stay in touch with your customers and keep them updated about your latest products and services. However, Whispir is missing some common features that are offered by other services, such as pre-made templates, open rate tracking, educational blog posts, and a drag-and-drop designer. Additionally, some of the unique features that are offered by Whispir are social media posts to email options, marketing ads integration, lead generation software integration, and CMS software integration. While these features are not necessarily common amongst other email marketing services, they are still valuable tools that can help businesses grow their customer base and sales.

#5

EngageBay

EngageBay

641 Reviews analysed

617 Positive

24 Negative

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Key facts

  • Email List

    Limited

  • Analytics

  • Surveys

Pros

  • Email templates are great

  • Easy to use

  • Customer service is great

  • Has everything you need

  • Great for small business

Cons

  • Customer service is bad

  • Disappointing free version

  • You have to pay extra

  • Mobile app is bad

  • Disappointing features

EngageBay is missing some features which are common for other services. These features are: List Segmentation - EngageBay does not offer this feature, which is important for businesses that want to connect with their customers and grow their sales. Drag-and-Drop Designer - EngageBay also does not offer a drag-and-drop designer, which can be helpful for creating targeted email campaigns. Landing Page Editor - EngageBay also does not have a landing page editor, which can be useful for creating and tracking campaign performance. Delivery Email Automation - EngageBay does not offer delivery email automation, which is important for keeping customers updated about your latest products and services. Open Rate - EngageBay does not offer an open rate, which is a key metric for measuring email marketing success. A/B Testing - EngageBay does not offer A/B testing, which can be helpful for optimizing email campaigns. Pre-made Templates - EngageBay does not offer pre-made templates, which can be helpful for creating professional-looking emails. Educational Blog Posts - EngageBay also does not offer educational blog posts, which can be helpful for learning more about email marketing.


In their reviews, users have mentioned that EngageBay has great email templates and Customer service as some of its pros. Additionally, users have also said that the software is great value for money and easy to use which makes it ideal for small businesses. However, some reviewers have also mentioned that customer service could be better in terms of response time.

#6

Tidio

469 Reviews analysed

457 Positive

12 Negative

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Key facts

  • Analytics

Pros

  • Free version is great

  • Easy to use

  • Customer service is great

  • Easy to install

  • Easy to integrate

See all

Cons

  • Not user friendly

  • Getting errors

  • Bad desktop version

  • Can't speak with real person

  • You have to pay extra

See all

Tidio has several features to help businesses connect with their customers and grow their sales. The right email marketing software allows you to create targeted email campaigns, track your campaign’s performance and segment your email list. In addition, these tools allow you to stay in touch with your customers and keep them updated about your latest products and services. Tidio is missing some common features, but it does offer several unique features that are not offered by other services. Some of the unique features offered by Tidio include an affiliate program, autoresponder, social messaging integration, multilingual interface, and forever free plan. These features are not commonly found in other email marketing services, which makes Tidio stand out from the rest. However, there are some downsides to using Tidio. One of the main downsides is that it does not offer a drag-and-drop designer, which can make creating emails more difficult. Additionally, Tidio is missing some common features such as pre-made templates and A/B testing. Overall, Tidio is a decent email marketing service that offers several unique features.


In their reviews, users have mentioned that one of the pros of using Tidio is that the software has a great free version. Another pro is that the customer service is responsive and helpful. Additionally, many reviewers find Tidio easy to integrate and use, with great support. Some users also feel that it is better than other similar software options available.

#7

Mailigen

227 Reviews analysed

216 Positive

11 Negative

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Key facts

  • Email List

    Unlimited

  • Analytics

  • Mobile

  • Surveys

  • Free Trial

    30 Days

Pros

  • Email templates are great

  • Easy to use

  • Fast

  • Better than the rest

  • Good value for money

See all

Cons

  • Account setup is hard

  • Premium version is not worth it

  • Account is locked

  • Buggy

  • Not user friendly

See all

Mailigen has many features, but some of them are not as good as in other services and some are quite unique. First of all, it's worth mentioning that Mailigen does not offer educational blog posts, landing page editor and delivery email automation. So if you're looking for a tool that has these features, you'll need to look elsewhere. However, Mailigen does offer some unique features that you may not find in other email marketing tools. For example, Mailigen's location analytics allow you to see where your subscribers are located. This can be helpful if you want to target your campaigns to specific countries or regions. Additionally, Mailigen's bounce rate is quite low, which means that your emails are less likely to be rejected by recipients' mail servers. And finally, Mailigen's social media integration allows you to connect your email campaigns with your social media accounts, making it easy to promote your campaigns across multiple channels.


In their reviews, users have mentioned that one of the pros of Mailigen is that the email templates are great. They also appreciate how fast the software is, as well as its appealing design. Another big plus for many users is that customer service is excellent. However, some have found account setup to be quite difficult and hope that this can be improved in future updates. Overall, most users feel that Mailigen offers good value for money and is better than other similar software options currently available. Additionally, many find it easy to use once they've gotten past the initial set-up process.

#8

Drip

429 Reviews analysed

394 Positive

35 Negative

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Key facts

  • Email List

    Unlimited

  • Analytics

  • Mobile

  • Surveys

  • Free Trial

    14 Days

Pros

  • Email templates are great

  • Easy to use

  • Learning curve is gentle

  • Better than the rest

  • Good value for money

See all

Cons

  • Customer service is bad

  • You have to pay extra

  • Getting errors

  • Waiting time

  • Customer support is unresponsive

See all

Drip is a tool that offer several features to help businesses connect with their customers and grow their sales. With the right email marketing software, you can create targeted email campaigns, track your campaign’s performance and segment your email list. In addition, these tools allow you to stay in touch with your customers and keep them updated about your latest products and services. Drip is missing some features which are offered by other services: - Drag-and-Drop Designer - Landing Page Editor - Pre-made Templates - A/B Testing These features are unique and rare to be found in other services: - Marketing Ads Integration - Browser Access - Event Management These features are uncommon for other services: - Free Trial Period - Help Desk - Get Started for Free - Send SMS - Custom HTML Editor - Email Scheduling - Engagement Automation


In their reviews, users have mentioned that one of the pros of Drip is that the email templates are great. Another pro is that the learning curve is gentle, making it easy for new users to get started with the software. Additionally, users have said that Drip offers good value for money and that the customer service is excellent. However, some reviewers have also mentioned that customer service can be bad at times, which is a con. Overall, reviewers think that Drip has everything you need and is better than other similar software products on the market.

#9

Omnisend

Omnisend

1,011 Reviews analysed

993 Positive

18 Negative

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Key facts

  • Email List

    Limited

  • Analytics

  • Mobile

  • Surveys

Pros

  • Email templates are great

  • Easy to use

  • Free version is great

  • Better than the rest

  • Many templates to choose from

Cons

  • Customer service is bad

  • No way to contact support

  • Frustrating experience

  • Premium version is not worth it

  • Not recommended

Omnisend is a tool that helps businesses connect with their customers and grow their sales. It offers several features to do so, however, it is missing some features that are common among other services. Omnisend does not have any unique features. However, it does provide some features that are uncommon for other services, such as the bounce rate, FAQ's, and a custom HTML editor. It also has a free trial period and webinars to help you get started. On the downside, it is missing some common features, such as A/B testing, delivery email automation, and a landing page editor.


In their reviews, users have mentioned that one of the pros of Omnisend is that the email templates are great. They also say that the free version is great and that there are many templates to choose from, making it a good value for money. However, some users have reported bad experiences with customer service, while others have said that it is great. Overall, reviewers seem to think that Omnisend is easy to use and better than other similar products.

Key facts

  • Email List

    Unlimited

  • Analytics

  • Free Trial

    30 Days

Pros

  • Email templates are great

  • Really appreciated by its users

  • Great staff

  • Fast

  • Free version is great

See all

Cons

  • Account setup is hard

See all

Clever Elements offers a wide variety of features that are designed to help businesses connect with their customers and grow their sales. Some of the unique features offered by Clever Elements include location analytics, social media integration, bounce rate, embeddable signup forms, data protection compliant / GDPR compliant, custom HTML editor, unsubscribed count, dynamic content, and live chat support. However, there are some common features that are missing from Clever Elements, such as educational blog posts, landing page editor, delivery email automation.

Most Viewed Comparisons

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Frequently Asked Questions

The best Email Marketing Software is Klenty. Klenty has been ranking number 1 for the last 127 days.

Email marketing tools allow businesses and marketers to craft, send, test, optimize and analyze their email marketing campaigns. Plus, you can automate and manage their emails using the software. 

Email marketing tools are vital for your businesses to connect with customers and prospects. You can design and send beautiful emails, track the success of your campaigns and optimize your email content for maximum impact. In addition, email marketing tools make it easier to measure your campaign's performance. Finally, you can adjust if your campaigns do not meet your expectations. 

Efficient Email Journey Builder

The best email marketing tools have efficient email journey builders that allow you to create complex email campaigns easily. You can create email flows with different triggers and conditions and test them to see how they perform. 


Built-in Campaign Monitor

The software monitors and tracks the performance of your email campaigns in real-time. You can see how many people opened your email, clicked on the links, and unsubscribed from your list. 


Dynamic Segmentation and Personalization

The best email marketing automation tools allow you to segment your email list and personalize your email content. As a result, you can deliver targeted messages more likely to be opened and read. 


Integration with Third-Party Apps

Email marketing platforms are integrated with different third-party apps, allowing you to add more functionality to your email campaigns. For example, you can connect your email list to your CRM software to manage your contacts and track customer relationships.


User-Friendly Interface

The features and functions of the email marketing platform prioritize ease of use. The best platforms have intuitive interfaces that anyone can master in minutes.   


Robust Reporting and Analytics

To increase conversions and sales, you can use promotional emails that target specific audiences with personalized messages. In addition, the software feature allows you to track email campaigns and offers extensive data about them to see how successful they are over time. 


Preloaded Email Templates

Email marketing software comes preloaded with ready-to-use emails that you may use to create your email advertisements. You can also personalize the templates to represent your brand identity.


Multi-User Editing and Collaboration

The multi-user editing and collaboration feature allow multiple team members to work on and modify email messages. 


Site Tracking

The site tracking feature monitors visitor activity on your website, integrating it with your email list. With this feature, you can see how people interact with your site and email campaigns.

 

Having unnecessary email marketing platform features will slow you down and complicate your email marketing efforts, so consider the features that are most important to you. Next, identify your business goals and choose a tool that will help you achieve these goals.