Best Email Marketing Software

The thing about ineffective email marketing is not that they are sent too inconsistently but rather they are not differentiated enough. An email that is almost no different than the next is a surefire way to make recipients disinterested and unsubscribe from the listing. 

Newsletter Emails

These types of email marketing are normally done to improve brand recognition and increase market awareness. It allows a business to position itself in the minds of its leads and thus nurturing these leads into regular customers.

Transactional Emails

Customers are highly interested in transactional emails as it gives them a follow up on an action they did on your site. It is especially useful for retailers and service providers.

Behavioral Emails

Different behaviors of subscribers may require a particular type of email. Behavioral emails work best with an autoresponder of email marketing software. 

Announcement Email

An announcement email could contain a new product launch or a location branch opening. This type of email could conjure up excitement among readers, especially when an air of mystery is added to it.

Job Posting Email

Dubbed as the We're Hiring email, a job posting email gives a sense of importance among your subscribes. What better way of valuing your subscribers than by giving them first dibs or a shot in getting to work with you.

Anniversary Email

An anniversary email is a good way of thanking your loyal subscribers. It could contain a message informing a subscriber that they have been with you for a year or more already.

Value Email

A value email is like the carrot stick among all types of email marketing. It does not have to be blatantly urging users to take action, but it could be an interesting email that an inbox reader would likely open. It could include current news, inspirational stories, tips, advice, and motivational quotes.

Order and Shipping Emails

These types of emails are relevant for customers who placed an order on retailing e-commerce. Order and shipping emails also lead to several clicks by customers due to personal interest.

These typically include:

- Order confirmations

- Receipts or Invoices

- Billing Statements

- Bill of Lading or Shipping Notices

Cancellation Notices

It would also be great to integrate product or service promotions, especially if they are closely related to the transaction on hand.

Subscription and Renewal Emails

Another type of transaction email is the subscription and renewal emails. These are targeted for paid subscribers of service and software providers.

These typically include:

- Subscription Success

- Unsubscription Notices

Welcome Email

Often triggered by a new email subscription, a welcome email typically thanks to a subscriber. It may add what type of content a subscriber could expect. It is also an invitation to stay tuned for the coming update.

Abandoned Cart or Browsing Emails

With certain site tracking tools, a business owner could tell whether a logged-in customer has items left in a shopping cart. It can also determine if a user has left open an online file like a shared PDF.

An abandoned cart or browsing email could have a provoking subject line that says, "You forgot something." This could be an income-generating opportunity wherein potential customers would recall their prior interest in a particular item.

Offer Email (Free Gift, Free trial)

An offer email could provide a link towards a discount coupon, cheaper deals, a free gift, or a free trial period. This type of email is often triggered by a new subscription. Then again, it may be sent out regularly. It could be given in exchange for a particular expected action. It could even be simply given away–no strings attached and to thank loyal subscribers.

Survey Email

A business should get input from the consumers themselves. This is where a survey email is handy. It could lead to a landing page where a subscriber could fill in and answer questions.

New Product Email

It is a great tactic to jumpstart sales of a new item to highly engaged users. A new product email does exactly this. Whenever a new item is added to the product listing, details of this item could be sent to the inboxes of subscribers. This type of email could nudge leads into inspecting an item and potentially checkout online. 

There are different techniques that are within reach which could help in the growth of the email subscriber list. These techniques include the use of social media, the business website, or the email itself.

Social Media

- An online contest can be used to promote an email subscription. A condition to join an online contest could include subscribing to the email newsletter.

- Promoting an offer or a freebie in social media is another way to get in touch with interested leads. An email could be required to redeem such offers or giveaways.

- Facebook Business Pages have a Call-to-Action feature which could be used to lead to a landing page where visitors could input their email to subscribe.

- Pinterest can also be a way to promote through aesthetic visuals that are relevant to the business or content creation. These images could be linked to a subscription form.

- Youtube allows content creators to add end cards to a video. These hyperlinked cards can also lead to subscription landing pages.

Websites and Blogs

- Website visitors could be asked for feedback especially when they have been on a page for a certain amount of time. An email may also be requested when they permit to give it.

- The website may also include links to offers that would require an email to acquire.

- A blog that can be subscribed to is not only a good way to increase search engine ranks, but it is also a way to turn blog subscribers to email subscribers in the long run.

-Include places for clients’ reviews. Readers are more engaged when they are given a platform to have a say on things. Giving these reviews would require them their emails.

- Creating some "bonus" content could also work. A blog may post free basic tips and advice on a certain matter. For more advanced teachings, subscription to the email newsletter could be requested.

Emails

- Create emails that make an impact. Growing the subscriber list is not only about adding new people but it is also about keeping people engaged.

- Ensure that social media sharing buttons are accessible. It is possible that subscribers would like to share an offer they received in an email. Make it easier for them to do so, as it could benefit the business as well.

- One may consider making segments of email listings. A subscriber may opt to receive certain kinds of email depending on what they are interested in. A checklist upon initial subscription would do just the trick. 

There is actually no definite answer to this question. The best time largely depends on the demographics of your subscriber lists. Marketers could ask themselves several questions. Are they in a particular timezone? Are they young people and night owls? Are they of the older generation and early birds?

This is where email metrics play a huge part in creating effective email campaigns. It is possible that through trial and error, a digital marketer would be able to identify the best time to send out emails. 

Do's

- Grow the subscriptions list through high-engaging and relevant content. Use autoresponders to send timely emails.

- Add a personal name or an official name in the Sender emails. Keep it simple with three typefaces at most.

- Make content that works across devices. Usually, it is 500 to 650 pixels wide.

Dont's

- Do not purchase email lists. Not only does it violate data privacy, but it is also ineffective in lead generation.

- Do not manually send out every single email. A business with high reach would find this inefficient and costly.

- Avoid No-Reply email addresses, if possible, since subscribers prefer opening emails that are written by real people.

- Make a clutter of an email with over a handful of typefaces and graphics. Not only is it an aesthetic disaster but it will also seem unprofessional.

- Creating an email of more than 650 pixels wide. It could be inconvenient for mobile users as they would need to view the email horizontally due to hidden text. 

Open Rate

This signifies the percentage of email opens. It helps you in strategizing subject lines to induce email opens.

Clickthrough Rate

It counts the rate of link clicks within the email. This also shows how well integrated the links are.

Conversion Rate

A metric that shows the percentage of recipients who clicked a link within an email, and performed the desired action, such as filling a survey or purchasing. It helps in the analysis of whether the marketing strategy has met the goals of a business.

Bounce Rate

This shows the percentage of emails that failed to reach recipient inboxes due to invalid addresses or other issues. This rate helps in cutting down the subscriber list and giving more room to relevant leads.

List Growth Rate

It shows the rate of growth in the size of your subscriber pool. This percentage will tell how wide is the market reach of the campaign.

Email Sharing/Forwarding Rate

It is a percentage that shows the proportion of recipients who had the email campaign and either forwarded it or shared it on social media. You could utilize this data and see what sort of content is worth sharing.

Overall ROI

The return on investment rate shows the proportion of revenue over your campaign spending. This is especially great for business owners who want to see actual results from their marketing efforts.

Unsubscribe Rate

This reveals the percentage of unsubscribes after a particular email was opened. The rate can be used to figure out what type of content ticks of recipients.