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Best Content Analytics in October 2022

The best content analytics tool will help you measure things like page views, unique visitors, and engagement. It can also help you track social media shares and comments. This information is essential for understanding what type of content your audience likes best and for improving your website's overall performance.

14 Listed services

2,134Analyzed reviews

213Suspicious reviews

Service

Price

Content Audit

Performance Tracking

Content Score

Segmentation Filter

Competitive Intelligence

1

2

Semrush logo
Truely score heart icon

5.0/5

204 reviews

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$119.95

per month

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2

6

Matomo logo
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5.0/5

112 reviews

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$21.56

per month

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3

7

BrightEdge logo
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5.0/5

198 reviews

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4

3

Parse.ly logo
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4.9/5

190 reviews

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5

4

Similarweb logo
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4.9/5

211 reviews

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6

Contentsquare logo
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4.9/5

202 reviews

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7

4

Searchmetrics logo
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4.9/5

126 reviews

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$100.97

per month

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8

4

Countly logo
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4.8/5

55 reviews

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Contact company for pricing

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9

4

BuzzSumo logo
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4.8/5

280 reviews

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$79.00

per month, $948.00 billed annually

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10

8

Moz logo
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4.8/5

500 reviews

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$99.00

per month

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#1

Semrush

Semrush

Best Overall

204 Reviews analysed

202 Positive

2 Negative

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Key facts

  • Content Audit

  • Performance Tracking

  • Content Score

  • Segmentation Filter

Pros

  • Great for creating social media posts

  • Better than the rest

  • Learning curve is gentle

  • Great for tracking progress

  • Easy to use

See all

Cons

  • Customer service is bad

  • Laggy performance

See all

#2

Matomo

112 Reviews analysed

102 Positive

10 Negative

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Key facts

  • Performance Tracking

  • Segmentation Filter

Pros

  • Nothing to dislike

  • Easy to install

  • Easy to use

  • Free version is great

  • Could recover all data

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Cons

  • Slow performance

  • Mobile app is bad

  • No way to contact support

  • Disappointing free version

  • Not user friendly

See all

Key facts

  • Content Audit

  • Performance Tracking

  • Competitive Intelligence

Pros

  • Nothing to dislike

  • Great for tracking progress

  • Search feature

  • Will use it again

  • Lots of long time users

See all

Cons

  • Inaccurate

  • Buggy

  • Laggy performance

  • Too expensive

  • Bad accessibility

See all

#4

Parse.ly

190 Reviews analysed

186 Positive

4 Negative

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Key facts

  • Content Audit

  • Performance Tracking

  • Content Score

  • Segmentation Filter

Pros

  • Nothing to dislike

  • Great for tracking progress

  • Great for creating social media posts

  • Very intuitive

  • Saved lots of time

See all

Cons

  • Not recommended

  • There are better alternatives

  • Not user friendly

  • Hard to navigate

See all

Key facts

  • Content Audit

  • Competitive Intelligence

Pros

  • Nothing to dislike

  • Great web version

  • Free version is great

  • Could recover all data

  • Great for creating social media posts

See all

Cons

  • Data loss

  • No way to contact support

  • Bad accessibility

  • Limited functionality

  • Difficult to understand

See all

Key facts

  • Performance Tracking

  • Segmentation Filter

Pros

  • Nothing to dislike

  • Easy to use

  • Better than the rest

  • Easy to understand

  • Customer service is great

See all

Cons

  • Bad user experience

  • There are better alternatives

  • Too expensive

See all

Key facts

  • Content Audit

  • Performance Tracking

  • Content Score

  • Competitive Intelligence

Pros

  • Search feature

  • Really appreciated by its users

  • Better than the rest

  • Great for tracking progress

  • Pleased with experience

See all

Cons

  • Too expensive

  • Customer service is bad

  • There are better alternatives

  • Mobile app is bad

  • Latest update is not great

See all

#8

Countly

55 Reviews analysed

47 Positive

8 Negative

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Key facts

  • Performance Tracking

Pros

  • Really appreciated by its users

  • Nothing to dislike

  • Free version is great

  • Easy to integrate

  • Great for tracking progress

See all

Cons

  • Crashes reported

  • Hard to navigate

  • Bad user experience

  • Slow performance

  • There are better alternatives

See all

#9

BuzzSumo

280 Reviews analysed

259 Positive

21 Negative

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Key facts

  • Content Audit

  • Competitive Intelligence

Pros

  • Great for creating social media posts

  • Nothing to dislike

  • Makes promoting easy

  • Good value for money

  • Better than the rest

See all

Cons

  • Not user friendly

  • Disappointing free version

  • Not recommended

  • Compatibility issues

  • Limited functionality

See all

#10

Moz

500 Reviews analysed

454 Positive

46 Negative

Visit site

Key facts

  • Content Audit

  • Performance Tracking

  • Segmentation Filter

  • Competitive Intelligence

Pros

  • Great for tracking progress

  • Free version is great

  • Better than the rest

  • Good value for money

  • Learning curve is gentle

See all

Cons

  • Disappointing features

  • Compatibility issues

  • Data loss

  • Premium version issues

  • Too expensive

See all

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Frequently Asked Questions

The best Content Analytic is Semrush. Semrush has been ranking number 1 for the last 63 days.

A content analytics tool is a software that analyzes data from your website or blog. It can provide insight into how many people visit your pages, what types of content they enjoy reading most often, which posts get shared on social media sites like Facebook and Twitter, etc. This information helps you understand what kind of content works best for your audience so you can create more of it in the future.

A content analytics platform works by tracking various metrics on your website or blog. It gathers information like page views, unique visitors, time spent reading articles, and even shares across social media sites. The goal of this information is to allow businesses and marketers to improve their content and make it better that will increase engagement and conversions.

Data Analysis and Visualization

The best content analytics tools will help you understand and visualize your data so you can make better decisions about your content.

Keyword Tracking

This feature allows you to keep track of the keywords that are being searched for in your content. It can help you determine which topics are popular among readers and which ones need more improvement

Actionable Insights

The best content analytics platforms give you information that you can use right away to make changes in your content strategy.

Real-time Updates

If you want up-to-date information on how well a piece of content is performing, some software programs offer real-time updates so you don't have to wait until tomorrow for what's happening today.

Exporting Data and Reports

This feature allows you to export your content analytics data in various formats such as PDFs, Excel files, or other types of documents. This is useful for gathering comments and insights from team members or other departments, as well as sharing them throughout the organization.

Seamless Integration with Other Platforms

Some content analytics tools integrate seamlessly with other marketing and business platforms, making it easy to get a complete view of your data all in one place. This is crucial for businesses that have multiple channels and want to see how each one performs at a glance.

Data Collection and Management

This feature allows users to collect data from multiple sources and manage it in one place. This can be helpful for companies who have different sites or apps but want all their information together so they don't have any login credentials floating around.

Smooth Collaboration

This feature allows team members to work together on projects. This can be helpful for businesses who want to create a content strategy but don't have the manpower to do it all themselves.

Content analytics market software is important because it helps to better understand how your audience engages with content. This is key to improving their experience and, as a result, better performance for your website or blog.