Best Cold Email Outreach Software in May 2022

Scale up your outbound marketing campaigns, find new clients, and increase your revenue through the use of cold email platforms. The best software for cold email outreach can automatically schedule email campaigns to new prospects, send follow-ups, personalize emails, set drip campaigns, and more in just a few clicks. Speed up your customer acquisition campaigns and workflow with any of the best cold email software listed below.

updated May 18, 2022 12:12 PM

16

listed services

5,263

analyzed reviews

526

suspicious reviews removed

Ranking

Service

Truely Score

Price

Email Template Builder

Email Verification

Email Tracking

Email Automation

Integration Capabilities

1
Mailshake logo

Mailshake

Truely score heart icon

5.0/5

295 reviews

$44.00

per month, $528.00 billed annually

2
GMass logo

GMass

Truely score heart icon

4.2/5

1,013 reviews

$16.58

per month, $199 billed annually

3
Woodpecker logo

Woodpecker

Truely score heart icon

4.2/5

77 reviews

$32.00

per month, $384 billed annually

4

1

SalesBlink logo

SalesBlink

Truely score heart icon

4.0/5

458 reviews

$11.00

per month, $132.00 billed annually

5

1

Saleshandy logo

Saleshandy

Truely score heart icon

4.0/5

639 reviews

$9.00

per month, $108.00 billed annually

6

1

Reply.io logo

Reply.io

Truely score heart icon

3.9/5

392 reviews

Custom

Contact company for pricing

7

1

Meet Alfred logo

Meet Alfred

Truely score heart icon

3.8/5

326 reviews

$49.00

per month

8

3

Klenty logo

Klenty

Truely score heart icon

3.8/5

253 reviews

$35.00

per month, $420.00 billed annually

9

1

Yesware logo

Yesware

Truely score heart icon

3.7/5

445 reviews

$15.00

per month, $180.00 billed annually

10

6

Lemlist logo

Lemlist

Truely score heart icon

3.7/5

892 reviews

$25.00

per month, $300.00 billed annually

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Frequently Asked Questions

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What is cold email outreach software?

Cold email outreach software is a digital tool that helps you automate your cold email outreach efforts to potential leads. Aside from scheduling emails for every stage of the customer journey, the software provides customizable email templates, tracks your email campaign performance, sends personalized emails, and more.

What are the benefits of cold emailing tools?

Cold emailing tools refine your outreach strategy and help you get new business easily by doing the following:


Building Client Lists 

Search potential audiences by industry or interest and generate lookalike audiences of your current customer base in a few clicks.


Analytics and Reporting

Track and improve the success of your email marketing campaigns by reviewing open rates, bounce rates, ideal delivery times, and other important metrics in one easy-to-use dashboard.


Scalable and Inexpensive Marketing Strategy

Sending emails is free, so you will be spending less on cold email strategies than advertising or cold-calling. Using a cold email outreach tool also reduces the time spent managing your email campaigns while showing you campaign results almost instantly.


A/B testing

Tweaking one small part of your message or template can spell the difference between an unopened and an opened email. A cold emailing tool helps you test out email variations, tracking their successful variables so you can create the perfect email template.

What are the features of cold email outreach Software?

Automated Email Actions

This is the main function of cold email software, although the degree of automation may vary across different providers. At a minimum, the software should be able to:


• send emails on a predefined schedule

• follow automated email sequences like follow-up or stop emails

• add and remove email recipients


Multiple Inboxes

The software prevents duplication and confusion by sorting incoming emails according to campaign.


Email Tracking and Analytics

Generates reports on the behavior of your emails and recipients, such as the most-clicked links within your content, open rates, bounce rates, and more.


Personalization

Allows you to insert dynamic data for every email, such as the recipient’s first name, company name, and a unique introductory sentence.


Email Templates

The software usually has a database of templates that addresses different industries and different stages of your marketing funnel.


Software Integration

Lets you manage your outreach campaigns directly on your email provider. More advanced software can integrate with LinkedIn and sales CRMs.


Deliverability Management

Ensures your email is never lost in the recipient’s spam folder through email warmup, inbox rotation, auto-replies, and more.


Collaboration Features

Lets your team work on different campaigns through the use of synchronized dashboards.

Is there a free cold email outreach software?

Most cold email tools have a free trial that you can test out. However, it’s best to opt for a paid version if you are managing multiple campaigns, or reaching out to hundreds of potential leads daily.

Is it legal to send cold emails?

It is legal for companies and individuals to send cold emails, as long as you follow FTC guidelines and avoid spamming.

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