Best Cold Email Outreach Software in May 2022

Cold email outreach software is a digital tool that helps you automate your cold email outreach efforts to potential leads. Aside from scheduling emails for every stage of the customer journey, the software provides customizable email templates, tracks your email campaign performance, sends personalized emails, and more.

Cold emailing tools refine your outreach strategy and help you get new business easily by doing the following:

Building Client Lists 

Search potential audiences by industry or interest and generate lookalike audiences of your current customer base in a few clicks.

Analytics and Reporting

Track and improve the success of your email marketing campaigns by reviewing open rates, bounce rates, ideal delivery times, and other important metrics in one easy-to-use dashboard.

Scalable and Inexpensive Marketing Strategy

Sending emails is free, so you will be spending less on cold email strategies than advertising or cold-calling. Using a cold email outreach tool also reduces the time spent managing your email campaigns while showing you campaign results almost instantly.

A/B testing

Tweaking one small part of your message or template can spell the difference between an unopened and an opened email. A cold emailing tool helps you test out email variations, tracking their successful variables so you can create the perfect email template.

Automated Email Actions

This is the main function of cold email software, although the degree of automation may vary across different providers. At a minimum, the software should be able to:

• send emails on a predefined schedule

• follow automated email sequences like follow-up or stop emails

• add and remove email recipients

Multiple Inboxes

The software prevents duplication and confusion by sorting incoming emails according to campaign.

Email Tracking and Analytics

Generates reports on the behavior of your emails and recipients, such as the most-clicked links within your content, open rates, bounce rates, and more.

Personalization

Allows you to insert dynamic data for every email, such as the recipient’s first name, company name, and a unique introductory sentence.

Email Templates

The software usually has a database of templates that addresses different industries and different stages of your marketing funnel.

Software Integration

Lets you manage your outreach campaigns directly on your email provider. More advanced software can integrate with LinkedIn and sales CRMs.

Deliverability Management

Ensures your email is never lost in the recipient’s spam folder through email warmup, inbox rotation, auto-replies, and more.

Collaboration Features

Lets your team work on different campaigns through the use of synchronized dashboards.

Most cold email tools have a free trial that you can test out. However, it’s best to opt for a paid version if you are managing multiple campaigns, or reaching out to hundreds of potential leads daily.

It is legal for companies and individuals to send cold emails, as long as you follow FTC guidelines and avoid spamming.