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Best Cold Email Outreach Software in October 2022

Scale up your outbound marketing campaigns, find new clients, and increase your revenue through the use of cold email platforms. The best software for cold email outreach can automatically schedule email campaigns to new prospects, send follow-ups, personalize emails, set drip campaigns, and more in just a few clicks. Speed up your customer acquisition campaigns and workflow with any of the best cold email software listed below.

16 Listed services

4,179Analyzed reviews

418Suspicious reviews

Service

Price

Email Template Builder

Email Verification

Email Tracking

Email Automation

Integration Capabilities

1

9

Outplay logo
Truely score heart icon

5.0/5

195 reviews

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$75.00

per month, $900.00 billed annually

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2

4

Saleshandy logo
Truely score heart icon

4.8/5

296 reviews

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$9.00

per month, $108.00 billed annually

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3

4

Reply.io logo
Truely score heart icon

4.7/5

289 reviews

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Contact company for pricing

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4

2

SalesBlink logo
Truely score heart icon

4.5/5

314 reviews

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$11.00

per month, $132.00 billed annually

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5

2

GMass logo
Truely score heart icon

4.5/5

882 reviews

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$16.58

per month, $199 billed annually

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6

5

Mailshake logo
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4.4/5

295 reviews

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$44.00

per month, $528.00 billed annually

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7

5

Klenty logo
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4.4/5

190 reviews

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$35.00

per month, $420.00 billed annually

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8

3

Lemlist logo
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4.3/5

744 reviews

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$25.00

per month, $300.00 billed annually

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9

2

MailRush.io logo
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4.2/5

82 reviews

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$19.00

per month

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10

1

Meet Alfred logo
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4.2/5

325 reviews

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$49.00

per month

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#1

Outplay

Outplay

Best Overall

195 Reviews analysed

191 Positive

4 Negative

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Key facts

  • Email Template Builder

  • Email Verification

  • Email Tracking

  • Email Automation

Pros

  • Nothing to dislike

  • Easy to use

  • Customer service is great

  • Email templates are great

  • Saved lots of time

See all

Cons

  • Compatibility issues

  • Limited functionality

  • Frustrating experience

See all

Key facts

  • Email Template Builder

  • Email Tracking

  • Email Automation

  • Integration Capabilities

Pros

  • Email templates are great

  • Nothing to dislike

  • Easy to use

  • Great for tracking progress

  • Great support

See all

Cons

  • Cannot cancel subscription

  • Disappointing features

  • Refund issues

  • Not recommended

  • Customer service is bad

See all

#3

Reply.io

289 Reviews analysed

270 Positive

19 Negative

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Key facts

  • Email Tracking

  • Email Automation

Pros

  • Email templates are great

  • Nothing to dislike

  • Customer service is great

  • Easy to use

  • Great support

See all

Cons

  • No way to contact support

  • Customer support is unresponsive

  • You have to pay extra

  • Data loss

  • Not recommended

See all

Key facts

  • Email Template Builder

  • Email Verification

  • Email Tracking

  • Email Automation

Pros

  • Email templates are great

  • Easy to use

  • Saved lots of time

  • Feature is rich

  • Better than the rest

See all

Cons

  • Premium version is not worth it

  • Fake reviews

See all

#5

GMass

882 Reviews analysed

874 Positive

8 Negative

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Key facts

  • Email Template Builder

  • Email Verification

  • Email Automation

Pros

  • Email templates are great

  • Easy to use

  • Saved lots of time

  • Easy to install

  • Free version is great

See all

Cons

  • Delivery problems

  • Learning curve steep

  • There are better alternatives

  • Account setup is hard

  • Disappointing features

See all

#6

Mailshake

295 Reviews analysed

282 Positive

13 Negative

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Key facts

  • Email Tracking

  • Email Automation

  • Integration Capabilities

Pros

  • Nothing to dislike

  • Email templates are great

  • Easy to use

  • Customer service is great

  • Learning curve is gentle

See all

Cons

  • Customer service is bad

  • Compatibility issues

  • Limited functionality

  • Getting errors

  • You have to pay extra

See all

#7

Klenty

190 Reviews analysed

183 Positive

7 Negative

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Key facts

  • Email Template Builder

  • Email Verification

  • Email Tracking

  • Email Automation

Pros

  • Nothing to dislike

  • Email templates are great

  • Easy to use

  • Saved lots of time

  • Customer service is great

See all

Cons

  • Data loss

  • Buggy

  • Fine print

  • There are better alternatives

  • Data protection concerns

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#8

Lemlist

744 Reviews analysed

689 Positive

55 Negative

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Key facts

  • Email Verification

  • Email Automation

  • Integration Capabilities

Pros

  • Email templates are great

  • Easy to use

  • Many templates to choose from

  • Better than the rest

  • Saved lots of time

See all

Cons

  • There are better alternatives

  • Customer service is bad

  • Not user friendly

  • Compatibility issues

  • Learning curve steep

See all

Key facts

  • Email Template Builder

  • Email Verification

  • Email Tracking

  • Email Automation

  • Integration Capabilities

Pros

  • Email templates are great

  • Easy to use

  • Easy to understand

  • Easy to install

  • User friendly

See all

Cons

  • Customer service is bad

  • Account is locked

  • Learning curve steep

  • Update issues

  • Takes forever to open

See all

#10

Meet Alfred

325 Reviews analysed

300 Positive

25 Negative

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Key facts

  • Email Template Builder

  • Email Tracking

  • Email Automation

Pros

  • Saved lots of time

  • Really appreciated by its users

  • Lots of long time users

  • Great tool for the task

  • Nothing to dislike

See all

Cons

  • Customer service is bad

  • Not recommended

  • Refund issues

  • No way to contact support

  • Too expensive

See all

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Frequently Asked Questions

The best Cold Email Outreach Software is Outplay. Outplay has been ranking number 1 for the last 64 days.

Cold email outreach software is a digital tool that helps you automate your cold email outreach efforts to potential leads. Aside from scheduling emails for every stage of the customer journey, the software provides customizable email templates, tracks your email campaign performance, sends personalized emails, and more.

Cold emailing tools refine your outreach strategy and help you get new business easily by doing the following:


Building Client Lists 

Search potential audiences by industry or interest and generate lookalike audiences of your current customer base in a few clicks.


Analytics and Reporting

Track and improve the success of your email marketing campaigns by reviewing open rates, bounce rates, ideal delivery times, and other important metrics in one easy-to-use dashboard.


Scalable and Inexpensive Marketing Strategy

Sending emails is free, so you will be spending less on cold email strategies than advertising or cold-calling. Using a cold email outreach tool also reduces the time spent managing your email campaigns while showing you campaign results almost instantly.


A/B testing

Tweaking one small part of your message or template can spell the difference between an unopened and an opened email. A cold emailing tool helps you test out email variations, tracking their successful variables so you can create the perfect email template.

Automated Email Actions

This is the main function of cold email software, although the degree of automation may vary across different providers. At a minimum, the software should be able to:


• send emails on a predefined schedule

• follow automated email sequences like follow-up or stop emails

• add and remove email recipients


Multiple Inboxes

The software prevents duplication and confusion by sorting incoming emails according to campaign.


Email Tracking and Analytics

Generates reports on the behavior of your emails and recipients, such as the most-clicked links within your content, open rates, bounce rates, and more.


Personalization

Allows you to insert dynamic data for every email, such as the recipient’s first name, company name, and a unique introductory sentence.


Email Templates

The software usually has a database of templates that addresses different industries and different stages of your marketing funnel.


Software Integration

Lets you manage your outreach campaigns directly on your email provider. More advanced software can integrate with LinkedIn and sales CRMs.


Deliverability Management

Ensures your email is never lost in the recipient’s spam folder through email warmup, inbox rotation, auto-replies, and more.


Collaboration Features

Lets your team work on different campaigns through the use of synchronized dashboards.

Most cold email tools have a free trial that you can test out. However, it’s best to opt for a paid version if you are managing multiple campaigns, or reaching out to hundreds of potential leads daily.

It is legal for companies and individuals to send cold emails, as long as you follow FTC guidelines and avoid spamming.