Best Brand Monitoring Tools in May 2022

From SMEs and startups right through to large enterprises, tracking your brand’s mentions are crucial in understanding your market. Knowing how you are perceived by your customers is key to leveraging your brand’s performance and keeping one step ahead of your competitors.

updated May 18, 2022 12:12 PM

17

listed services

16,527

analyzed reviews

1,653

suspicious reviews removed

Ranking

Service

Truely Score

Price

Mention Analytics

Alert Notification

Discussion Volume Chart

Hashtag Tracking

Automated Report

1
Sprout Social logo

Sprout Social

Truely score heart icon

4.4/5

1,831 reviews

$89.00

per month. $1068.00 billed annually

2
Brand24 logo

Brand24

Truely score heart icon

4.2/5

469 reviews

$49.00

per month, $588.00 billed annually

3
Brandwatch logo

Brandwatch

Truely score heart icon

3.9/5

264 reviews

Custom

Contact company for pricing

4
Mentionlytics logo

Mentionlytics

Truely score heart icon

3.8/5

110 reviews

$41.00

per month, $492.00 billed annually

5
Keyhole logo

Keyhole

Truely score heart icon

3.7/5

59 reviews

Custom

Contact company for pricing

6

1

BuzzSumo logo

BuzzSumo

Truely score heart icon

3.6/5

489 reviews

$79.00

per month, $948.00 billed annually

7

1

Awario logo

Awario

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3.6/5

121 reviews

$24.00

per month, $288.00 billed annually

8
BrandMentions logo

BrandMentions

Truely score heart icon

3.6/5

2 reviews

$99.00

per month

9
Mention logo

Mention

Truely score heart icon

3.5/5

855 reviews

$24.00

per month, $288.00 billed annually

10
Hootsuite logo

Hootsuite

Truely score heart icon

3.5/5

10,798 reviews

$49.00

per month

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Frequently Asked Questions

Truely is based on AI algorithms that are getting smarter every day.
What is Brand Monitoring?

Brand monitoring is the process of keeping track of all public mentions of a brand across the web using brand monitoring software and brand tracking tools. The process enables you to discover where your brand is being mentioned, discussed and how your brand is perceived. Collecting this data allows you to understand your market, which marketing and sales techniques are working, and which are not.

Why is Brand Monitoring so important?

There are many ways a business can measure its level of service and overall performance across the web. Tuning into customer feedback and reviews is one of the main indicators and gives a clear understanding of how a brand is performing and how well it is perceived.


Brand monitoring allows a fly-on-the-wall experience, seeing, listening and witnessing how consumers interact with your products/services. How consumers truly feel about your brand, how this is communicated across the internet and most importantly being able to collect and analyze the data are all aspects of brand monitoring.

Do I really need to monitor Brand mentions?

Being able to respond to your brand mentions, whether positive or negative, gives clear insight, a sturdy foothold and heads-up on how to improve your products and services. This allows you to deal with complaints when they occur, which, in turn, protects your brand.


Customers tweet, post and write reviews, illustrating that the power of social proof is a cornerstone in the sales and marketing industry, and word-of-mouth has never lost its place in gauging a brand’s strength in the market.


Keeping track of what is being said, by whom and how these mentions and comments impact your brand, can give you insight and keep you in touch with your customers without having to request or rely on feedback forms and reviews alone.


Brand monitoring software can give you a clear picture of where your target audience spends their time online, what is important to them, and can enable you to discover new platforms and communities.

Which are the best tools for Brand Monitoring and mentions?

Decide what you need to focus on and what you are trying to achieve through your marketing strategy, this will help you decide which brand monitoring tool is right for you.


Choosing the Best Brand Monitoring Tool for Your Needs

Choosing a brand monitoring tool can seem daunting as there are so many out there to choose from. Consider starting with a brand monitoring tool with features that include automatic notifications, custom reporting, and access and links to brand mentions. Many of the best brand monitoring tools offer multiple features, and depending on which metrics you want to track, it is worth testing which suits your needs and requirements.


Once you have collected your data you can then begin to evaluate your results. Discovering where your brand is mentioned most gives you the data required to drill down into the metrics that illustrate your brand’s strengths and weaknesses. This helps you to adapt your marketing strategy over time.

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