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Best Brand Monitoring Tools in October 2022

From SMEs and startups right through to large enterprises, tracking your brand’s mentions are crucial in understanding your market. Knowing how you are perceived by your customers is key to leveraging your brand’s performance and keeping one step ahead of your competitors.

17 Listed services

14,023Analyzed reviews

1,402Suspicious reviews

Service

Price

Mention Analytics

Alert Notification

Discussion Volume Chart

Hashtag Tracking

Automated Report

1

3

Keyhole logo
Truely score heart icon

5.0/5

59 reviews

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2

7

Talkwalker logo
Truely score heart icon

5.0/5

122 reviews

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3

Mentionlytics logo
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5.0/5

101 reviews

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$41.00

per month, $492.00 billed annually

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4

7

SentiOne logo
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5.0/5

39 reviews

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5

7

Sendible logo
Truely score heart icon

5.0/5

333 reviews

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$25.00

per month, $300.00 billed annually

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6

5

Brand24 logo
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5.0/5

424 reviews

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$49.00

per month, $588.00 billed annually

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7

7

Iconosquare logo
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5.0/5

153 reviews

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$49.00

per month

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8

6

Brandwatch logo
Truely score heart icon

4.9/5

259 reviews

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9

1

BuzzSumo logo
Truely score heart icon

4.9/5

431 reviews

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$79.00

per month, $948.00 billed annually

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10

4

Mention logo
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4.8/5

792 reviews

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$24.00

per month, $288.00 billed annually

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#1

Keyhole

Keyhole

Best Overall

59 Reviews analysed

54 Positive

5 Negative

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Key facts

  • Mention Analytics

  • Alert Notification

  • Discussion Volume Chart

  • Hashtag Tracking

Pros

  • Nothing to dislike

  • Great for creating social media posts

  • Great for tracking progress

  • Makes promoting easy

  • Easy to understand

See all

Cons

  • Premium version issues

  • You have to pay extra

  • Data protection concerns

  • Disappointing free version

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Key facts

  • Mention Analytics

  • Alert Notification

  • Discussion Volume Chart

  • Hashtag Tracking

  • Automated Report

Pros

  • Great for creating social media posts

  • Email templates are great

  • Very useful

  • Great for tracking progress

  • Makes promoting easy

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Cons

  • Data loss

  • No way to contact support

  • Inaccurate

  • Bad accessibility

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Key facts

  • Mention Analytics

  • Alert Notification

  • Discussion Volume Chart

  • Hashtag Tracking

Pros

  • Great for creating social media posts

  • Nothing to dislike

  • User friendly

  • Results are awesome

  • Really appreciated by its users

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Cons

  • Frustrating experience

  • Problems with app store listing

  • Glitchy

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Key facts

  • Mention Analytics

  • Alert Notification

  • Discussion Volume Chart

  • Automated Report

Pros

  • Nothing to dislike

  • Great for creating social media posts

  • Feature is rich

  • Very intuitive

  • Customer service is great

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Cons

  • Login problems

See all

#5

Sendible

333 Reviews analysed

308 Positive

25 Negative

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Key facts

  • Mention Analytics

  • Alert Notification

  • Discussion Volume Chart

  • Hashtag Tracking

  • Automated Report

Pros

  • Great for creating social media posts

  • Saved lots of time

  • Makes promoting easy

  • Nothing to dislike

  • Works across multiple devices

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Cons

  • Account setup is hard

  • Doesn't work on android

  • Clunky

  • Login problems

  • Problems with launching

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#6

Brand24

424 Reviews analysed

397 Positive

27 Negative

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Key facts

  • Mention Analytics

  • Alert Notification

  • Discussion Volume Chart

  • Hashtag Tracking

  • Automated Report

Pros

  • Great for creating social media posts

  • Nothing to dislike

  • Good value for money

  • Customer service is great

  • Really appreciated by its users

See all

Cons

  • Data loss

  • Account setup is hard

  • Disappointing features

  • Inaccurate

  • Too expensive

See all

Key facts

  • Mention Analytics

  • Alert Notification

  • Hashtag Tracking

  • Automated Report

Pros

  • Great for creating social media posts

  • Nothing to dislike

  • Good value for money

  • Doesn't slow down your device

  • Free version is great

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Cons

  • Slow performance

  • Customer service is bad

  • Doesn't work

  • Data protection concerns

  • Disappointing free version

See all

Key facts

  • Mention Analytics

  • Alert Notification

  • Automated Report

Pros

  • Great for creating social media posts

  • Nothing to dislike

  • Has everything you need

  • Learning curve is gentle

  • Customer service is great

See all

Cons

  • Difficult to understand

  • Not recommended

  • Customer service is bad

  • Data loss

  • Hard to navigate

See all

#9

BuzzSumo

431 Reviews analysed

399 Positive

32 Negative

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Key facts

  • Mention Analytics

  • Alert Notification

  • Hashtag Tracking

  • Automated Report

Pros

  • Great for creating social media posts

  • Nothing to dislike

  • Makes promoting easy

  • Search feature

  • Good value for money

See all

Cons

  • Limited functionality

  • Not user friendly

  • Disappointing free version

  • Bad user experience

  • Premium version is not worth it

See all

#10

Mention

792 Reviews analysed

679 Positive

113 Negative

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Key facts

  • Mention Analytics

  • Alert Notification

  • Discussion Volume Chart

  • Hashtag Tracking

Pros

  • Great for creating social media posts

  • Nothing to dislike

  • Free version is great

  • Easy to use

  • Really appreciated by its users

See all

Cons

  • Login problems

  • Compatibility issues

  • Disappointing free version

  • Difficult to understand

  • Crashes reported

See all

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Frequently Asked Questions

The best Brand Monitoring Tool is Keyhole. Keyhole has been ranking number 1 for the last 64 days.

Brand monitoring is the process of keeping track of all public mentions of a brand across the web using brand monitoring software and brand tracking tools. The process enables you to discover where your brand is being mentioned, discussed and how your brand is perceived. Collecting this data allows you to understand your market, which marketing and sales techniques are working, and which are not.

There are many ways a business can measure its level of service and overall performance across the web. Tuning into customer feedback and reviews is one of the main indicators and gives a clear understanding of how a brand is performing and how well it is perceived.


Brand monitoring allows a fly-on-the-wall experience, seeing, listening and witnessing how consumers interact with your products/services. How consumers truly feel about your brand, how this is communicated across the internet and most importantly being able to collect and analyze the data are all aspects of brand monitoring.

Being able to respond to your brand mentions, whether positive or negative, gives clear insight, a sturdy foothold and heads-up on how to improve your products and services. This allows you to deal with complaints when they occur, which, in turn, protects your brand.


Customers tweet, post and write reviews, illustrating that the power of social proof is a cornerstone in the sales and marketing industry, and word-of-mouth has never lost its place in gauging a brand’s strength in the market.


Keeping track of what is being said, by whom and how these mentions and comments impact your brand, can give you insight and keep you in touch with your customers without having to request or rely on feedback forms and reviews alone.


Brand monitoring software can give you a clear picture of where your target audience spends their time online, what is important to them, and can enable you to discover new platforms and communities.

Decide what you need to focus on and what you are trying to achieve through your marketing strategy, this will help you decide which brand monitoring tool is right for you.


Choosing the Best Brand Monitoring Tool for Your Needs

Choosing a brand monitoring tool can seem daunting as there are so many out there to choose from. Consider starting with a brand monitoring tool with features that include automatic notifications, custom reporting, and access and links to brand mentions. Many of the best brand monitoring tools offer multiple features, and depending on which metrics you want to track, it is worth testing which suits your needs and requirements.


Once you have collected your data you can then begin to evaluate your results. Discovering where your brand is mentioned most gives you the data required to drill down into the metrics that illustrate your brand’s strengths and weaknesses. This helps you to adapt your marketing strategy over time.