Best A/B Testing Tools in November 2022
A/B testing is a technique that helps companies determine what changes to their website lead to an increase in conversions. It is an important tool in any marketer's arsenal because it gives them insight into which marketing strategies are working and which ones aren't.
19 Listed services
1,123Analyzed reviews
112Suspicious reviews
№
Service
Price
Testing
Visual Editor
Code Editor
Alerts
Free Trial
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Best Products
Key facts
Testing
Unlimited
Visual Editor
Alerts
In-Product
Pros
Easy to install
Easy to use
Great for tracking progress
Lots of long time users
User friendly
Cons
Not recommended
Bad user experience
Data loss
Disappointing free version
Difficult to understand
In their reviews, users have mentioned that VWO is easy to install and use, which are both clear pros. Additionally, it is great for tracking progress and many users have been using it for a long time, which suggests it is a reliable tool. On the other hand, some reviewers caution that VWO may not be recommended and that it runs in the background, so users should be aware of how it might impact their devices.
Key facts
Testing
Unlimited
Visual Editor
Code Editor
Alerts
Real-Time
Pros
Will use it again
Easy to use
Easy to install
Very intuitive
Great pricing
Cons
Not recommended
Customer service is bad
You have to pay extra
Difficult to understand
Bad user experience
In their reviews, users have mentioned that Optimizely is easy to use and very intuitive. They have also said that the web version is great, and that there are lots of long time users. However, some have not recommended it, saying that it is not suitable for larger businesses. Others say that it is great for small businesses, and has great pricing. Finally, some say that it is easy to install.
Key facts
Testing
Unlimited
Visual Editor
Code Editor
Alerts
Real-Time
Pros
Nothing to dislike
Will use it again
Great for tracking progress
Easy to install
Easy to understand
Cons
There are better alternatives
Customer service is bad
Limited functionality
Latest update is not great
Difficult to understand
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Key facts
Testing
Unlimited
Visual Editor
Code Editor
Alerts
In-Product
Free Trial
21 days
Pros
Beautiful interface
Great for small business
Customer service is great
Better than the rest
Good value for money
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Key facts
Testing
Unlimited
Visual Editor
Code Editor
Alerts
Real-Time
Free Trial
30 days
Pros
Saved lots of time
Easy to understand
Feature is rich
Will use it again
Easy to use
Frequently Asked Questions
The best A/B Testing Tool is VWO. VWO has been ranking number 1 for the last 115 days.
A/B testing compares two versions of a webpage to determine which one performs better. This is a valuable tool for web designers and marketers because it helps them see what changes in their design will be most effective.
A/B testing tools give you invaluable insights into which version of your site performs better and give you a clear sense of what to correct or remove. These insights are crucial for increasing conversions or engagement.
Coding knowledge is not necessary for simple A/B testing as A/B testing tools are designed to execute on simple clicks or test section flips. You will have to code if you need sophisticated multi-element testing or deep browser-level customization.
Marketers
Marketers who want to optimize their websites need A/B testing tools to easily access analytics that will help them understand their customers' behaviors and preferences.
Web designers
Web technicians use A/B testing tools to identify page elements that cause user friction and reduce conversion rates. These tools can determine which images lead to more clicks and conversions for different marketing campaigns. A/B testing tools also provide insights into user behavior by creating tests out of samples from live audiences.
A/B testing can be done in various ways, such as split test, multivariate test, or multipage testing. The goal is to find out which version is more effective.
Split URL testing
You can test radical changes by using split URL testing to experiment with a new version of your website. Your website traffic is split between the original and the variation with the other URL, so you can check which website has the better conversion rates.
Multivariate testing
You can change several variables at once to test a hypothesis. The objective is to identify which combination of variations performs best among all possible combinations.
Multipage testing
You can experiment with changes to particular elements on multiple pages. With multipage testing, you can create new versions of your sales funnel and test how the presence or absence of recurring elements like security badges influences conversions across an entire funnel.
Step 1. Research
Research how your website is currently performing. You need to collect information on how much traffic your website receives and which pages drive more traffic.
Step 2. Formulate hypothesis
Formulate your hypothesis about ways of increasing conversions.
Step 3. Make variations
Create variations based on your hypothesis. Variations are new versions of your current page with the changes you wish to make.
Step 4. Run tests
Run split URL tests, multivariate tests, or multipage testing.
Step 5. Analyze results
Analyze your results and implement changes. If the test is inconclusive, use the current information you have and implement it in your new test.