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2022 Rankings

A/B Testing Tools

Last updated on January, 12

Do you want to know which of your website ads, email campaigns, or social media ads are the most effective? A/B testing tools is a tool that helps marketers make decisions about the effectiveness of their online marketing before it goes live. Try one today and start testing!

A/B Testing Tools illustration

19 services ranked

Our ranking methodology

#

1

ABtesting.ai logo

ABtesting.ai

4.95

6 reviews

price starts:

$ 19.00

per month

Visit Website

price starts:

$ 19.00

per month

Testing

Unlimited

Visual Editor

Code Editor

Alerts

Real-Time

Free Trial

30 days

#

2

Kameleoon logo

Kameleoon

4.36

4 reviews

Custom

Testing

Unlimited

Visual Editor

Code Editor

Alerts

Real-Time

Free Trial

#

3

AB Tasty logo

AB Tasty

4.28

3 reviews

Custom

Testing

Unlimited

Visual Editor

Code Editor

Alerts

Real-Time

Free Trial

#

4

Leanplum logo

Leanplum

4.24

5 reviews

Custom

Testing

Unlimited

Visual Editor

Code Editor

Alerts

Real-Time

Free Trial

#

5

Crazy Egg logo

Crazy Egg

4.16

51 reviews

price starts:

$ 24.00

per month, $288.00 billed annually

Visit Website

price starts:

$ 24.00

per month, $288.00 billed annually

Testing

Unlimited

Visual Editor

Code Editor

Alerts

Real-Time

Free Trial

#

6

Webtrends Optimize logo

Webtrends Optimize

4.12

4 reviews

price starts:

$ 242.61

per month

Visit Website

price starts:

$ 242.61

per month

Testing

Unlimited

Visual Editor

Code Editor

Alerts

Real-Time

Free Trial

#

7

VWO logo

VWO

4.08

51 reviews

Custom

Testing

Unlimited

Visual Editor

Code Editor

Alerts

In-Product

Free Trial

#

8

Convertize logo

Convertize

4.08

17 reviews

price starts:

$ 49.00

per month, $588.00 billed annually

Visit Website

price starts:

$ 49.00

per month, $588.00 billed annually

Testing

Unlimited

Visual Editor

Code Editor

Alerts

Real-Time

Free Trial

14 days

You’re seeing 8 of 19 A/B Testing Tools

Frequently Asked Questions on A/B Testing Tools

What is an A/B testing tool?

A/B Testing tools allow you to test two versions of a landing page to see which gets more conversions from your desired goal. It is a popular form of split-testing for both web and mobile app creators since users will often prefer one design or wording over the other.

Why do you need an A/B testing tool?

You need A/B testing tools to give you crucial insights into which version of your site is performing better and give you a strong idea of what to correct or remove. This will also help you increase conversion rates or engagement on your site and identify how it will affect business metrics like revenue, month-over-month growth rate, and customer satisfaction.

What are the core features of A/B testing tool?

Unlimited Testing

Unlimited testing of an A/B testing tool is to test any number of variables, or combinations of variables, simultaneously. You don't have a predetermined number of tests for your website. Instead, you can test anything at any time.

Visual Editor

Visual Editor of A/B testing tools enables you to change the values of certain variables in an experimental design. It has some neat features that let you experiment with the layout, structure, or even color scheme of your site before committing to a design decision, and it also lets you see the wireframes of your site.

Code Editor

A Code Editor of A/B testing is where you can write and execute pseudocode segments to specify conditions or test values you want to use for your experiments. You can also modify that element to assign its specific attributes using a code editor.

Alerts

Alert is a notification sent by email upon the occurrence of a predefined event related to certain metrics being outside prescribed boundaries. It appears when metrics are out of the desired range set by the business. It is typically conducted to monitor KPIs as well as conversion rates and return on investment goals, such as ROAS or ROI.

Free Trial

Free A/B testing tools are just free trials intended to aid marketers in their decision-making process by providing a limited demonstration of tools that highlight the features and capabilities they provide.

What are the types of A/B testing tools?

Random A/B Testing

Random A/B testing is a form of experimentation that helps marketers determine which features work the best and which new customers would be most receptive to acquiring. The test then sends targeted versions of the experiment to one subset of randomly selected users, while keeping the control version on another set.

Progressive A/B Testing

Progressive A/B testing is a technique that employs a sequential, action-reaction paradigm in which an experimenter assesses two versions of a webpage with the goal of delivering the best result. This provides conclusive insights and advantages that can help companies achieve their conversion goals faster.

A/B Testing Tools in Big Data: Statistical Arbitrage

Statistical arbitrage in an A/B testing tool would be exploiting the same weakness in another set of data, all while having smaller sample sizes and more limited information than the original analysis. This statistical "cheat" can work as long as there are enough samples available for posterior simulations to figure out what choice would have been best had those quantities been known from a larger set of data. An example of research topics would be "predicting the future from past trends" or "extracting common features".

Who needs the A/B testing tool?

Marketers

Marketers who want to optimize their website need A/B testing tools to have ease of access to analytics which allows them to better understand the behaviors and interests of their customers. They can use this for customer journey mapping and optimizing their content on different platforms, and targeting specific audiences or segments based on demographics, and consumption habits.

Web Designers

Web designers need A/B testing tools for the web development to detect page elements that cause friction for user flow and drive conversion rates down, find which images lead to more clicks and conversions for different marketing campaigns than others, and give designers insights into the behavior of existing users by creating tests out of sample groups from live audiences.

Product Engineers

Product engineers need the A/B testing tools to help in testing aspects like conversion rate and to ensure that they are not missing out on a valuable optimization opportunity.

What are the steps in using an A/B testing tool?

Step 1:

Gather data especially on the most popular a/b testing tools.

Step 2:

Define your hypothesis and objective in regard to the A/B test.

Step 3:

Decide on the patience level for how long you allow data testing before concluding that a winning option has been determined.

Step 4:

Implement your desired solution as the control group with a 50% probability of being shown to visitors.

Step 5:

As you test using the a/b testing tool, compare your live results between two or more versions of quantitative variables such as conversion rates, download, and purchase rates.

Step 6:

When there is statistical significance that A has an increase over B that would be identified by either p value < 0.05 or difference in conversion rate > 5%, then we conclude that we suggest deploying A.

Is A/B testing tool free?

No, A/B testing tools are not free but it offers a free trial to test before purchasing and most of the services are costly. Using A/B testing tools you can see the image on your web how many times it was clicked for free.

Is A/B testing tool compatible with MAC?

You can run it with a MAC, but you might have some compatibility issues. A/B tests are not supported by Apple computers natively, so you will need to install the latest Windows operating system onto your MAC if you want to use that article though, and all the data is saved on your computer.

Is A/B testing tool an extension or an application?

Depending on the service, it might be an app or can be installed as extensions for certain browsers.

What types of tests can the A/B testing tools do?

A/B testing tool can automatically optimize the conversion rate, benchmark conversion rates across multiple segments of a site, automatically page optimization based on historical data, evaluates site performance and validity of traffic based, and multiple pages can be tested at once sequentially for fast campaigns.

Can A/B testing tools save my testing ideas before I make them live on my site?

Yes, A/B testing tools can save your testing ideas before you make them live on your site. It will also let you go back and analyze your data at any time after the testing has ended.

The tool gives recommendations for other A/B tests that might improve your conversion rate. Is that process automatic or manual?

It is either automatic or manual based on a preference setting. If automatic, the analyst does not do anything except for supplying the results, and if manual, you need time to carefully analyze the data you see and the possible reasons for failure before changing anything.

Do I need to code when using A/B testing tools?

It depends on the tools and your needs. For many of the simple A/B testing tools, you may not need to code anything at all, because most are designed to execute on simple clicks or test section flips. However, if you need deep browser-level customization or sophisticated multi-element tests then coding will be necessary.

If I make an edit with A/B testing tool, can the viewers see it live?

No, in A/B testing mode, the browser preprocesses all changes, meaning viewers will only see the final content once it's been processed by their browser. So what they'll see in the live preview are two unedited versions.

Can someone see my recent testing with A/B testing tool?

No, all tests done with A/B testing tools are completely anonymous. There is no way for anything to be tracked back to you unless someone takes screenshots of your test and shows it or posts it somewhere else.

What specifically am I testing with an A/B testing tool?

Your specific test may vary depending on what you're looking to improve. It may be the audience's preferences, the effectiveness of your copy in making a sale, or the design of a site.

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