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Best A/B Testing Tools in November 2022

A/B testing is a technique that helps companies determine what changes to their website lead to an increase in conversions. It is an important tool in any marketer's arsenal because it gives them insight into which marketing strategies are working and which ones aren't.

19 Listed services

1,123Analyzed reviews

112Suspicious reviews

Service

Price

Testing

Visual Editor

Code Editor

Alerts

Free Trial

1

VWO logo
Truely score heart icon

4.6/5

231 reviews

Visit site

Contact company for pricing

Unlimited

In-Product

Visit site

2

Optimizely logo
Truely score heart icon

4.6/5

321 reviews

Visit site

Contact company for pricing

Unlimited

Real-Time

Visit site

3

Crazy Egg logo
Truely score heart icon

4.5/5

81 reviews

Visit site
$24.00

per month, $288.00 billed annually

Unlimited

Real-Time

Visit site

4

Kameleoon logo
Truely score heart icon

4.5/5

46 reviews

Visit site

Contact company for pricing

Unlimited

Real-Time

Visit site

5

Convertize logo
Truely score heart icon

4.5/5

33 reviews

Visit site
$49.00

per month, $588.00 billed annually

Unlimited

Real-Time

14 days

Visit site

6

$19.00

per month

Unlimited

In-Product

21 days

Visit site

7

AB Tasty logo
Truely score heart icon

4.3/5

57 reviews

Visit site

Contact company for pricing

Unlimited

Real-Time

Visit site

8

Omniconvert logo
Truely score heart icon

4.3/5

55 reviews

Visit site
$99.00

per month

Unlimited

Real-Time

30 days

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9

$242.61

per month

Unlimited

Real-Time

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10

$19.00

per month

Unlimited

Real-Time

30 days

Visit site

Best Products

#1

VWO

VWO

Best Overall

231 Reviews analysed

207 Positive

24 Negative

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Key facts

  • Testing

    Unlimited

  • Visual Editor

  • Alerts

    In-Product

Pros

  • Easy to install

  • Easy to use

  • Great for tracking progress

  • Lots of long time users

  • User friendly

See all

Cons

  • Not recommended

  • Bad user experience

  • Data loss

  • Disappointing free version

  • Difficult to understand

See all

In their reviews, users have mentioned that VWO is easy to install and use, which are both clear pros. Additionally, it is great for tracking progress and many users have been using it for a long time, which suggests it is a reliable tool. On the other hand, some reviewers caution that VWO may not be recommended and that it runs in the background, so users should be aware of how it might impact their devices.

Key facts

  • Testing

    Unlimited

  • Visual Editor

  • Code Editor

  • Alerts

    Real-Time

Pros

  • Will use it again

  • Easy to use

  • Easy to install

  • Very intuitive

  • Great pricing

See all

Cons

  • Not recommended

  • Customer service is bad

  • You have to pay extra

  • Difficult to understand

  • Bad user experience

See all

In their reviews, users have mentioned that Optimizely is easy to use and very intuitive. They have also said that the web version is great, and that there are lots of long time users. However, some have not recommended it, saying that it is not suitable for larger businesses. Others say that it is great for small businesses, and has great pricing. Finally, some say that it is easy to install.

Key facts

  • Testing

    Unlimited

  • Visual Editor

  • Code Editor

  • Alerts

    Real-Time

Pros

  • Nothing to dislike

  • Will use it again

  • Great for tracking progress

  • Easy to install

  • Easy to understand

See all

Cons

  • There are better alternatives

  • Customer service is bad

  • Limited functionality

  • Latest update is not great

  • Difficult to understand

See all

Key facts

  • Testing

    Unlimited

  • Visual Editor

  • Code Editor

  • Alerts

    Real-Time

Pros

  • Editor is fantastic

  • Pleased with experience

  • Has everything you need

  • Many advanced features

  • Customer service is great

See all

Cons

  • Bad user experience

See all

Key facts

  • Testing

    Unlimited

  • Visual Editor

  • Code Editor

  • Alerts

    Real-Time

  • Free Trial

    14 days

Pros

  • Easy to install

  • Easy to use

  • Professional

  • Make appointments easily

  • Customer service is great

See all

Cons

  • Bad user experience

See all

Key facts

  • Testing

    Unlimited

  • Visual Editor

  • Code Editor

  • Alerts

    In-Product

  • Free Trial

    21 days

Pros

  • Beautiful interface

  • Great for small business

  • Customer service is great

  • Better than the rest

  • Good value for money

See all

Key facts

  • Testing

    Unlimited

  • Visual Editor

  • Code Editor

  • Alerts

    Real-Time

Pros

  • Will use it again

  • Better than the rest

  • Easy to use

  • Great for small business

  • Easy to understand

See all

Cons

  • Bad accessibility

  • Customer service is bad

  • Technical issues

See all

Key facts

  • Testing

    Unlimited

  • Visual Editor

  • Code Editor

  • Alerts

    Real-Time

  • Free Trial

    30 days

Pros

  • Nothing to dislike

  • Very intuitive

  • Customer service is great

  • Easy to use

  • Many advanced features

See all

Cons

  • Compatibility issues

  • Latest update is not great

  • Very confusing

  • Difficult to understand

  • Customer service is bad

See all

Key facts

  • Testing

    Unlimited

  • Visual Editor

  • Code Editor

  • Alerts

    Real-Time

Pros

  • Support for various platforms

  • Great for creative people

  • Gives you options

  • Runs in the background

  • Easy to create videos

See all

Cons

  • Premium version issues

See all

Key facts

  • Testing

    Unlimited

  • Visual Editor

  • Code Editor

  • Alerts

    Real-Time

  • Free Trial

    30 days

Pros

  • Saved lots of time

  • Easy to understand

  • Feature is rich

  • Will use it again

  • Easy to use

See all

Most Viewed Comparisons

Truely score heart icon

4.6/5

231 reviews

VS

Truely score heart icon

4.6/5

321 reviews

Compare
Truely score heart icon

4.6/5

231 reviews

VS

Truely score heart icon

4.5/5

81 reviews

Compare
Truely score heart icon

4.6/5

231 reviews

VS

Truely score heart icon

4.5/5

46 reviews

Compare
Truely score heart icon

4.6/5

321 reviews

VS

Truely score heart icon

4.5/5

81 reviews

Compare
Truely score heart icon

4.6/5

321 reviews

VS

Truely score heart icon

4.5/5

46 reviews

Compare
Truely score heart icon

4.5/5

81 reviews

VS

Truely score heart icon

4.5/5

46 reviews

Compare

Frequently Asked Questions

The best A/B Testing Tool is VWO. VWO has been ranking number 1 for the last 115 days.

A/B testing compares two versions of a webpage to determine which one performs better. This is a valuable tool for web designers and marketers because it helps them see what changes in their design will be most effective.

A/B testing tools give you invaluable insights into which version of your site performs better and give you a clear sense of what to correct or remove. These insights are crucial for increasing conversions or engagement.

Coding knowledge is not necessary for simple A/B testing as A/B testing tools are designed to execute on simple clicks or test section flips. You will have to code if you need sophisticated multi-element testing or deep browser-level customization.

Marketers

Marketers who want to optimize their websites need A/B testing tools to easily access analytics that will help them understand their customers' behaviors and preferences.


Web designers

Web technicians use A/B testing tools to identify page elements that cause user friction and reduce conversion rates. These tools can determine which images lead to more clicks and conversions for different marketing campaigns. A/B testing tools also provide insights into user behavior by creating tests out of samples from live audiences.

A/B testing can be done in various ways, such as split test, multivariate test, or multipage testing. The goal is to find out which version is more effective.


Split URL testing

You can test radical changes by using split URL testing to experiment with a new version of your website. Your website traffic is split between the original and the variation with the other URL, so you can check which website has the better conversion rates.


Multivariate testing

You can change several variables at once to test a hypothesis. The objective is to identify which combination of variations performs best among all possible combinations.


Multipage testing

You can experiment with changes to particular elements on multiple pages. With multipage testing, you can create new versions of your sales funnel and test how the presence or absence of recurring elements like security badges influences conversions across an entire funnel.

Step 1. Research

Research how your website is currently performing. You need to collect information on how much traffic your website receives and which pages drive more traffic.


Step 2. Formulate hypothesis

Formulate your hypothesis about ways of increasing conversions.


Step 3. Make variations

Create variations based on your hypothesis. Variations are new versions of your current page with the changes you wish to make.


Step 4. Run tests

Run split URL tests, multivariate tests, or multipage testing.


Step 5. Analyze results

Analyze your results and implement changes. If the test is inconclusive, use the current information you have and implement it in your new test.